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  • Price FDW

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    ritesh2190
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    Fiama Di Wills prices its shower gels at least 10% lower than competitors like Nivea and Dove to be competitively priced and maximize market share. While the perceived value of shower gels is inelastic, Fiama Di Wills keeps prices low to incentivize consumers to purchase more of its products and capture a larger market share compared to competitors.

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    PRICE FDW

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    PRICE FDW

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    Fiama Di Wills prices its shower gels at least 10% lower than competitors like Nivea and Dove to be competitively priced and maximize market share. While the perceived value of shower gels is inelastic, Fiama Di Wills keeps prices low to incentivize consumers to purchase more of its products and capture a larger market share compared to competitors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    21 views1 page

    Price FDW

    Uploaded by

    ritesh2190
    Fiama Di Wills prices its shower gels at least 10% lower than competitors like Nivea and Dove to be competitively priced and maximize market share. While the perceived value of shower gels is inelastic, Fiama Di Wills keeps prices low to incentivize consumers to purchase more of its products and capture a larger market share compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PRICE

    Maximi
    ze
    Market
    Share

    Competit
    ive

    For its value for


    money, the products of
    Fiama Di Wills are
    Product
    priced at least 10%
    Quality
    lower than competition
    Leadershi
    like Nivea, Dove thus
    p
    making it very
    competitively priced
    The perceived value of
    Shower Gels is rather
    inelastic and hence the
    product price has been
    kept low to maximize
    the consumer
    incentive to purchase
    Fiama Di
    Wills

    13
    5

    Nivea

    150

    Cinthol

    150

    Fo
    r
    20

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