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  • VRIN TEST - TEA LIFE - NuR Akmal Ahmad Tajuddin

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    AKMAL
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    1) Tea Live's products are not rare because there are over 100 competitors in the market offering similar bubble tea drinks. 2) Tea Live's products are substitutable since customers can easily switch to competitors like Booba Tea, Chatime, or Gong Cha for the same type of beverage. 3) While Tea Live's prices are affordable and competitive, their products are not valuable or inimitable since close substitutes exist, and rivalry in the bubble tea market is extremely high due to comparable prices and products across companies.

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    VRIN TEST - TEA LIFE - NuR Akmal Ahmad Tajuddin

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    1) Tea Live's products are not rare because there are over 100 competitors in the market offering similar bubble tea drinks. 2) Tea Live's products are substitutable since customers can easily switch to competitors like Booba Tea, Chatime, or Gong Cha for the same type of beverage. 3) While Tea Live's prices are affordable and competitive, their products are not valuable or inimitable since close substitutes exist, and rivalry in the bubble tea market is extremely high due to comparable prices and products across companies.

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    © All Rights Reserved
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    56 views2 pages

    VRIN TEST - TEA LIFE - NuR Akmal Ahmad Tajuddin

    Uploaded by

    AKMAL
    1) Tea Live's products are not rare because there are over 100 competitors in the market offering similar bubble tea drinks. 2) Tea Live's products are substitutable since customers can easily switch to competitors like Booba Tea, Chatime, or Gong Cha for the same type of beverage. 3) While Tea Live's prices are affordable and competitive, their products are not valuable or inimitable since close substitutes exist, and rivalry in the bubble tea market is extremely high due to comparable prices and products across companies.

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    of 2

    Individual

    Assignment:
    Assess tealive using
    the VRIN framework
    NAME: NUR AKMAL AHMAD TAJUDDIN
    STUDENT ID: 2019449782
    GROUP: AA7014A
    LECTURER : DR. SHAMSUL BAHARIN BIN SAIHANI
    The product offered
    by Tea Live is not
    rare because there
    YES are 102 competitor NO Tea live is not non-substitutable
    product because in the market, there
    in the market
    are a lot of competitor offering same
    offered the
    product which is buble drink such as
    similar/almost
    Booba Tea, Chatime and Gong Cha.
    product

    RARE NON-
    SUBTITUTABLE
    V R I N
    VALUABLE INIMITABL
    The price for every product
    offered by TeaLive was E
    The rivalry between the
    major players in the milk
    around the range of RM5.85 tea business is extremely
    – RM9.40. The price shows high because of the price
    the affordable and high and product comparability
    quality of the TeaLive NO of the competing NO
    beverage. It is valuable companies
    when they competing in the
    market

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