The document analyzes Rawpressery using Porter's Five Forces model. It finds that the threat of new entrants is high due to significant startup costs and barriers in the beverage industry. Supplier power is low since there are many suppliers of ingredients. The threat of substitutes is high as customers easily shift between brands. Customer power is high since there are few customers focused on health and competitors actively attract customers through offers and benefits. Competitive rivalry is intense as the market includes many companies targeting different audiences with varied products.
The document analyzes Rawpressery using Porter's Five Forces model. It finds that the threat of new entrants is high due to significant startup costs and barriers in the beverage industry. Supplier power is low since there are many suppliers of ingredients. The threat of substitutes is high as customers easily shift between brands. Customer power is high since there are few customers focused on health and competitors actively attract customers through offers and benefits. Competitive rivalry is intense as the market includes many companies targeting different audiences with varied products.
The document analyzes Rawpressery using Porter's Five Forces model. It finds that the threat of new entrants is high due to significant startup costs and barriers in the beverage industry. Supplier power is low since there are many suppliers of ingredients. The threat of substitutes is high as customers easily shift between brands. Customer power is high since there are few customers focused on health and competitors actively attract customers through offers and benefits. Competitive rivalry is intense as the market includes many companies targeting different audiences with varied products.
❖ At initial stage, company need a huge investment of ingredients used in it. ❖ To enter into beverages industry, new entrants should be clear with the recipe and after implementing, it needs too much of testing. ❖ Economies of scale at the initial level tends to be costly but when time passes cost decreases per unit. ❖ Barriers to entry are high in beverages industry as people tend to choose brand that are more famous and less harmful to the body. SUPPLIER POWER ❖ Bargaining power of supplier is low as there are many brands locally and globally located to serve clean label product. ❖Products are differentiated with flavours not with the process. ❖ Number of suppliers are more compare to the number of consumers they are willing to buy. THREAT TO SUBSTITUTE ❖ Threat to substitute is high. ❖ Customers easily shift to other brands as there are many brands available Locally & Globally. ❖ Consumers shift due to price changes in products. ❖ Other reason is quality of the products due to consumers shift to substitute product. CUSTOMER POWER ❖ Bargaining power of buyer is high. ❖ There are very less number of buyers who are followers of healthy diet. ❖ Competitors product and quality are main reason for consumer to shift to the different brand or product. ❖ There is a point based benefit system in the competitor this attracts the consumer & they shift easily by this offers. ❖ Different discounts or offers to the consumer can directly help the brand to shift consumers to there side. COMPETITIVE RIVALRY ❖ In the market there are many companies who serve this type of products to consumers. ❖ These companies serve different products and target different audience. ❖ Freshpressery is the direct competitor of Rawpressery which serves same cleanses, but freshpressery has also many different products apart from this. ❖ Revenue of Rawpressery is only generated from it juices and cleanses but freshpressery generates from many different products – vegetarian, non- vegetarian & vegan.