PRODUCT RESEARCH REPORT

MEET SHAH
ABOUT THE COMPANY

• Category: FMCG
• Tagline: All Good No Bad
• Target Group: Upper middle class & Middle Class
• Mission: “100% of the products, made from 100% of their produce” .
• It is a Mumbai-based Food Beverage startup that manufactures 100% natural cold-pressed juices using
High Pressure Processing technology.
• Targeted Audience : It targets audience which are Health Enthusiast, Health & Quality Conscious
• It is currently available in 13+ cities Mumbai, Pune, Delhi, Gurgaon, Noida, Bengaluru, Hyderabad, ..etc
• It is able to reach the consumer at over 1,800 points of sale covering modern trade, general trade,
institutions (airports, hospitals, schools, etc.) HORECA(Hotel/Restaurant/Café) & direct-to-home channels
ABOUT THE COMPANY

• Founded by Anuj Rakyan, established in the year 2013.

• India's first cold-pressed juice brand and it Includes combinations of fruits, vegetables, nuts
and spices.
• It started home delivery with Dabbawallas across Mumbai & Pune.
• It ensures longer duration of freshness as it last for 21 Days
• RAW got the first ever High Pressure Processing Machine in Asia in their pressery at Panvel.

• Raw Pressery’s first retail partners were Foodhall & Godrej’s Nature Basket.
• Later, they grew and expand the retail and direct-to- home presence across Mumbai, Delhi
and Bangalore.
ABOUT THE COMPANY

Market Share
3%

97% raw
rest

SOURCE:
CRUNCHBASE.COM
ABOUT THE PRODUCT

Mastication Bottling & Sealing Large

Fruits + Fresh Deactivate Cold Storage
Vegetables Hydraulic Press Juice HPP Pathogens Chambers (Warehouse)
M
O
B
S
I T

1+ 15 + 5 days
L O
E R
A
C
G
O
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L
D

Customer Customer Customer Retail

Feedback Service 😊 (Online+Offline)
Logistics
ABOUT THE PRODUCT
 ABOUT THE PRODUCT

• Basically, Raw Pressery has four types of products:

Juices

Cleanses

Non -
Dairy
Product

Soups
ABOUT COMPETITORS

• Competitors
• Just pressed, Jusdivine, Juicifix, Naket, Juice up , Antidote etc.
• Primary Competitor - Fresh Pressery
• Secondary Competitors – Real Juice, Tropicana Juice •
• Tertiary Competitors – Frooti, Maaza
• Soft Drinks :- both carbonated and non carbonated soft drinks.
• Flavor Milk:- The nutritive value of flavored milk also good. The companies are trying
to project it as a fun drink with added flavors and innovative packaging.
• Other Products:- e.g buttermilk and lassi these products are easily available and low in
price.
ABOUT COMPETITORS

• COMPANY PLAYS IN MONOPOLISTIC COMPETITION MARKET

• Form of imperfect competition with goods distinguished from one another
• Demand curve is more elastic.
• Companies have limited powers but are still price makers because goods are slightly
distinguishable.
• Over the long run, businesses make average profits but in the short term, they could make
supernormal profits.
• There is freedom of entry which leads to supernormal profits which encourage more
firms to enter and cause normal profits in the long run.
 ABOUT COMPETITORS
Expensive

Artificial, Added preservatives

Natural, No added
and not healthy
preservatives and healthy

Less Expensive
How are they differentiating their services
from their competition?

• Raw Pressery is India’s largest cold pressed juice brand with a

production facility over 25000 sq. feet in space and a production
capacity of 1,50,000 liters a month.
• Raw Pressery is the one of the very few cold pressed juice available
across 8 metros.
• Only Indian cold pressed juice brand with maximum flavor
diversity- 19 unique flavors in its portfolio.
• The first Indian brand to introduced packaged/ bottled green juice.
What features and benefits do they highlight
the most in their marketing copy?

• Single most important benefit - Completely natural, no added

preservatives and water.
What makes their product or service unique
(according to them)?

• Being an organic and freshly pressed juice provider, their core problem is the
perishable nature of the product. The quality and time of delivery is critically
important, as the perishable products need be maintained between 0–8 degree C.
• This, was a bottleneck for Raw Pressery, monitoring every nook and corner of the
last mile delivery process was becoming mandatory and not just a necessity.
• Missing packages in-transit was another area of major concern . The customer’s
did not receive the delivery either because it was lost or did not even reach their
address.
• Finally they integrated LogiNext’s Mile, and Viola! the company now had
Electronics proof of delivery (E-POD). With E-PODs, Raw Pressery knew the exact
time of delivery? To whom it was delivered? Whether it was delivered to the right
person or not?
What makes their product or service unique
(according to them)?
THANK YOU