Experiential

Raw pressery
Marketing Campaigns
First Marketing Campaign

Food-fest(s)
First marketing campaign

 Raw pressery should organize food & fun fest. In food street different activities should be
organize like cycling, race, dancing, music, one act play and other many sports & health related
activities.
This should be done in the most famous street or ground of the city where maximum public can
gather and be a part of it.
Everyone should be given 1 bottle of there choice of flavour.
At some distance juices or cleanses should be kept and raw pressery stalls can be put up so as to
let the consumer experience our products.
This way the public gets aware about the product and if they like it word of mouth will be spread
and market expansion can happen
We can also do consumer surveys and this data can be used further for the company to analyse
about the flavours and taste they prefer.
Expected possible trials of the RAW Pressery juices: ~3000
Second Marketing Campaign

•  Product trials through mobile vans to raise awareness

 Second Marketing Campaign

•  Product trials through mobile vans to raise awareness

• Connectivity can be a major hurdle in reaching rural consumers particularly in India. To raise awareness and reach for
the brand, you can use mobile vans to stage demonstrations and small exhibitions or events in such areas.Many FMCG
companies in India are successfully applying this on-ground marketing tactic to activate their mark and reach rural
customers.
• For example, Hindustan Unilever 's Operation Harvest initiated mobile van operations to reach 30,000 villages where
they gave promotional packs, displayed product ads, and identified key accessibility points to establish their
distribution centres.It was a perfect example of brand activation combined with an overall retail strategy for omni-
channels
• Similarly, we can undergo a marketing campaign on these lines where we can rent a mobile van for few days and we
can cover semi-urban cities and also rural areas where we believe awareness is low and where the consumer is
capable enough to buy premium products. By doing this we can create awareness across the cities at one go and we
can also use music system and undergo some activities to increase engagement and gather crowd for product trials.
Once they try the product, we can make them aware where our products are available nearby to them.
• Expected possible trials of the RAW Pressery juices: ~3000
Third Marketing Campaign

• Product trials through gyms and corporate offices so as to

implement the subscription model and increase the customer
lifetime value.
Third Marketing Campaign

• Product trials through gyms and corporate offices so as to implement the subscription model and
increase the customer lifetime value.
• Climbing the corporate ladder leaves no time to taking care of your body and hence corporate workers
wished they are health conscious but they are not able to keep up with their goals. Using this
consumer insight, we can target them.
• What we can do is at afternoon breaks and evening breaks at corporate offices, we can put up juice
bar so as trials are possible. If they like it, they can subscribe to the product and it can be delivered
through Mumbai’s DABBAWALA NETWORK. Such places can be targeted where there are so many
corporate offices like IT Hubs in Metro cities so as to get more visibility.
• They can have it with their meals or in replacement of tea/coffee and all such possibilities. Having
healthy products increases the productivity and we can leverage upon this.
• Similar kind of tie-ups can be done with gyms, juice bars/stalls can be put up there for few days for
trials and then the subscription based model can be implemented.
• Expected possible trials of the RAW Pressery juices: ~4000
First marketing campaign (Additional)

#InternationalYogaDay
First marketing campaign (Additional)

 In 2017, India 's city Mysuru hosted a mass yoga event attended by 55,506 people, setting
a world record for having the largest number of yoga lesson participants ever. Not only
Mysuru and Kota, cities like Mumbai , New Delhi, Bengaluru and Dehradun are also
planning to host mass yoga events with renowned yoga trainers and other celebrities on
International Yoga Day. Company should take this opportunity as their benefit.
 Company should use this opportunity to increase brand awareness in public and public
get to know about the healthy products of the company
 Company should distribute their juices or cleanses in the public by putting up stalls and
representatives from the company can be there to increase engagement by some fun
activities.
This can be done at various places and in various cities
Expected possible trials of the RAW Pressery juices: 3000 - 4000
Second marketing campaign (Additional)

Famous Marathon(s)
Second marketing campaign (Additional)

Various Marathon’s are organized by various institutions. Some of the famous ones are Tata
Mumbai Marathon, Mumbai (TMM), Kaveri Trail Marathon, Karnataka (KTM), Airtel Delhi Half
Marathon, New Delhi (ADHM), Goa River Marathon, Vasco Da Gama, Goa (GRM) etc.
Here we will find the exact health conscious people, the kind of consumer group that we are
targeting.
At some distance juices or cleanses should be kept and raw pressery stalls can be put up so
as to let the consumer experience our products.
We can also come up with different activities, decoration, music etc. to attract our
consumers to our stalls and give away prizes etc can be kept.
This way the public gets aware about the product and if they like it word of mouth will be
spread and market expansion can happen
Expected possible trials of the RAW Pressery juices: 2000 - 3000
Thankyou