1. Identify a technology company that incorporated in the Philippines more than 40 years ago.

Describe the industry and context of the firm today. Describe a significant industry and context
shift for the firm in its history. Has the firm maintained a sustainable, competitive advantage in
the markets it competes in. if so, how?

2. Many online search competitors are moving to compete in the mobile local search market.
Providing location-tailored information to mobile phones is expected to be a large opportunity
for both wireless carriers and local advertisers. Select one of these mobile local search
companies and create a value network of this company (e.g., Figure 5.6)

3. Describe the strategy of Food Panda

- Foodpanda is an online food delivery marketplace that connects users to thousands of

local food points. It maintains one of the most prominent apps for ordering from
restaurants. Users can browse through various menus and place orders for home
delivery/pick-up at the best prices. And it takes just a few clicks.

Promotion: Digital marketing plays a huge role in Foodpanda's marketing strategy. The company
periodically introduces food Digital marketing plays a huge role in Foodpanda's marketing strategy. The
company periodically introduces food festivals, offers, and incentives for its customer base through
email marketing. Foodpanda uses social media platforms to launch its advertisements. It has a Facebook
page for regular updates and interactions as well as to maintain visibility and brand value. The company
has thousands of followers on Twitter. Foodpanda is known for its quirky taglines, the latest one being
"take the first bite". And these taglines play a critical role in Foodpanda's promotional campaigns.
Foodpanda's promotional programs have been seen on television, radio, cinema, magazines,
newspapers, train hoardings, bus hoardings, and in shopping malls. festivals, offers, and incentives for its
customer base through email marketing. Foodpanda uses social media platforms to launch its
advertisements. It has a Facebook page for regular updates and interactions as well as to maintain
visibility and brand value. The company has thousands of followers on Twitter. Foodpanda is known for
its quirky taglines, the latest one being "take the first bite". And these taglines play a critical role in
Foodpanda's promotional campaigns. Foodpanda's promotional programs have been seen on television,
radio, cinema, magazines, newspapers, train hoardings, bus hoardings, and in shopping malls.

Price: Foodpanda has become immensely popular and this has been possible due to its pricing policies.
It has adopted a value-added pricing policy wherein it provides quality food items to customers at a fair
price. Foodpanda's customers are given incentives such as discounts and special offers. This treatment
ensures customer retention and allows Foodpanda to stand out in the crowded food delivery segment.
Distribution Network: Foodpanda is owned by Germany-based 'Delivery Hero SE' and lets customers
order food from restaurants and other dining places through its website and mobile app. Its network
comprises 40+ countries. Foodpanda has partnered with an estimated forty thousand restaurants all
over the world. Foodpanda started in Singapore and was present in Latin American, Eastern European,
Russian, African and Asian countries such as India, Bangladesh, Thailand, Singapore, Malaysia, and
Pakistan by the start of 2016. Foodpanda is one of the most popular online portals in India for ordering
food. The four thousand restaurants that FoodPanda has partnered with in India have delivery points
located in 40+ Indian cities such as Hyderabad, Mumbai, Bangalore, Chandigarh, Pune, and Delhi.
Foodpanda's distribution network includes more than two thousand partners such as Mast Kalander,
Baskin Robbins, Nirula, Subway, and Pizza Hut.

Experience: Foodpanda ensures a healthy and delectable eating experience without the hassle of
traveling or pre-planning. It connects customers to the restaurants of their choice. The first step is to
locate restaurants that service your area. You do this by selecting your location on Foodpanda's
homepage. Once the list of restaurants is displayed, pick a restaurant and go through its menu. You then
choose your meal which gets added to the cart. Once your cart is ready, enter your delivery location and
follow the payment instructions. You will then receive an SMS on your order confirmation along with the
estimated delivery time. Foodpanda also lets you see and upload reviews on restaurants. Customers can
comment on a number of features like delivery, sales process, overall impression, and taste.

4. Develop a SWOT analysis of the University of La Salette Inc.