CHAPTER NO 4: DATA COLLECTION

DATA COLLECTION

Data collection or data gathering is the process of gathering and measuring

information on targeted variables in an established system, which then enables one to
answer relevant questions and evaluate outcomes.

WHAT IS DATA COLLECTION AND ITS TYPES?

The term "data collecting tools" refers to the tools/devices used to gather data, such as
a paper questionnaire or a system for computer-assisted interviews. Tools used to
gather data include case studies, checklists, interviews, occasionally observation,
surveys, and questionnaires.

WHAT IS DATA COLLECTION METHOD?

Data collection methods are techniques and procedures used to gather information for
research purposes. These methods can range from simple self-reported surveys to
more complex experiments and can involve either quantitative or qualitative
approaches to data gathering.

Foodpanda Marketing Strategy

Promotion
Digital marketing plays a huge role in Foodpanda's marketing strategy. The company
periodically introduces food festivals, offers, and incentives for its customer base
through email marketing.

Foodpanda uses social media platforms to launch its advertisements. It has a

Facebook page for regular updates and interactions as well as to maintain visibility
and brand value. The company has thousands of followers on Twitter.
Foodpanda's promotional programs have been seen on television, radio, cinema,
magazines, newspapers, train hoardings, bus hoardings, and in shopping malls.

Price

Foodpanda has become immensely popular and this has been possible due to its
pricing policies. It has adopted a value-added pricing policy wherein it provides
quality food items to customers at a fair price. Foodpanda's customers are given
incentives such as discounts and special offers. This treatment ensures customer
retention and allows Foodpanda to stand out in the crowded food delivery segment.

Experience

Foodpanda ensures a healthy and delectable eating experience without the hassle of
traveling or pre-planning. It connects customers to the restaurants of their choice.

The first step is to locate restaurants that service your area. You do this by selecting
your location on Foodpanda's homepage. Once the list of restaurants is displayed,
pick a restaurant and go through its menu.

You then choose your meal which gets added to the cart. Once your cart is ready,
enter your delivery location and follow the payment instructions. You will then
receive an SMS on your order confirmation along with the estimated delivery time.

Foodpanda also lets you see and upload reviews on restaurants. Customers can
comment on a number of features like delivery, sales process, overall impression, and
taste.

Foodpanda Revenue Model

Registration Fees Charged From The Restaurant‌‌

Foodpanda charges a registration fee from the restaurant to add the latter on its
website/app. The restaurant (once added by Foodpanda) becomes visible to customers
searching for local restaurants. The registration amount ranges between $100 to $150.
It is a one-time fee.

Commission From Restaurant

‌
Foodpanda charges commission from restaurants on every food order they receive
through its platform. The commission is generally between 15% and 25% inclusive of
all taxes. The commission is decided considering the restaurant's location, the
restaurant's dependence on Foodpanda, and the number and kinds of orders.

Advertisement

‌Foodpanda is a marketing platform for many restaurants, particularly newcomers.

Restaurants can increase their visibility by registering on Foodpanda. They can also
pay a certain amount to advertise their brand on the app.

Foodpanda - Expenses

 Development and maintenance cost of its online ordering system. The system
comprises Foodpanda's website, merchant app, customer app, delivery partner
app, and the backend setup for managing everything.
 Salaries and provisions for full-time employees.
 Salaries and incentives for distribution partners.
 Administrative costs.
 Customers are given benefits in the form of offers.
 Returns and refunds.
 Miscellaneous expenses.

Frequently Asked Questions

 What is the business model of Foodpanda?

 How does Foodpanda earn money?
 Why is Foodpanda successful?
 Which company owns Foodpanda?
 How foodpanda works?