Literature Review

Online Food Delivery: -

Online food ordering is the process of ordering food, for delivery or pickup, from a
website or other application. The product can be either ready-to-eat food (e.g., direct from a
home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared
for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
Types: -

Restaurant-controlled
In restaurant-controlled online food ordering, the restaurants create their own website and app,
or choose to hire a delivery vendor. If they choose to create their own website, they make sure
to obtain software that manages the orders efficiently, meaning it has the capability to manage
different orders at once. When they hire a vendor, the restaurant pays for a monthly fee or
percentage-based fees. The vendor covers the developmental costs.
Independent websites
In this case, a person cooks and offers meals or kits via their website, which are then directly
sent to consumers. The consumer chooses which meal and how many meals they want sent to
their office or home, and pays depending on the meals or the program they are interested in.
People choose to order meals from other people for different reasons: not wanting or having
time to cook, wanting to eat home-cooked meals, or to lose weight by eating healthy foods.
Examples of this type of service include DineWise, NutriSystem, Chef's Diet, etc
Food cooperatives
Some food cooperatives like Macomb Co-op allow members to place orders of locally grown
and/or produced food online and pick up and pay for their orders at a central location
Delivery platforms
The riders and drivers for nearly all independent restaurant delivery app services are
independent contractors, having the flexibility to choose when they work. In Australia,
specifically riders for the food app of Foodora, consider themselves employees because they
sometimes work full time hours, are required to wear uniforms, and run shift system.
However, food delivery riders and drivers usually do not receive any insurance coverage,
protective gear, or sick pay as independent contractors, which have led to some asking for
improved safety standards. In response, Deliveroo gave riders a helmet with a GoPro camera to
record any problems they may face, specifically with criminals. The riders have the opportunity
to raise safety concerns about delivery areas in the app.

Ten Successful Online Food Delievery Applications In The World

1. Grubhub 
Introduction: -
Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform.
The company is based in Chicago, Illinois and was founded in 2004. It is a subsidiary of the
Dutch company Just Eat Takeaway.

Working principle: -

Human, not machine

Attainable aspirations
Fit for my life

Product screen short: -

Advantages: -
Grubhub+ is a $9.99-per-month food delivery subscription offering the following
benefits: Unlimited free delivery on orders of $12-plus at Grubhub+ eligible restaurants.
Access to exclusive deals at select restaurants. Donation matching for No Kid Hungry.

Disadvantages: -
  Deliverymen Put Themselves in Danger. ...
 Disguised Increased Expense. ...
 Revenue Conflicts Between the Restaurants and Delivery Providers. ...
 Juggling with Your Health. ...
 Compromise with the Food Quality.

Summary: -
Grubhub is a part of Just Eat Takeaway.com, a leading global online food delivery marketplace,
and features more than 320,000 restaurant partners in over 4,000 U.S. cities. We help
restaurants grow their businesses and experiment with new concepts. We provide drivers
flexible opportunities to work and earn.

Reference: -http://www.grubhub.com/

2. FoodPanda
Introduction: -
Foodpanda (stylized as foodpanda) is an online food and grocery delivery platform owned by
Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia,
with its headquarters in Singapore. It is currently the largest food and grocery delivery platform
in Asia, outside of China, operating in 12 markets across Asia .

Working principle:-
The algorithm analyzes the historical data of each restaurant to determine the average food
preparation time. Once an order is placed, instead of assigning the nearest rider to the
restaurant, the algorithm assigns a delivery rider who will reach the restaurant at approximately
the same time as the food is ready.

Product screen short: -

Advantages:-
With the apps like foodpanda offering foodpanda shops, it is easy to scroll and click to
purchase the items that you need. Besides, you have more time to do more work or rest as you
don't have to travel and from the store, which also helps you to save more petrol.

Disadvantages:-
Foodpanda often failed to communicate with the customers and restaurants. Many times the
customers would call the restaurants directly to enquire about the delayed delivery, but the
restaurants were not informed about their order placed on the app

Summary: -
Wenzel and Benjamin Bauer in 2012. Food Panda headquarter is in Berlin, Germany. Food
Panda has expanded its business across the global in Asia, Europe, Africa, Latin America and
the Middle East countries. Bhasin (2019) stated that Food Panda has partnered with more
than 27,000 restaurants in 193 cities and has around 15,733 riders to deal with its business.
However, the company was taken over by Delivery Hero in 2016. Delivery Hero is a big
company that contains multiple international brand such as Food Panda (Asia, Eastern
Europe), Foodora (Australia, Europe and Canada), Hello Food (Middle East) and Delivery
Club in Russia.
Reference: -https://www.foodpanda.pk/
3. Swiggy 
Introduction: -
Swiggy is an Indian online food ordering and delivery platform. Founded in July 2014, Swiggy
is based in Bangalore and operates in 500 Indian cities as of September 2021.

Working principle: -
Swiggy provides an online platform for ordering from a wide range of listed neighbourhood
partner restaurants and has its own fleet of delivery personnel who pick up the orders from the
partner restaurants and deliver them to the customers at their doorsteps.

Product screen short: -

Advantages:-
 Expand your customer base.
 Convenient.
 Variety of options.
 Multiple payment methods.
 Cost-effective promotions.

Disadvantages: -
Swiggy connects with regions neighboring the customers. This becomes one of the major
disadvantages of this food delivery application.

Summary: -
Swiggy is an Indian online food ordering and delivery platform. Founded in July 2014, Swiggy
is based in Bangalore and operates in 500 Indian cities as of September 2021.
Reference: -https://www.swiggy.com/

4. UberEats 
Introduction: -
Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. ... Meals
are delivered by couriers using cars, scooters, bikes, or on foot.

Working principle: -
Follow your order in the app. First you'll see the restaurant accept and start prepping. Then,
when the order's almost ready, a nearby delivery person—in a car, on a bike, or on a scooter—
will go to the restaurant to pick it up. Next, they'll drive or ride to you.

Product screen short: -

Advantages Disadvantages: -

Decent Earnings Potential Accidents

Inexpensive, Instant Withdrawal Feels Unsafe Neighborhoods

Dress How You Want (Within Reason) Traffic Congestion

Summary: -
This report is intended to provide insight and direction for a newcomer who has joined a revolu
tionary shift in the paradigm of ‘takeaway’ meals. UberEATS, an international extension of Ub
er, (a private taxi service), derived that the reinvention of how consumers access ‘takeout meals
’ would spread through specific market segments as a response to the consumers own behaviou
r as opposed to consumers reacting to advertising.
URL: - https://www.ubereats.com/

5. Zomato 
Introduction: -
Zomato  is an Indian multinational restaurant aggregator and food delivery company founded
by Deepinder Goyal and Pankaj Chaddah in 2008.[Zomato provides information, menus and
user-reviews of restaurants as well as food delivery options from partner restaurants in select
cities.As of 2019, the service is available in 24 countries and in more than 10,000 cities.

Working principle: -
 Zomato provides information, menus and user-reviews of restaurants as well as food delivery
options from partner restaurants in select cities.

Product screen short: -

 Advantages Disadvantages
 Easy accessibility Expenses

 Offers variety Cutthroat competition

 Helps food businesses Health concerns

 Promotional offers Lacks restaurant experience

Summary: -
Zomato is a comprehensive online platform that allows customers to order food from a wide
range of restaurants in their area. Zomato also helps you promote your food business if you are
new to the food industry and want a strong web presence. As a result, Zomato bridges the gap
between restaurant owners and customers.

Reference: -https://www.zomato.com/
6. Deliveroo
Introduction: -
Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in
2013 in London, England. It operates in the United Kingdom

Working principle: -
Simply add your postcode to find all the great restaurants delivering in your area, choose your
food and place your order. Once the restaurant receives your order, they'll get to work preparing
your food and then carefully package it. Once it's all ready to go, a Deliveroo rider will pick it
up and bring it to you.

Product screen short: -

Advantages/Disadvantages: -
Deliveroo offers five major value propositions: accessibility, convenience, price, risk reduction,
and brand reputation. Deliveroo provides accessibility by partnering with restaurants that do
not provide online food delivery services on their own.
This rebranding aimed to show customers that Deliveroo is a legitimate brand that keeps its
customers' interests in mind. However, there is an issue of brand loyalty in the food delivery
sector because customers have a lot of options and often drift towards the company that offers
them the best price.

Summary: -
Deliveroo, headquartered in London, was founded in 2013 by Will Shu and Greg
Orlowski. The company makes revenue by charging restaurants a commission fee, as well as
by charging customers a per-order fee. It operates in two hundred cities in
the UK, France, Belgium, Ireland, Italy, Singapore, United Arab Emirates and Hong Kong. In
2022, Deliveroo launched an advertising platform enabling businesses to promote products
across its app.
Reference: -http://deliveroo.co.uk/

7. Postmates 
Introduction: -
Postmates was founded in 2011 by Bastian Lehmann, Sean Plaice, and Sam Street. In
December 2014, Postmates opened its application programming interface to merchants to allow
small businesses to compete in the business of consumer goods delivery with larger companies
such as Amazon.

Working principle: -
If you opted to pick up your order, you'll be alerted when your order is almost ready. If you
selected a delivery option, you'll be matched with a Postmates courier who will be sent to pick
up the completed order before they drop it off at your location.

Product screen short: -

Advantages:- Disadvantages: -
 Accident insurance. ... Surge price can increase the delivery cost.
 Free membership. ...
 Bonuses. ...
 Health insurance. ...
 Parental leave. ...
 Health Savings Account (HSA) ...
 Uniform.
Summary: -
he Postmaster is a story of a city-bred young man forced to live in a remote village. Necessity
drove him to spend his evenings in the company of a simple orphan girl Ratan. CONTENT:
The Postmaster short story is about an unnamed postmaster who was transfered to a remote
post office in a small rural Indian village.
Reference: -http://www.postmates.com/

8. Just Eat 
Introduction: -
Just Eat acts as an intermediary between independent takeaway food outlets and customers. The
service operates under this brand name in seven countries. The platform enables customers to
search for local takeaway restaurants, place orders and pay online, and to choose from pick-up
or delivery options.

Working principle: -
You'll pay a commission fee on each order a customer places with your business on Just Eat for
Business. We apply the commission fee to the subtotal of each order, and you'll be paid the
order subtotal minus the commission fee on the 24th of every month.

Product screen short: -

Advantagesc: -
ust Eat's business model was highly successful, it took 10-15 percent commission for every
order, without any meaningful overhead. In the past few years, due to pressure from Uber Eats
and Deliveroo, it has started to run its own delivery service

Disadvantages:-
Longer wait times for online food delivery can often be attributed to traffic, weather, how busy
a restaurant is and the complexity of a customer's order. Does a customer want to wait an extra
half hour (or even an hour) just to have their food delivered?

Summary: -
Just Eat acts as an intermediary between independent takeaway food outlets and customers. The
service operates under this brand name in seven countries. The platform enables customers to
search for local takeaway restaurants, place orders and pay online, and to choose from pick-up
or delivery options.
Reference: -http://www.just-eat.co.uk/
9. DoorDash
Introduction: - 
DoorDash, Inc. is an American company that operates an online food ordering and food
delivery platform. The company is based in San Francisco, California. It went public in
December 2020 on NYSE and trades under the symbol DASH.

Working principle: -
Customers place an order at one of dozens of restaurants, and then they agree to a delivery fee
and tip. The app then pushes orders to “Dashers” who are logged into the app. Once you accept
an order, you drive to the restaurant, place the order, bring the order back to your car and
deliver it to the customer.

Product screen short: -

Advantages:- Disadvantages: -

Flexible Working Hours Driving In Extreme Weather Conditions

Unlimited Earning Potential Delivery in Dangerous Neighborhoods

No Need For Office Attire Driving In Rush Hour Traffic

Summary: -
DoorDash Inc (DoorDash) is a provider of food delivery services. The company connects
merchants and consumers through its platform. It offers on-demand food orders and door-to-
door delivery services. The company allows consumers to place customized orders and track
status through mobile or web applications.
Reference: -http://www.doordash.com/

10. Delivery.Com
Introduction: -
delivery.com LLC is an American online platform and suite of mobile apps that enables users
to order from local restaurants and stores for on-demand delivery.

Working principle: -
Either a company provides its own fulfilment to a local depot, which is then picked up by the
courier and dispersed to customers, or couriers pick up packages directly from the seller.
Couriers often pick up many different orders to deliver to a specific area or region in order to
reduce overall transport and time.

Product screen short: -

Advantages: -
 Reach more customers. ...
 Boost online visibility. ...
 Offer convenience that customers expect. ...
 Drive incremental orders. ...
 Be cost-effective. ...
 Stay on top of industry trends.
Disadvantages: -
Price. At the time of doing online shopping, the premium price has to be paid. ...
 Select your own stuff. When shopping online the shoppers doesn't have the option to se-
lect the freshest of stuff available in the lot. ...
 Delivery can be challenging
Summary: -
 delivery.com LLC is an American online platform and suite of mobile apps that enables users
to order from local restaurants and stores for on-demand delivery. The company currently has
more than one million users and an online marketplace of more than 12,000 restaurants, wine
and liquor stores, grocery stores, and laundry/dry cleaning providers.
Reference: -http://www.delivery.com/

11.INFOOD (OUR PROJECT)

Introduction: -
It is an interactive online platform that
offer food in the financial range of customers and will mostly beneficial for the students living
in the hostels. The aim of our project is to provide a good service to people and mainly students
in which they offer their fare and different restaurants and cafe will show different food in
different category according to the fare they offered.

Working principle: -
The fare will offer by the consumers, and the food will show in the range of fare offered by the
consumers.

Advantages: - Disadvantages: -

Flexible Working Hours Potential Accidents

Unlimited Earning Potential Unsafe Neighborhoods
No Need For Office Attire Traffic Congestion

Summary: -
Software application that combines elements of both native apps and web applications. It is an
interactive online platform that offer food in the financial range of customers and will mostly
beneficial for the students living in the hostels.

Comparative Analysis: -
 Brand Distance App Installs Web Order Fare Offer By

GRABHUB 70 miles 10M+ YES Company

FOODPANDA 3 to 8 km 100M+ NO Company
SWIGGY 10 km 10K+ YES Company
UBEREATS 23 km 100M+ YES Company
ZOMATO 53 km 100M+ YES Company
DELIEVEROO 65 km 10M+ NO Company
POSTMATES 43 km 5K+ YES Company
JUST EATS 17 km 10M+ NO Company
DOORDASH 69 km 10M+ NO Company
DELIEVERY.COM 37 km 100K+ YES Company
FOODIN(O.P) 50 km U.P YES Consumers

Conclusive Remarks: -
As everything is mentioned in above table, that is in every online food delivery app the fare is
offered by the restaurants, but in our platform the fare will be offer by the consumers ,and this
is the unique point of our project.