JULIANA'S CAFE AND RESTO

S W O T A N A L Y S I S
J ULI ANA' S CAFE AND REST O

SWOT

ANALYSIS

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PRODUCT
SWOT ANALYSIS

S Strengths W Weaknesses
Juliana’s cafe and resto offers a variety of
Served in uneven portions.
high-quality traditional Filipino food.
Some product drinks are

The food can be shared into 3-5 people

since it is served in generous portions. less than it was supposed

The presentation of the food was

to be served and displayed

decorative which attracts appeal when it

on the menu.
is served.
Served with fresh ingredients.

O Opportunities T Threats
Introduce new kinds of unique and exquisite

Some products that have low

food.
To innovate their own products and provide

exposure to the public domain.

product survey or samples to introduce Competitors offer selected

different product on the market. products but in generous

Product line expansion by serving Alcohol generous quantity and much

beverages and Cocktails during dinner affordable in the public.

Make a menu that can be shared by a family

or group of friends that is made up of a variety

of meals.
PRICE
SWOT ANALYSIS

S Strengths W Weaknesses
Juliana’s cafe and resto
Prices are not student

offers quality products in

friendly.
a reasonable price range.

O Opportunities T Threats
Opportunity to optimize price by
Competitors may retaliate

finding the right pricing strategy. by optimizing their own

To create a pricing model that utilizes

prices.
both customer and product

segmentation .
Capture real-time cost data to

understand trends. Then, estimate

costs proactively by incorporating

cost.
PLACE
SWOT ANALYSIS

S Strengths W Weaknesses
Juliana's Cafe and Resto has
Juliana's Cafe and Resto

minimalistic designs. receive little exposure from

They can accommodate the general public because

different events by their

they are located in a remote

seating capacity.
area, .
Juliana's Cafe and Resto have

a comforting ambiance.

O Opportunities T Threats
The resto is surrounded by well-

Wide vacant lot beside the

known fast food chains within the

restaurant for expansion.

area.
Building establshment for
The place is not easily accessible

development. for the first-timers on Capitol

The land for Juliana's restaurant is Lagoon.

not rented; rather, it belongs to
New restaurants are opening up

the owner. around the area.

PROMOTION
SWOT ANALYSIS
S Strengths W Weaknesses
Juliana cafe and resto promotions involve
Juliana's is not well known to

showcasing signature dishes, discounts

and promos through the use of their

the public due to lack of

facebook page. advertising.

They offer innovative discounts partnered
Lack of marketing

with delivery services.

They provide business cards to their
engagement in terms of

customers that include their contact

responding on their facebook

information, accounts and locations.

and other social media posts.

O Opportunities T Threats
Accessible on social media and
Lack of marketing plan and

digital marketing promotional advertisements.

They have a monthly promos.
Lack of community

They can be invited as sponsors for

engagement on their social

an event.
They can create group promos that
media posts.
give their consumers a discount

(barkada promos, per set boufet,etc.)

PEOPLE
SWOT ANALYSIS
S Strengths W Weaknesses
Juliana’s cafe and resto have an

excellent cook. Few service crew and

They have welcoming staff that

frontliners.
observes proper service etiquette.
Competition taking customers
They know how to price the menu

and paid good attention to the

Job Position competition due

details of the resto. to unjust treatments in the

Exercising quality customer care by

workplace.
applying excellent customer service

O Opportunities T Threats
They conduct

training/seminars to further

enhance their skills.

Search new techniques and

organic food innovation in

the market trends.

PHYSICAL EVIDENCE
SWOT ANALYSIS

S Strengths W Weaknesses
Juliana’s Cafe & Resto has a Facebook Page. Limited parking

They have a GMAIL account where customers can

inquire for reservations, anything about the resto.

space
Business cards are also given and these hold their
Limited menu items
contact details and address.
Signage is displayed right outside the resto, as well

No marketing team
as at the corner of the street for easy navigation. Poor social media

Packaging products could be found well sealed,

taped, and with best-maintained hygiene

engagements
practices. Similar cuisine types
Opportunity to branch out.

O Opportunities T Threats
They can promote catering events
The place is far from city

outside of their restaurant.

streets which lack form

Vacant lot in front of the restaurant.

They can open for franchising in
market exposure.
various areas in Bacolod. They are surrounded by

Creating a website to easily link the

famous fast food stores.
business and introduce it to the
Some nearby restaurants were

market.
getting renovated.
Make a place instruction or guide map
PROCESS
SWOT ANALYSIS
S Strengths W Weaknesses
Always serve the food
The food process takes long
according to basic waiter
time to serve due to lack of

service etiquettes. cooking techniques.

The delivery of perishable

products of the main

ingredients causes delay.

O Opportunities T Threats

Availability of other
Fast food chains

surrounding have faster

delivery platforms.
serving time compared to

Juliana’s resto.
Tows Matrix
STRENGTH WEAKNESSES
1. Juliana’s cafe and resto offers a
1. Prices are not student-friendly.
variety of high-quality traditional
2. Juliana's Cafe and Resto receive

TOWS

Filipino food.

2. The food can be shared into 3-5

little exposure from the general

public because they are located in a

people since it is served in

remote area .
generous portions.

OPPORTUNITIES MAXI-MAX MINI-MAX

S01:O01: Due to the Restaurant’s capacity to
W01:O01: Introducing a new kind of unique &

1. Introduce a new kind of unique

cater a variety of high quality traditional Filipino
exquisite food products that are student price

and exquisite food in the market. Food, they could innovate their own products
friendly.
2. Availability of other

delivery
into something different from the market.

platforms.
W02:O01: Since there are availability of other

S02:O2: Since the food quantity is good for

delivery platforms being used by the resto, it can

3. Finding new, less expensive yet

sharing they can maximize the availability of

high-quality suppliers of food

benefit with the marketing and social media

other delivery platforms to cater home

ingredients. engagement through the exposure of the

based events.
delivery applications.

THREAT MAXI-MIN MINI-MIN

1. There are famous fast-
S01:T01: The resto have the capacity to

food franchises that offer

offer quality food products therefore

the same selected

they can serve innovative products

products at a much
which are new in the market by

conducting product research and based

cheaper price.
on market trends..
 PEOPLE
To train frontliner’s of the business to improve

communications skills and improve the main chef’s cooking

skills within 2 months to gain more confidence in preparing the

food and in assessing the customers.

Marketing
PRODUCT

Goals Launch at least 4 or 5 new traditional Filipino food products

by the end of the year. Updating the menu to ensure that the

restaurant remains competitive and modern to render and

attract more customers.

PRICE
Lowering the product price by 5% in the next 3 months

while maintaining the quality of food at a reasonable price.

 PLACE
By the end of 2023, will branch out atleast 1 branch

around the bacolod.

PROCESS
In order to decrease service waiting time, the people in
charge must apply the alternative techniques learned on

Marketing
their trainings.

PROMOTION
Goals Increase social media impression among a new target

audience by 50% by frequently posting in the facebook

page and provide more discounts and promos within 3

months.

PHYSICAL EVIDENCE
Expanding the area specially the kitchen within 6 months.

And by the end of march we will boost engagement on our

facebook page by 100% and improve our marketing plan

and promotional advertisement.

Thank you!
HAVE A GREAT DAY AHEAD.