El Taco Gaco
The Taco Friend
SWOT Analysis of El Taco Gaco in Relation to Competitors
El Taco Gaco
Strengths Presents a crave-able
Mexican, Spanish, and Turkish
inspired menu following food
safety and product quality
standards. A vital feature that
makes El Taco Gaco so
tempting is that the
presentation of our dish is
appetizing to look at. In
addition, El Taco Gaco
provides affordable yet quality
products. We stand out as a
unique alternative to fast food
and we offer regularly high-
quality tacos in a distinctive
atmosphere.
Weaknesses El Taco Gaco and its products
are hardly recognized due to
Filipino people not having that
much interest in eating tacos.
El Taco Gaco's menu is limited
to primarily drinks and tacos,
resulting in a lack of variety.
As a result, their customers
spend relatively large amounts
of money at their competitors’
locations, such as
Cantina.bcd. El Taco Gaco's
Taco has high-fat and high-
calorie food not good for
health-conscious people.
Lack of capital: all start-up
funds will come from loans
and investors.
Buddy’s Quesa Birria
Offers big servings which
are good for lovers, friends,
and family. Buddy's Quesa
Birria offers unique tacos
partnered with lemon, salsa,
and consommé in every
order. There is a consistent
promotion of their product
on their social media
account. Based on those
who we surveyed, their
name is interesting and
easy to recall. Have
assembled a team that
embraces different
disciplines with expertise in
all areas of the business.
Buddy's Quesa Birria
location is hard to find and
inaccessible to other
consumers. Their menu is
only limited to beef and
relies on a small number of
suppliers. A small portfolio
of products concentrated in
a few categories of food
products. Have a limited
and only local distribution
network. Lack of expertise
of managerial staff in
organization, management
and marketing.
Cantina.bcd
good social media
marketing by
Cantina.bcd draws in
additional customers,
increasing sales and
financial success. They
Offer a wider range of
menus to consumers
and has good reviews
on their social media
accounts. An excellent
location for a taco
business since it is near
a university. Competitors
have loyal consumers as
well as relationships with
businesses that regularly
buy from them.
Their Products get easily
stale if they aren't
consumed right after
serving, making them
not suitable for long-
distance delivery. Higher
costs than comparable
chain brands.
Competitors can offer
similar products quickly
and have limited
flexibility in pricing.
Having lesser followers
on their social media
accounts leads to a
limited reach.
Opportunities Expand the knowledge of
people about food and
introduce them to what
Mexican cuisine would taste
like. New flavors and new
recipes specially focused on
health-friendly ingredients can
be introduced. Desserts and
sweet markets are some of the
potential markets in the food
segment. Adding new and
yummy snacks to its menu will
increase customer feet in
stores. Further expansion and
something unique are always
desired by the customers.
Threats El Taco Gaco has an intense
competitive rivalry with many
famous stores like Cantina.bcd
and Buddy's Quesa Birria. The
raised awareness among the
public about the harmful health
impact of fast-food
consumption is a threat to the
menus. Competitors served
tacos for an inordinate length
of time making them
connoisseurs in this field.
Concomitantly, they have
already built a name in the
food industry while ours is just
starting up. Competitors have
loyal consumers as well as
relationships with businesses
that regularly buy from them.
Competition from similar food
places on food delivery apps.
Competitors also introduce
better and improved products.
The pandemic has reduced
the purchasing power of
consumers due to several
lockdowns. Health-conscious
consumers prefer to eat home-
cooked meals.
Buddy's Quesa Birria uses
food delivery service apps
like GrabFood and this
allows them to broaden their
business. They developed a
proprietary product and
uses modern technology to
make their product more
agreeable. Consistently
uses social media to attract
and promote their product.
The gradual increase of
prices in ingredients like
onion, beef, etc., and trends
toward healthy eating
impact the business.
Consumers become more
price sensitive, they tend to
choose what's cheaper. The
pandemic has decreased
the buying power of
consumers due to the
lockdown and higher
unemployment. Health-
conscious consumers prefer
to eat home-cooked meals.
With the help of social
media, Cantina.bcd is
able to grow the number
of its consumers and
offer Mexican food to
new audiences. They
use this as a chance to
encourage others to try
their products. They
developed new and
unique products adding
diversity to their menu.
Cantina.bcd also offer
online delivery services
to their customers.
Employ plastic-based
products to promote
their food, which causes
numerous
environmentalists to
shop elsewhere,
increasing the
competition's sales and
profits. The high Inflation
rate in the Philippines
causes an increase in
running costs and other
operational costs,
reducing the profit of the
business. Consumers
become more price
sensitive, they tend to
choose what's cheaper.
Consumers who are
concerned about their
health prefer to eat
homemade meals. The
pandemic has reduced
consumers' purchasing
power due to the
lockdown.