New Product T RE ND S

HARD SNACK FOR HARD TIMES?

COVID BENEFITS SNACKING
U.S. CONSUMERS have historically turned to snack
foods for comfort and enjoyment during chal-
lenging times, like the Great Recession, but
this behavior has been heightened during the
COVID-19 pandemic, reports The NPD Group.
Given both the economic and well-being
stressors related to COVID-19, indulgent snack-
ing is playing an even more important role during

PHO T O COUR TESY OF: GE T T Y IM AGE S

these current challenging times. Snack food
consumption has increased by +8% during the
pandemic as consumers seek comfort through
savory and sweet snacks, according to NPD’s
Snack Food Behaviors in Challenging Times

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16 • PREPAREDFOODS.COM • OCTOBER 2020


study. During the nation’s Great
Recession between 2008 and
2010, snack foods increased by
4.8 billion eatings, a +1% increase.
In April 2020, during the height
of the shelter-at-home orders,
37% of consumers told NPD they
wanted to make sure they had
sufficient snack foods on hand.
They were well-stocked on salty
snacks and frozen sweets more
than other items. Also, in many
cases, the more snack food
packages in the home, the more
New Product T RE ND S
we can’t predict what’s going food usage while COVID-19
to happen in the future, I think restricts our restaurant us-
it’s safe to say snack food age and overall movement, in
manufacturers and retailers particular school closings and
can expect elevated snack work from home orders.” pf
FOOD PHOSPHATES FOR
BAKERY APPLICATIONS
CALCIUM PHOSPHATES

IN APRIL 2020, DURING THE

HEIGHT OF THE SHELTER-AT-HOME
ORDERS, 37% OF CONSUMERS
TOLD NPD THEY WANTED TO MAKE
SURE THEY HAD SUFFICIENT
SNACK FOODS ON HAND. THEY
WERE WELL-STOCKED ON SALTY
SNACKS AND FROZEN SWEETS
MORE THAN OTHER ITEMS.

frequently the item is consumed,

which tends to be especially true
of certain types of snack foods.
For example, consumers who
have five or more packages of
crackers or salty snacks consume
those foods at higher rates than
consumers with fewer packages “Your trusted partner
around the world
in their home.
“We’ve seen consumers turn
to indulgent snack foods in other
CONTACT
”
Food@Prayon.com
challenging times, and although 800-4PRAYON (800-477-2966)
history isn’t repeating itself WWW.PRAYON.COM
during COVID, it is rhyming,” says
Darren Seifer, NPD food and bev-
erage industry analyst. “Although

OCTOBER 2020 • PREPAREDFOODS.COM • 17

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