AN ASSESMENT ON THE ASTRATEGIC

PARTNERSHIP OF JUST CHICKEN RESTAURANT TO

FOOD PANDA AND GRAB FOOD DURING COVID-19
OUTBREAK IN TACLOBAN CITY

PRESENTED BY:
KRISTEL LEIGH L. CABAHAGA
PRESA ALIA S. ABAD
KARL ANTHONY Y. GOLONG
CHAPTER I
INTRODUCTION
 The COVID-19 pandemic affects the hospitality industry especially in the food and beverage

sector and food delivery sector. On the early months of Covid-19 outbreak, a lot of restaurants

around the world closes their businesses to avoid spreading the variants of the virus in their

workplace. Many employee’s loss their jobs and countless business owners had a financial loss.

Advances and innovations in electronic commerce, as well as the "online to offline" (O2O) model,

have enabled these developments (Cho et al., 2019, LI, J., & Mo, W., 2015, Liu et al., 2017, Liu et al.,

2017). Online food delivery services cater to the needs of urban residents by delivering quick and

easy meals to their homes during or after busy working days (Ali et a.,2021). Food delivery has

become one of the key ties between individuals and the outside world as a result of the pandemic

and restrictions on individual contact (Blumtritt, 2020).

 According to Lugtu Jr. “Social media is littered with posts of
consumers looking for a delicious lunch that can be delivered, prompting
home-based food delivery businesses in the community to go on a
bidding rage and reply with pictures and attractive offerings. This is the
nature of the food delivery business industry now.” (2020, Lugtu Jr.).
 BACKGROUND OF THE STUDY

In the Philippines, selling via walking is highly dominant, in Tagalog we

called it “Paglalako”. Walking vendors is everywhere in our country. They can
be seen in parks, schools, and other public places. “Paglalako” had been
traditionally practised in the market and contributed to the economic growth
over time. Hence, it is the basis of the delivery services. In this study, the
researchers want to know about Just Chicken Restaurant's strategic
partnership with Food Panda and Grab Food in Tacloban City.
 The restaurant is very much important for travelers, to those people that don't
have enough time to cook for themselves or their family, and also to those who want
to enjoy and explore some cooking products. Home delivery is helpful to those people
who are not capable of buying food or any products by themselves. Restaurant and
delivery companies collaborate to meet the needs of the community. They achieve
this by broadening the breadth of services and goods they are willing to offer.
Similarly, this type of reform is required, particularly to address the challenges posed
by the Covid-19 issue. People in the neighborhood are increasingly using the supplied
services since they are convenient and practical in this time of distress brought on by
the covid-19 outbreak.
 STATEMENT OF THE
PROBLEM
1. The study will focus on the assessment on the strategic partnership of Just Chicken Restaurant to Food Panda and

Grab Food. Specifically, the goal is to respond to the following questions:

1. What is the demographic profile of the respondents as to:

1.1 Position

1.2 Company

2. What are the challenges do Just Chicken Restaurant, Food Panda and Grab Food confront in the midst of pandemic

when providing the product as to:

2.1 Additional Cost for Food Packaging;

2.2 Weather Condition;

2.3 Delivery time;

2.4 Incidental events?

 3. What is the impact of strategic partnership of Just Chicken
Restaurant to Food Panda and Grab Food as to:

3.1 Sales; and

3.2 Demand?

4. What is the overall assessment of the strategic partnership of Just

Chicken Restaurant to Food Panda and Grab Food?
OBJECTIVE OF THE STUDY
This study aims to assess the strategic partnership of Just Chicken
Restaurant to Food Panda and Grab Food in Tacloban City. Moreover, the
study aimed to:
1. To identify the deciding factors of Just Chicken Restaurant informing
delivery partnership.
2. To identify the benefits of the restaurant can get in partnering to the
two-delivery companies.
3. Determine the impact of the strategic partnership of Just Chicken
Restaurant to Food Panda and Grab Food as to sales and demands.

4. Identify the overall assessment of the strategic partnership of Just

Chicken Restaurant to Food Panda and Grab Food.
SCOPE AND DELIMITATION OF THE
STUDY
In general, the study focuses on assessing Just Chicken Restaurant's
strategic partnership with Food Panda and Grab Food in Tacloban City. The
researchers will communicate with the proprietor of Just Chicken
Restaurant for an interview. To respond to the five questions posed in the
statement of the problem, which the proprietor must address. The study
will not go any farther and will not include personal questions and protect
the proprietor's privacy.
SIGNIFICANCE OF THE
STUDY
The study's findings were thought to be useful to the following groups:

• The Management of Just Chicken. The study offers them insights and ideas for developing a strategic

plan to improve service by providing customers with what they want while they wait in the comfort of

their own homes. To reduce stress and risk in light of the current situation, which is a pandemic of

Covid-19, and to avoid or prevent the inconvenience of long queues.

• The Delivery Company. The study offers a fresh set of ideas for restaurant partnerships to broaden their

business horizons. Allow them to improve their delivery service and commercial partnership terms as

well.

• The Future Researchers. The study's findings will be useful to future academics interested in the study's

topic since they will act as a reference and guide for relevant future investigations.
Definition of Terms
The following terms and their definitions are used in the study:

Assessment. The systematic collection, review, and use of information

about educational programs undertaken to improve student learning and
development. (Assessment Essentials: planning, implementing, and
improving assessment in higher education by Palomba and Banta 1999)

Bandwagon. The act of dogmatically following a particular point of view

or repeatedly responding in a particular way because it is fashionable,
despite its logical merit. In other words, “Trend”.
Dabbawala meal delivery system. Constitute a lunchbox delivery and return system
that delivers hot lunches from homes and restaurants to people at work in India,
especially in Mumbai.

Food Delivery. A courier service in which a restaurant, store, or independent food

delivery company delivers food to a customer. An order is typically made either through
a restaurant or grocer's website or phone or through a food ordering company.

Strategic Partnership. An arrangement between two companies or organizations to

help each other or work together, to make it easier for each of them to achieve the
things they want to achieve.
 CHAPTER II
REVIEW RELATED LITERATURE AND STUDIES
 The online food delivery (OFD) service is a new trend that is growing rapidly (Chai and Yat

2019). It is expected that food delivery industry will generate USD 956 million in annual sales

by 2022 and one of the most rapidly expanding segments of the food industry (EC Insider,

2018). When the world was turned upside down by the Covid-19 outbreak, businesses were

forced to maintain and create relationships with customers. Businesses must now balance the

need to create revenue during a time of unprecedented economic distress with the need to

recognize the dangers to life and livelihood that have shifted customer priorities and

preferences (Waldron and Wetherbe, 2020). Although the pandemic had a big impact on

many businesses throughout the world. It's also not the first, there are existed human-caused

disease in the history recorded before such as the Influenza virus, Spanish flu and Ebola virus.
CHAPTER III
METHODOLOGY
 RESEARCH DESIGN
The study used the survey approach of conducting research,
specifically, the quantitative research utilizing cross-sectional face-to-face
descriptive procedures. The principal purpose of the researcher was to
assess the effectiveness and efficiencies of the Just Chicken Restaurant
management's strategic plan in working with Food Panda and Grab Food.
In this study, data are gathered at as single point in time from the
management, food panda agents, and grab food agents through
questionnaire-checklist.
RESPONDENT OF THE STUDY
The respondents of this study are Just Chicken Restaurant's
management and staffs; and Food Panda and Grab Food's delivery
agents and/or riders. The researchers will conduct a questionnaire-
checklist on 20 sample respondents, 4 sample respondents from Just
Chicken Restaurant's management and staffs; 8 sample respondents
from Food Panda’s agents and/or riders; and 8 sample respondents from
Grab Food’s agents and/or riders.
RESEARCH
LOCALE
RESEARCH INSTRUMENT
The main instrument in data gathering is the survey questionnaire-checklist for

Just Chicken Restaurant's management and staffs; and Food Panda and Grab

Food's delivery agents and/or riders. The questionnaire was divided according to

the independent variables such as the additional cost of food packaging; weather

condition; delivery time; and incidental events to distinguished how it affects the

dependent variable such as the sales and demand.

The questionnaire separated into two parts. The first part was to find out the personal

profile of the respondents which included age, gender, civil status, educational

attainment and job title. The second part assessed the independent variables such as

the additional cost of food packaging; weather condition; delivery time; and incidental

events to distinguished how it affects the dependent variable such as the sales and

demand. Each independent variable has a minimum of 2 indicators. The researchers

employed the rating scale which has the following descriptions or verbal interpretation:
DATA GATHERING

The researchers will be going to visit the restaurant owner on his main branch in Palo, Leyte to give

the letter of consent to conduct an interview. It consists of the purpose, the goal of the study and

most especially the needed data. After the approval, the researcher will ask the restaurant owner on

the specific date on his free time for the interview to be conducted.
STATISTICAL
TOOLS
To answer the research problems, the following statistical

methods are to be employed:

1. Percentage. This is to get the proportion of the whole.

Formula: Percentage (%) = f/N x 100
Where: f – stands for the frequency of responses
N – number of respondents
20 respondents Method:

Food Panda - 8 respondents 8

𝒙 100= 40
20
Grab Food - 8 respondents

Just Chicken - 4 respondents

Food Panda 8 40 %
Grab Food 8 40 %
Just Chicken 4 20 %
Total 20 100%
h𝑖𝑔h𝑒𝑠𝑡 𝑚𝑒𝑎𝑛−𝑙𝑜𝑤𝑒𝑠𝑡 𝑚𝑒𝑎𝑛
=𝐈𝐧𝐭𝐞𝐫𝐯𝐚𝐥
𝑁𝑜 .𝑜𝑓 𝐶h𝑜𝑖𝑐𝑒𝑠

1 1 – 1.80
5−1 2 1.81 – 2.6
=.80
5 3 2.61 – 3.4
4 3.41 – 4.2
5 4.21 – 5.0
Value Scale Verbal Interpretation

5 4.21 - 5.0 Strongly Agree

4 3.41 – 4.2 Agree

3 2.61 – 3.4 Neither Agree Nor Disagree

2 1.81 – 2.6 Disagree

1 1 – 1.8 Strongly Disagree