Fast Food Operational Strategies

Amidst Covid -19 Pandemic in

Roxas city

A Thesis is Presented to the

Faculty of the College of Hospitality

And Tourism Management

Filamer Christian University

Roxas City

In partial Fulfillment of the

Requirements for the Degree

Bachelor of Science in Hospitality Management

Major in Cruise Ship Operation

By

Anne Jillian M. Buyo

Antoinette Grace F. Peñaroyo

Divine Aura C. Obamos

Fast Food Operational Strategies

Amidst Covid -19 Pandemic in

Roxas city
 Anne Jillian M. Buyo

Antoinette Grace F. Peñaroyo

Divine Aura C. Obamos

Chapter 1

Introduction

Background of the Study

As Filipino we want comfort food to keep them warm

during the challenging pandemic, online ordering of foods

times across the Philippines or here in Roxas City famed

fast-food chain have been popular these days

With more consumer ditching visits inside their

favorite fast-food joint in order to order from the

comfort of their cars, or ordering online

The annual QSR drive-thru study revealed the dining

habits of Filipinos at some of the places favorite

fast-food chains like McDonald’s, Jollibee , Mang Inasal

and Chowking ’s to show how the COVID-19 pandemic has

hurt both customer experience and restaurants in terms of

revenue.

While the COVID-19 pandemic has shuttered in-person

dining experiences or limited occupancy in order to

promote social distancing measures, a shockingly high

percentage said that these safety measures aren’t being

advertised while on the drive-thru line. Eighty-eight

percent of drive-thru visited is much safer to buy foods

than eating or dining in inside.

However, the good news is more than half of drive-

thrus — 59% — had plastic barriers installed separating

customers from employees at the window, which surely

creates a better and safer exchange between consumer and

product. And as more restaurants rely on the drive-thru

for the majority of their revenue during this pandemic,

and likely long term, it’s never been more critical to

focus on improving wait time by investing in technology

like menu boards and mobile to stay competitive.”

This research is conducted to identify the

contribution hospitality industry in this specific city.

 The dependent variable is the effect of hospitality

industry in Roxas City, Capiz. The independent variable

is how it affects the people in this city.

References:

Kyle Schnitzer October 2020

https://www.theladders.com/career-advice/the-weird-

impact-covid-19-is-having-on-the-fast-food-industry

Background and Theoretical Framework

The COVID-19 pandemic impacted the whole world same

here in Capiz. Restaurant industry via government

closures, resulting in layoffs of workers and loss of

income for restaurants and owners and threatening the

survival of independent restaurants and fast-food stores

as a category.

Within a week after the first closures, industry

groups representing independent restaurateurs were asking

for immediate relief measures from local, state, and

federal governments, saying that as many as 75 percent of

independent restaurants could not survive closures of

more

Restaurant closures started March when the locked

down started President Rodrigo Duterte Governor ordered

all bars and restaurants in the state to close their

dining rooms bars and fast-food restaurants within a week

most other states followed suit. By March 23,

industry experts were estimating nearly half of the

industry's 15 million workers or more had been laid off.

Insurers refused to cover the restaurants' financial

losses via business interruption policies. than a few

weeks. By late July nearly 16,000 and more restaurants

had permanently closed.

References:

https://en.wikipedia.org/wiki/Impact_of_the_COVID-

19_pandemic_on_the_restaurant_industry_in_the_United_Stat

es

Figure 1 shows the conceptual framework of the study.

INDEPENDENT VARIABLE DEPENDENT

VARIABLE
 Fast Food Strategy

And And
Services Challenges

Figure 1. The strategy and challenges in selling the

foods and services

Statement of the Problem and the Hypothesis

This study aims to know how hospitality contains the

overview of the research problem and the factors that

lead to the conceptualization of the problem and

justification for considering the chosen topic as a

problem for research. The researchers’ motivation in this

study in knowing the reasons and information that leads

popularity in same food chains in Roxas City. The purpose

of the study is to determine what factor on marketing

aspects do the food chains become leading in the area of

Roxas City.

Definitely, the study required to answer the following:

1. Who are the leading food chains in the area of Roxas

City?

2. What Factors Influence Customer Satisfaction??

3. Is there any significant relationship between factors

on marketing aspects and leading food chains?

In the view of said Statement of the Problem, the

following were Hypothesized:

1. There is no significant relationship between the

factors on marketing aspects and leading food chains and

There's no problem encountered in hospitality industry of

local economy in the City of Roxas.

2. Any organization in any industry has one common goal:

to satisfy their customers. Customer satisfaction is a

metric that measures how happy customers are with a

business’s products, services, and capabilities. It’s a

reflection of how a customer feels when interacting with

your brand: poor customer satisfaction leads to negative

reviews, while satisfied customers will help you build

your brand. The three major factors that affect modern

customer satisfaction are customer understanding,

service, and technology.

3. There are no solution in problem of hospitality

industry in local economy.

Significance of the study

This study is undertaken to find out/ to determine

the results of the study to help in solving the problems

that encountered of hospitality industry in local economy

in province of Capiz.

This research study in hospitality industry that

this study, will be significant to:

Small Business related to food industry – they will be

informed about the factors on marketing aspect of their

business and make adjustments on their strategies to

become one of the leading food chains in their industry.

They will gain knowledge about the desirable effect that

the marketing aspects bring to their business. Through

this, they can get along well with their customers or be

easily adjusted for the matter.

Markets/ customers/ consumers/ buyers- knowing the

factors affecting the marketing aspect of one of the

leading food chains, they will be satisfied for their

needs and wants. Time consuming will be minimized because

they know where to purchase and what food chain is

recognized and addressed to give them importance.

The management of the leading food chains- to improve

their business and be more competitive to others, they

make adjustments and give importance to some factors on

marketing aspects to have more customers.

SCOPE AND LIMITATIONS The study focused only on the

factors on marketing aspects and leading food chains only

Definition of Terms

Fast food - The digital age is making fast food even

faster and easier to order. Around half of purchases made

by customers are now made through an app or online and

many fast-food chains are redesigning their stores in

order to provide an even faster experience and to avoid

contact in lieu of the pandemic.

https://www.b103rockford.com/2021/01/08/fast-food-chains-

are-adapting-to-pandemic/

Delimitation of the study

The respondent of this study is limited to whom it

is connected with Fast Food Operational Strategies

Amidst Covid -19 Pandemic in

Roxas City

Chapter 2

Review of Related Literature

This chapter is organized into three (3) parts, namely;

(1) Selling products and services, (2) Strategy and

challenges, and (3) synthesis

First, this part, Strategy and challenges, talks about

the new normal plan of ordering Fast-food online and

online services amid of the pandemic.

 The second part, selling products online and online

services, speaks about the Fast food and services offered

by the Fast food in Roxas City.

Strategy and challenges

Today, the Restaurant business is witnessing not so

impressive growth because of the new normal, and it

applies to the fast-food industry as well. According to

a recent report, the fast-food industry has registered a

turnover rate of 150%, which is perhaps the highest since

data recording started in 1995. For many companies in

this market, the aim to offer quick, affordable easy

alternatives to home-cooked food for working

professionals, bachelors, and families is one of the main

objectives to expand their market share.

At SpendEdge. we meticulously study the latest market

trends and challenges, and their subsequent impact on the

fast-food industry to give companies an edge when it

comes to planning their market strategies.

References:
https://www.spendedge.com/blogs/fast-food-industry-

trends-challenges

Selling products and services

FDA is sharing information about best practices to

operate retail food stores, restaurants, and associated

pick-up and delivery services during the COVID-19

pandemic to safeguard workers and consumers.

This addresses key considerations for how foods

offered at retail can be safely handled and delivered to

the public, as well as key best practices for employee

health, cleaning and sanitizing, and personal protective

equipment

References:

https://www.fda.gov/food/food-safety-during-

emergencies/best-practices-retail-food-stores-

restaurants-and-food-pick-updelivery-services-during-

covid-19

Synthesis
 Restaurants and Fast-food places must follow the new

normal application of selling their foods. However,

social distancing may vary and struggle to sell their

food but lucky them online delivery is available like

food panda it’s easy to order and no struggle you just

have to wait for your order. Nevertheless, the selling

strategies of restaurant or fast food still struggles,

and to accumulate clients and guest due to this pandemic.

Chapter 3

Research Design and Methodology

Chapter 3 consist of two parts: (1) Purpose of the

Study and Research design and (2) Methods

Part one, Purpose of the study and Research Design,

relates the purpose of the study and describe the

research design and the variables used in this study.

Part two, Methods, Describes the participants, the

data gathering materials and the research procedure used

in the study.
 Purpose of the Study

The aim of this research was to study fast food

operational strategies in the context of the covid 19

pandemic and the impact of the restaurants and fast-food

places. And aim of this is to improve and socialize

This study shows how pandemic changes our life

because of the pandemic we can’t eat inside the

restaurant so the solution is to order online and will be

less hassle and less contact to other person but this

pass this past few day’s people can eat inside the

restaurant but we still need to follow protocols like

doing social distancing because of that the restaurants

of fast food place the area can’t be full of people.

Along with the development of internet technology, such

as the emergence of food delivery apps and consumer’s

changing eating habits, Food delivery has become popular

in the past decade. Many full-service restaurants have

begun offering food delivery services to capture

additional revenue and embrace new customer demand.

With these services consumers can be place online

orders either via restaurants own platforms or apps.

Customers can then either pick up their order on site or

have it delivered to their door step. As discussed

earlier eating in restaurant during epidemic could be

perceived as highly risk due to potential for infection

in a relatively closed dining space and require contact

with service providers. As such, consumers will likely

prefer Takeaway, Food delivery or drive through services

over on-site dining during an epidemic.

Questionnaire

As part of our HPC10B Research Thesis at the Filamer Christian

University. We are conducting a survey about Fast Food
Operational Strategies Amidst Covid-19 Pandemic in Roxas City.
Typically, the ideal respondents will be in the selected Fast-
Food Chain in Roxas City. “We will appreciate if you could
complete the following questions. Any information obtained in
connection with this study that can be identified with you
will remain confidential.”

Respondent’s Details:

Name: __________________________ Age: _______

Mobile No: _____________________ Gender: _________

Occupation: ____________________

1. Do you believe that you can get COVID-19 from the food?

Yes No

2. Is there a limit of how long you should spend in

Restaurant?

Yes No

3. Do you think in this time of pandemic is it really alright

to eat outside?

Yes No

4. Is it safer in a bigger restaurant with socially distanced

tables than a smaller restaurant with the same protocols?

Yes No

5. Are customer satisfy the service given by the fast-food

restaurant?

Yes No
6. What strategies are necessary and applicable in selling
foods and services?

_________________________________________________
________________________________________________
_

7. What Challenges do seller encounter in selling food and

services?

_________________________________________________
________________________________________________
_

8. How do sellers cope with and give solutions to the

challenges in selling their fast-food and services?

_________________________________________________
________________________________________________
_

9. What are the fast-food and services offered by the seller?

_________________________________________________
________________________________________________
_

10. Does the fast-food chains strictly follows the protocols

of the Inter-Agency Task Force (IATF)?

_________________________________________________
________________________________________________
_