Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Atate Campus, Palayan City

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

BS ENTREPRENEURSHIP DEPARTMENT

A BUSINESS PLAN FOR

VERA’s Snack Cart

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

Second Semester

Academic Year 2022

Submitted by:

Valentina T. Dela Cruz Ejay S. Catacutan

Reena Angela S. Cunanan Reina Santos

BS Entre 3A

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I. Executive Summary

VERA's Snack Cart is a food snack business which aims

to provide affordable, yummy, and healthy snacks to

Bongabon, National High School employees, teachers and

students. This company offers crumbly banana bites with

chocolate dipping sauce and a nutritious cucumber with

moringa drinks.

We young entrepreneurs involved for the creation of

this proposal business are Reena Angela Cunanan, Valentina

Dela Cruz, Ejay Catacutan and Reina Santos decided to be

partners.

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 As the project will require the consumption of various

raw ingredients available in the local market of Bongabon

and Rizal Nueva Ecija, it will contribute to the local

economy by helping local businesses, such as fruit vendors

for the raw special ingredients of crumbly banana bites and

other stores related to the ingredients to be used. The

healthy ingredients of our snack and drinks product will

contribute in the long-run to the national economy by

nourishing students, who are future labor force of the

country.

II. The Business

II.1 The Ideation Process

The idea of selling the products of VERA's Snack Cart

which are the crumbly banana bites and cucumber with moringa

drink was created by the proponent. The advocate discovered

this product because it isn't as well-known as other snacks

but would appeal to customers' sense of uniqueness. As a

result, the advocate has the opportunity to market our

product alongside its unique to customers’ snack.

The name of the business is VERA's Snack Cart which

came from the initials of the proponents. The proponents are

confident that within a month, the company will gain

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popularity and rank among the most popular snacks in our

community thanks to its tasty, inexpensive, and healthy

products.

II.2 Vision and Mission

Vision

To be one of the bestselling nutritious snacks

locally that appeals to everyone, give convenience and

simplicity with a presence that adds value to

communities we serve.

Mission

Our mission committed to provide high-quality,

healthier and affordable VERA's Snack Cart products that

give nutritional value and always make customers happy!

II.3 Objective

To provide healthy and delicious VERA's Snack Cart

Snacks that will satisfy the nutritional needs of

customers, an attractive diverse snack and affordable to

everyone.

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II.4 SWOT ANALYSIS

Strength

 Strong employee attitude

 VERA's Snack Cart a new innovative and exciting concept

 Unique crumbly banana cheese bites with different

variety of fruits flavor

 Delicious and affordable snack

 Excellent customer service leadership in product

innovation

Weakness

 Lack of experience

 Only one location in Bongabon, new enterprise

 Uncertainty about consumer taste preference

 High inventory turnover rate due to crumbly banana

cheese bites that having a short product expiry

 Menu limited to one only product

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 Opportunities

 Introduce fruity crumbly banana cheese bites in

different market

 Quality Control

 Expand locally by establishing partnership with local

markets, distributers and to the community

 Expand its online presence by interacting with its

customers via the internet

 Promotional events to increase and attract more

customer

Threats

 Cost of production

 Market competition

 Price scrapping

 Bogus buyer

 Limited supply of products

III. Market Analysis, Strategy and Implementation

3.1 Description of the Market or Study.

VERA's Snack Cart target market will be Bongabon

National High School employees, teachers, and students. The

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product will also be available to everyone who passes by

near the road. This would be a huge advantage for our

business "VERA's Snack Cart” because they can directly avail

our product safe and immediately!

3.2 Market Segmentation

VERA's Snack Cart will target Teenagers and Adults

around 10-65 years old both male and female in front of

Bongabon National High School.

 Students and Teachers

We discovered that teenagers especially students

together with the teachers like to buy what is trendy and

new to their taste in terms of food or snacks. They are more

into finger-foods/snacks that can satisfy their hunger and

cravings.

 Workers/employees

They are looking for what is affordable and into a fast

food to have a quick snack before and after their work.

 Locals

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 They are bound to find something what is new around or

near to their area which give the best out of their

satisfaction in terms of snacks.

3.3 Target Market Segmentation Strategy

3.3.1 Market Needs

Change is the dominant fact of life in every business

today. And the ability to master and exploit change has

become one of the most sought. This is particularly true in

marketing, as a result consumer are becoming more aware and

getting familiar with a new or revised product and

differentiate it from the competition. VERA's Snack Cart is

the perfect example of new product that we can offer in the

marketplace with the nutritious ingredients beneficial to

our health through this our product is qualified in market

need.

3.3.2 Market trends

In today's era products and services are constantly

changing as well as the customer taste, through improving

and upgrading the taste, appearance and quality of our

product we can catch and hook customer. Within no time we

can go along with the trend in market.

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3.4 Analysis of Completions/Competitive Edge

VERA's Snack Cart's competitors were vendors who

offered a type of food that customers could order at a lower

price. However, the proponent believes that VERA's Snack

Cart’s products will be marketed to customers in Bongabon

National Highschool, Barangay Sinipit Bongabon, Nueva Ecija

because we have an advantage where no one else sells this

type of product, one of which is that it is incredibly

cheap, unique, and healthy.

3.5 Marketing Strategies

3.5.1 Product

VERA's Crumbly banana bites and cucumber drink is a

healthy, inexpensive, and delicious snack for everyone. This

snack is unique because it contains fruit. This product will

catch the customer's attention because the proprietors

believes that it is a one-of-a-kind product. This product

will be available at Brgy. Sinipit Bongabon Nueva Ecija, in

front of the Bongabon National High School

Figure 1. Actual Photo of the Product and Its Packaging and

Labeling V

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 Figure 1: Actual Photo of the Product

3.5.2 Pricing

The selected cone and cup size of the customers will

determine how much the VERA's Snack Cart and cucumber with

moringa drinks. The cost of small cone and cup will be PHP

20, medium is PHP 30 and large is PHP 40

Table 1: VERA's Snack Cart

For 5 box (4pcs each Crumbly Banana) of VERA's Snack Cart

Banana (Saba) 30.00
All-purpose flour 30.00
Egg 12.00
Sugar 20.00
Oil 35.00
Packaging 20.00
Total ₱147.00

3.5.3 Place

The business will be located at Barangay Sinipit,

Bongabon Nueva Ecija. It is located in front of Bongabon

National High School.

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 Figure 2: Place of the Store

3.5.4 Promotion

In our promotional strategy, we will include coupons,

free samples, incentives, contests, prizes, loyalty

programs, and rebates. People are attracted when a business

offers. Discounts have another significant advantage: they

will attract new customers. Giving customers a discount

could be just what they need to become your customer.

Additional clients also bring new cross-sell and upsell

opportunities, which means greater money in the long run.

According to the economic impacts of price discounts, a

price reduction results in a monetary gain, these acts as an

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 incentive for customers to buy the product. When a bigger

price discount is offered, consumers perceive a higher level

of savings for a product.

IV. TECHINICAL OR PRODUCTION PLAN

4.1 PRODUCT/SERVICE DESCRIPTION

Crumbly banana bites are simply a type of fried dough made

of flour, water, and salt. We will fry it instead of baked,

crumbly banana cheese bites have a fluffy and tender interior

with a satisfyingly crispy exterior with a twist. It is a type of

fried snack or dessert with healthy drink that will be available

and affordable for everyone.

4.2 LOCATION

The business will be located at Brgy. Sinipit, Bongabon

Nueva Ecija. It is located in front of Bongabon National High

School.

Figure 1. Place of Store (Front of BNHS)

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 Figure 2.

Location of the Store

4.3 PHYSICAL FACILITIES

The kitchen area of the house, which contains all the

equipment needed to make the product, will be the location of the

manufacturing facility.

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 Figure 3. Location of the manufacturing facility

4.4 PLANT LAYOUT

The below diagram illustrates how the products will be

manufactured and distributed.

4.5 EQUIPMENTS

The following will be use for the proposed business.

Name Description/Uses

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 Stove An apparatus for
cooking or heating
that operates by
burning fuel or
using electricity.

Gloves Wearing gloves can

reduce the risk of
contaminating food

The equipment will help us to work more efficiently and

effectively and help achieve our objectives

4.6 FURNITURE AND FIXTURE

NAME DESCRIPTION/USES

CHAIR Is an item of furniture

with a raised flat top
and used as a surface
for working at, eating
from or on which to
place things.

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 TABLE Separate seat for one
person

Kitchen Kitchen Faucets are

faucet/kitchen sink plumbing fixtures
designed specifically
to control the flow of
water into kitchen
sinks.

The business will used chair, table and kitchen faucet for

business purposes this will be our long-term asset in making.

4.7 KITCHEN UTENSILS

NAME DESCRIPTION/USES
CASSEROLE is a kind of large, deep pan
or bowl used for cooking a
variety of dishes in the oven;
it is also a category of foods
cooked in such a vessel

MEASURING CUP is a kitchen utensil used

primarily to measure the
volume of liquid or bulk solid
cooking ingredients such as
flour and sugar, especially
for volumes from about 50 mL

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FRYING FAN It is designed to imitate the
process of deep-frying without
all of the grease and oil that
comes along with it

WOODEN SPOON are generally preferred for

cooking because of their
versatility. Some cooks prefer
to use wooden spoons when
preparing risotto because they
do not transfer heat as much
as metal spoons
STRAINER used for straining: pass
something through a filter to
separate solids from a liquid

MIXING BOWL Are used for storage, working

doughs, mixing dry
ingredients, mixing salads,
organizing, and more

PLATE Are used for storage, working

doughs, mixing dry
ingredients, mixing salads,
organizing, and more

KNIFE Used for cutting

It is used for cutting the

fruits and other sliceable
materials for making crumbly
banana cheese bites.

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Different utensils are made for each task. This will be used for

making preparation

4.8 SUPPLIES (Weekly, Daily)

 WEEKLY

NAME DESCRIPTIO/USES

Hairnet first is to keep hair from

contacting exposed food, clean
and sanitized equipment, utensils
and linens, or unwrapped single-
service articles

Gloves Wearing gloves can reduce the

risk of contaminating food

Flour is a powder made by grinding raw

grains, roots, beans, nuts, or
seeds. Flours are used to make
dough for crumbly banana cheese
bites
SUGAR Sugar whisked to a mousse to
provide the structure.

EGG use eggs as main components to

thicken, emulsify, build volume,
stabilize and provide unique
colors and flavors

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 OIL Used for frying the banana
crumbly slice

 DAILY

NAME DESCRIPTION/USES

BANANA Ingredients for making crumbly

banana bite.

BREAD CRUMBS used for breading or crumbing

foods, topping casseroles,
stuffing poultry, thickening
stews, adding inexpensive bulk
to soups, meatloaves and similar
foods, and making a crisp and
crunchy covering for fried foods
CHEESE Cheeses have different
functions. Soft cheeses, mixed
with other ingredients, are used
in fillings for pastries

4.10 Utilities

Name Monthly Annual

Water 150 1800

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Electricity 150 1800
Gas tank 450 2700
Total 750 6300

Water, electricity and gas are essential in production. Water

Bongabon district and Neeco Area 2 will be our source of

utilities.

Indirect Man power

N/A

4.12 Production/ Business operational schedule

Day Time Activity

Sunday 9:00am to 12:00pm Buying raw materials

2:00pm to 4:00pm Checking of all the

requirements and
cleaning of the working
area.
Monday 09:00am to 5:00pm The proprietors will
Tuesday begin operations and
Wednesday will be permitted to
Thursday accept pre-orders and
Friday deliver products with a
minimum purchase.

V. MANAGEMENT PLAN

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V.1 Form of Ownership

VERA's Snack Cart is a limited liability partnership (LLP). Partnerships are typically

governed by a partnership agreement, which outlines the terms of the

partnership, including how profits and losses will be shared, how decisions will

be made, and how the partnership can be dissolved. The partners have clear

agreement of their roles and responsibilities in the business, as well as the

potential risks and rewards involved. In a limited liability partnership (LLP), all

partners have limited liability for the debts and obligations of the business. This

means that if the business cannot pay its debts, the partners are not personally

responsible for paying them. These advantages are why VERA is a limited liability

company.

V.2 Organizational Structure

Marketing
Personnel

Distribution Production
PARTNERSHIP
Personnel Personnel

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Financial
Personnel
VERA's Snack Cart will be handled by partners who founded the business which

are the students from NEUST--Atate Campus. The said business will be composed

of a financial personnel, marketing personnel, distribution personnel and

production personnel. Ejay S. Catacutan will handle the finances and will also act

as the cashier, Valentina Dela Cruz is assigned in production of the product

goods, handle proper storage and waste management, Reena Cunanan will

handle the distributions which networks suppliers and distributing goods to

customers, and Reina Santos will be the one who is in-charge with marketing of

the product such as building brand awareness to customers, posting to social

media platforms and will conduct promotional activities.

Roles of the Partners

 Financial Manager- the person in charge of the

company's financial health.

 Marketing Personnel- deals with the product's

promotion and manufacturing.

 Production Personnel- In charge of material

inspection and ensuring that the product is

produced efficiently.

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  Distribution Personnel- the person in charge and

responsibility of distributing the products to

consumers.

V.3 Required Personnel and Qualifications/Competencies

Qualifications:

1. Business knowledge: Each personnel should have a solid understanding of the

industry and market in which the business operates. This can include knowledge

of market trends, customer needs, and industry regulations.

2. Financial acumen: Should have a good understanding of business finance,

including budgeting, forecasting, and financial analysis. This will help ensure that

the business remains profitable and sustainable over time.

3. Communication skills: Effective communication is essential for a successful

business. Partners and/or other personnels should be able to communicate

clearly and openly with each other, and be able to resolve conflicts or

disagreements in a constructive manner.

4. Leadership skills: Partners should have strong leadership skills, including the

ability to inspire and motivate employees, make difficult decisions, and take

responsibility for the success of the business.

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5. Technical skills: Partners need to have specific technical skills or expertise in

areas such as marketing, sales, or operations.

6. Flexibility and adaptability: The business environment can be unpredictable

and constantly changing, so they should be able to adapt to new situations and

adjust their plans as needed.

7. Trust and integrity: Partners should have a high level of trust and integrity, and

be committed to acting in the best interests of the business and each other.

8. Strategic thinking: Partners should be able to think strategically about the

long-term goals and vision for the business, and develop plans and strategies to

achieve these goals.

To sum up, starting a successful business partnership requires a

combination of qualifications, skills, and competencies. And by hiring new

employees means that they will also become part of the team so the

qualifications must also be in nature of partner's responsibilities. By working

together and leveraging each partner's strengths, a partnership can achieve

great success and build a strong, sustainable business.

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