NATIONAL FOODS

Launching a Cooking paste

By: Syeda Shanze Zehra

 Presentation includes;
digital
industry analysis competitors
analysis communication
analysis
 Industry Analysis
Market Overview:
The cooking paste market in Pakistan is growing steadily due to increasing urbanization, changing lifestyles,
and a rising demand for convenience foods.
Traditional cooking methods are being replaced by ready-to-use products like cooking pastes, catering to
busy lifestyles and smaller households.
The market size is estimated to be growing at a moderate rate annually, with potential for further expansion

Consumer Trends:
Pakistani consumers are increasingly seeking convenient yet authentic cooking solutions that save time in
the kitchen without compromising on taste.
There's a growing interest in exploring international cuisines, driving demand for cooking pastes that offer
flavors from various cultures.
Health-conscious consumers are looking for cooking pastes made from natural ingredients, free from
preservatives and artificial flavors
 Distribution Channels:
Distribution channels for cooking pastes in Pakistan include supermarkets,
hypermarkets, grocery stores, and online platforms (foodpanda store, daraz etc)
National Foods Pakistan should leverage its existing distribution network across the
country to ensure widespread availability of its cooking paste products.

Supplier Analysis:
National Foods Pakistan needs to identify reliable suppliers for sourcing high-quality
ingredients for their cooking paste formulations.
They should establish strong partnerships with local suppliers to ensure a consistent
supply chain and maintain product quality.
 Competitor’s Analysis
Shan Foods:
Strengths: Strong brand presence, diverse product portfolio, extensive distribution network. Also advertises
their products more compared to national
Weaknesses: Perception of high prices, potential for product innovation.
Opportunities: Expansion into new markets, development of healthier variants.
Threats: Intense competition, changing consumer preferences.

Mehran Spice & Food Industries:

Strengths: Wide range of products, competitive pricing, strong distribution channels.
Weaknesses: Limited brand recognition outside certain regions, reliance on traditional marketing channels.
Opportunities: Product diversification, expansion into international markets.
Threats: Competition from both local and international brands, economic volatility.

Chef’s Pride:
Strengths:Chef's Pride continuously introduces innovative products to cater to evolving consumer
preferences. This includes unique spice blends, specialty cooking pastes, and convenient meal solutions.
Weakness: While Chef's Pride is well-known among certain consumer segments, its brand recognition may be
lower compared to larger, more established brands. Investing in branding and marketing initiatives could help
increase visibility and awareness.
 Ahmed Foods
Strengths: Ahmed Foods has a strong brand reputation and is well-established in the Pakistani market.
The company has built trust among consumers over the years through consistent quality and
reliability in its products.
Weakness:While Ahmed Foods is well-known within Pakistan, its brand recognition may be relatively
lower compared to some larger multinational food companies. This could pose challenges in
competing with globally recognized brands, especially in export markets.

Lazzat
Lazzat is another prominent food brand in Pakistan, known for its diverse range of products, including
spices, cooking pastes, ready-to-eat meals, and snacks.
Strengths: Lazzat demonstrates a willingness to innovate and adapt to changing consumer
preferences and market trends. The brand regularly introduces new flavors, packaging innovations,
and product variants to stay relevant and competitive in the market.
Weakness: Similar to Ahmed Foods, Lazzat may have a relatively limited international presence
compared to some multinational competitors. Expanding into new international markets could unlock
growth opportunities for the brand.
 Digital Communication analysis

Website Optimization:
National Foods Pakistan ensures their website provides comprehensive information about the cooking paste product, including
ingredients, usage suggestions, and recipes.
Their website is mobile-friendly and accessible to everyone

Social Media Presence:

National has a strong presence on popular social media platforms like Facebook, Instagram, and Twitter.
Regular posts featuring cooking tips, recipe videos, and user-generated content can engage followers and create buzz around the
cooking paste product.

Influencer Partnerships:
National Collaborates with food bloggers, chefs, and influencers who align with National Foods' brand values can amplify their digital
reach.
Influencers create sponsored content showcasing the versatility and convenience of the cooking paste in various recipes.

Engagement Strategies:
Encourages user-generated content by hosting cooking contests, challenges, or recipe exchanges on social media.
Responds promptly to customer inquiries, feedback, and reviews across all digital channels to demonstrate responsiveness and
build trust.
websites

instagram- feed/ collabs with

irfan junejo and themed posts