K&N’s

Introduction:
 Founded in 1964 by Khalil Sattar and Naushaba
Khalil.
 Headquartered in Karachi, Pakistan.
 K&N's is a multinational company specializing in
poultry and frozen food products.
 Company Overview:

 K&N's operates through integrated poultry

operations, including breeding, hatching, feed
milling, and broiler growing.
 The company ensures a comprehensive control
over the production process to maintain quality
standards.
 Specializes in poultry processing and the
production of Halal-ready-to-cook and fully
cooked chicken products.
Milestones and Achievements:
 K&N's has emerged as the market leader for
processed chicken products in Pakistan.
 The company has achieved significant growth,
becoming one of the largest broiler-chick
producers in the country.
 K&N's has gained recognition for its commitment
to Halal standards, providing consumers with
Halal-certified products.
Product Portfolio:

 K&N's offers a diverse range of poultry products to

meet consumer needs.
 Products include whole chickens, chicken parts,
ready-to-cook and ready-to-eat items.
 Additionally, the company provides value-added
products such as burgers, nuggets, and sausages.
Market Positioning:

 K&N's focuses on delivering high-quality products

to consumers.
 The company emphasizes innovation and stays
abreast of changing consumer preferences.
 K&N's has established itself as a trusted brand in
the industry, known for its reliable and Halal-
certified offerings.
 Expansion and Growth:
 K&N's continuously expands its product portfolio to
cater to evolving consumer demands.
 The company explores opportunities in new
geographical markets and international expansion.
 By diversifying its offerings, K&N's aims to capture
a broader consumer base and strengthen its
market presence.
 Competitive Advantage:
 K&N's differentiates itself through its focus on product
attributes such as quality, taste, and freshness.
 The company has built a strong brand reputation for
reliability and adherence to Halal standards.
 Effective packaging and labeling strategies enhance
customer convenience and appeal.
Opportunities and Challenges:
 The demand for convenient and Halal-certified
food products is on the rise.
 K&N's faces competition from both local and
international players in the poultry industry.
 The company needs to navigate fluctuating raw
material prices and adapt to changing regulations
and policies.
 SWOT Analysis:
 Strengths: Established brand, integrated
operations, Halal certification.
 Weaknesses: Intense competition, fluctuating raw
material prices.
 Opportunities: Growing demand for Halal and
convenient food products.
 Threats: Competitive market landscape, changing
regulations.
 BCG Matrix Analysis:

 Stars: High-growth potential products in the

portfolio.
 Cash Cows: Established and profitable products.
 Question Marks: Products with potential but require
investment.
 Dogs: Low-growth or declining products.
Expansion Grid Analysis:

 Market Penetration: Increasing market share in

existing markets.
 Product Development: Introducing new products to
existing markets.
 Market Development: Entering new markets with
existing products.
 Diversification: Introducing new products in new
markets.
Marketing Mix (4Ps):
 Product: Range of poultry products and value-
added offerings.
 Price: Competitive pricing strategies to cater to
diverse consumer segments.
 Place: Distribution channels and market presence.
 Promotion: Marketing and advertising initiatives to
create brand awareness.
 Customer Segmentation:
 Demographic segmentation based on age, income,
and lifestyle.
 Geographic segmentation to target specific regions
or markets.
 Psychographic segmentation focusing on consumer
preferences and behavior.
Marketing Communication Strategies:

 Advertising campaigns across multiple media

platforms.
 Digital marketing initiatives and social media
presence.
 Public relations activities to enhance brand image
and reputation.
Customer Relationship Management:

 Focus on building strong customer relationships

and loyalty.
 Customer feedback mechanisms and continuous
improvement.
 Loyalty programs and personalized offerings.
 Supply Chain Management:

 Ensuring a seamless supply chain from sourcing to

distribution.
 Efficient logistics and inventory management.
 Collaborations with suppliers and partners for
streamlined operations.
Corporate Social Responsibility:

 Commitment to ethical practices and sustainability.

 Initiatives to reduce environmental impact and
promote animal welfare.
 Community engagement and social initiatives.
 Market Research and Analysis:

 Gathering and analyzing market data and consumer

insights.
 Monitoring industry trends and competitive
landscape.
 Using market research to drive decision-making
and product development.
 Quality Control and Food Safety:

 Stringent quality control measures at every stage of

production.
 Compliance with food safety regulations and
standards.
 Testing and certification to ensure product safety
and quality.
 Future Outlook:

 Focus on innovation and product diversification to

meet changing consumer needs.
 Expansion into new markets and strategic
partnerships.
 Commitment to maintaining market leadership and
upholding Halal standards.
 Conclusion:

 K&N's boasts a rich history of over five decades,

marked by achievements and a commitment to
excellence.
 With a strong market position, diverse product
portfolio, and customer-centric approach, K&N's is
poised for continued growth and success in the
poultry industry.
Thank you!
Questions?