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Riddhi Atre
Prof. Harsh Pamnani
ENTS313
Individual Assignment

PaperBoat Foods

Established in 2013 as a subsidiary of Hector Beverages by entrepreneur Neeraj Kakkar, Paper

Boat has become a prominent player in India's traditional beverage market. Offering a range of
11 Indian drinks and snacks, Paper Boat aims to evoke nostalgia and preserve cultural heritage.

Led by Neeraj Kakkar, the brand focuses on combining traditional recipes with modern
production methods. With a commitment to sourcing high-quality ingredients and employing
traditional techniques, Paper Boat delivers products that resonate with consumers seeking
authentic experiences.

Driven by a dedicated team, Paper Boat continues to expand its presence both domestically and
internationally. With a strategic focus on product quality and market penetration, the brand aims
to maintain its position as a leader in India's traditional beverage segment while exploring
opportunities for growth and innovation.

Business Model canvas-

1. Key Partnerships:
- Suppliers: Partnerships with providers of high-quality fruits, spices, and packaging materials.
- Distributors: Working together for national distribution with wholesalers and distributors.
- Retailers: Product placement agreements with supermarkets, convenience shops, and retail
chains.
- Online Platforms: Working with e-commerce platforms to distribute and sell products online.

2. Key Activities:
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- Product Development: Research, creation, and packaging of customary Indian foods and
beverages.
- Manufacturing: The process of making drinks and snacks by combining cutting-edge
technology with conventional techniques.
- Marketing and branding: Activities such as advertising, marketing, and brand development are
used to raise customer awareness and brand engagement.
Distribution: Overseeing transportation and distribution networks to guarantee prompt product
availability and delivery.

3. Key Resources:
- Skilled Makers: Professionals who specialise in using age-old methods of production.
- Raw Materials: Providers of premium fruits, spices, and other components needed to make
products.
- Brand Reputation: A well-established reputation for the brand among customers.
- Manufacturing Facilities: Establishments that are capable of producing goods and possess the
required tools and machinery.

4. Value Propositions:
- Authenticity: Providing nostalgic and real Indian cuisine and flavours.
- Quality: Handmade goods free of artificial additives and created from natural components.
- Convenience: Single-serving, ready-to-drink packets that are portable.
- Innovation: Constantly coming up with new products and flavours to suit changing consumer
tastes.

5. Customer Relationships:
- Customer Service: Offering top-notch customer support via email, social media, and helplines,
among other channels.
- Community Engagement: Creating a feeling of community and brand loyalty among consumers
by interacting with them on social media

6. Channels
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-Distribution Channels: Partnerships with distributors, merchants, and e-commerce platforms

provide nationwide distribution.
- Marketing Channels: A multi-channel marketing strategy that makes use of influencer
partnerships, social media, traditional advertising, and experiential marketing events.

7. Customer Segments-
- Urban customers: It focuses on urban customers looking for real, healthful beverage choices.
- Indian community abroad: Serving Indian expatriates who want comfort food from their
homeland.
- Health-conscious Customers: Suitable for customers searching for natural and free of
preservatives drink alternatives.

8. Price Structure:
- Raw Materials: The price of sourcing high-quality components for the production of a good.
- Labour: Costs associated with hiring trained workers for packing and manufacturing
procedures.
- Marketing and Advertising: Expenditure on promotions, advertising, and marketing efforts.
- Distribution: The price of distribution, logistics, and transportation.

9. Sources of Income:
- Product Sales: The money made from the selling of snacks and traditional Indian beverages.
- Licencing: Potential earnings from partnerships or brand expansions through licencing
agreements.
- Export Sales: Proceeds from sales to foreign markets aimed at the international community of
Indians.
- E-commerce Sales: The money made via e-commerce platforms through online sales.

SWOT analysis-
Strengths-
1. Strong brand recognition: Paper Boat has become a market leader in the traditional Indian
drink market because of its high level of customer trust and brand awareness.
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2. Wide range of product offering: Paper Boat offers a wide product offering that accommodates
a range of client tastes, including 11 distinct traditional-nostalgic Indian cuisines and beverages.
3. Widespread distribution network: The company's vast network of Indian distributors
guarantees the items' widespread availability, improving accessibility for customers.
4. Innovative packaging: Paper Boat enhances the customer experience by using package
innovations that mimic the feeling of “chuskis” or packets that were consumed by the current 20-
30 year olds as kids.
5. Seasonal product offerings: Paperboat offers various seasonal drinks throughout the year that
helps them cater to a growing consumer base regardless of timing concerns.
6. Solid Market Position: A well-established place in the market for traditional Indian beverages.
7. Innovative Concept: Constant innovation in products is emphasized. The concept of serving
nostalgic drinks is new to Indians hence elevating their market position.
8. Vast consumer Base and Geographic Reach: Both a large consumer base and a wide
geographic reach help build market presence and brand awareness.

Weaknesses-
1. Competition from national and international brands: Paper Boat's expansion and market share
are in jeopardy because to fierce competition in the traditional Indian drink industry.
2. Dependency on distributors: Control over marketing tactics and brand awareness are restricted
when relying on distributors for product placement.
3. Difficulties in international markets: Growing into foreign markets comes with difficulties,
such adjusting to regional preferences and managing legal requirements.
4. Lack of Financial and Technical Resources: Growth prospects both domestically and globally
are impeded by a lack of financial and technical resources.
5. Lack of expertise in Operating in International Markets: Attempts at diversification are
hampered by a lack of international market expertise.

Opportunities-
1. Continuous innovation in the creation of new products: By creating and launching novel tastes
or versions, they may adapt to changing customer tastes and maintain their competitiveness in
the market.
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2. Collaborations and partnerships: Working with influencers or brands may help a business
become more visible and draw in new clients from both local and foreign markets.
3. Product premiumization: By launching premium versions, you may reach higher-margin
markets and improve consumer perception of your brand.
4. Sustainability initiatives: Stressing sustainability makes a company more appealing to
consumers and is in line with their tastes.
5. High Internet Penetration: Using digital channels to their full potential may boost advertising
campaigns and draw in more clients.

Threats-
1. Changing customer preferences: The market for traditional Indian drinks may be impacted by
moves towards healthier or alternative beverages.
2. Economic uncertainty: The market for goods like Paper Boat's drinks may be impacted by
changes in consumer expenditure.
3. Supply chain disruptions: Disruptions to the supply chain might affect the capacity for
production and distribution, thus resulting in delays and losses.
4. Intensifying competition: Market share and brand identity may be weakened by rivalry from
both domestic and foreign rivals.
5. Business Model Duplication: Paper Boat's distinctiveness and competitive edge are at risk
from rivals copying its business strategy. It is very easy for bigger players like P&G to duplicate
the business model and market it better.
6. Constantly Changing Trends: Market position and relevance are at risk due to shifts in
consumer tastes and trends.

References
(n.d.). Wikipedia. Retrieved February 27, 2024, from https://unstop.com/blog/paper-boat-
mba-case-study
Kumar, S. (2021, June 9). Paper Boat Success Story: Founder, Business Model, & More.
StartupTalky. Retrieved February 27, 2024, from
https://startuptalky.com/paperboat/#paperboat_about_wiki_vision_product
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MBA SWOT : Paper Boat Beverage: Branding Delightful Nostalgia SWOT Analysis &
Matrix. (n.d.). EMBA Pro. Retrieved February 27, 2024, from
https://embapro.com/frontpage/swotcase/12651-boat-hector
Paper Boat Beverage Branding Delightful Nostalgia SWOT Analysis (10 Steps) -
Strengths, Weaknesses, Opportunities & Threats. (n.d.). SWOT Analysis. Retrieved
February 27, 2024, from https://swotanalytica.com/ivey/paper-boat-beverage-branding-
delightful-nostalgia.php