NAME : SHERLEY KINNY.

CLASS : TYBMS.
DIV : B
ROLL NO : 172
SUBJECT : RETAIL MANAGEMENT.
TOPIC : NATURE’S BASKET
Introduction to

Nature's Basket is a premium retail

brand offering a diverse range of
fresh, high-quality food products.
History and background of
the brand
1 ESTABLISHED

Founded by Narender Bist in 2005 with a vision to provide the finest international
and local gourmet food.

2 EXPANTION
Went from a single store to a nationwide presence, becoming a trusted name in the market.

3 INNOVATION
Constantly evolving to meet the dynamic needs of customers and adapt to market demands.
Product offerings and categories

Fresh Produce Gourmet Delights Health & Wellness

A wide range of farm-fresh Artisan cheeses, exotic Organic, gluten-free, and vegan
fruits, vegetables, and herbs condiments, and rare ingredients options catering to health-
sourced directly from growers. perfect for culinary exploration. conscious consumers.
Unique selling points and
competitive advantage

Exotic Selection Culinary Expertise

Curated collection of rare and exotic Expert advice, recipes, and
products not readily available workshops to elevate customers'
elsewhere. culinary experiences.

Quality Assurance Community Engagement

Rigorous quality checks and
sourcing to ensure unparalleled Supporting local farmers, artisans,
freshness and taste. and producers, fostering a sustainable
ecosystem.
Target audience and customer
demographics

Families Health Passionate Culinary

Passionate
Offering wholesome Appealing to wellness- Providing a haven for
products and family- oriented individuals culinary exploration with
friendly recipes to seeking premium organic rare gourmet ingredients
accommodate diverse and gluten-free options. and cooking guidance.
needs.
Marketing and branding
strategies

Digital Presence Influencer In-Store

Collaboration Events
Engaging social media Partnering with Hosting culinary workshops,
campaigns and renowned chefs and tasting sessions, and special
interactive online lifestyle influencers for events to enhance customer
platforms to connect with authentic brand experience.
the audience. endorsements.
Retail store locations and expansion plans

Current Presence Expansion Strategy Customer-centric

Strategically located stores in
major cities, offering
accessible gourmet
experiences.
Plans to extend reach to new
urban centers and upscale
residential areas.
Approach
Emphasis on personalized
service and customer
feedback for continuous
improvement.
Future outlook and growth opportunities

Strategic Expansion Nationwide Presence Experience

Targeting new market segments Expanding to become a Continuing to enhance customer

and upscale locations to household name in over 20 satisfaction through innovative
establish a broader footprint. major cities across the country. offerings and personalized
services.