Catfish Farming

Business Plan
Catfish farming can be an extremely profitable business if done right.
This presentation will guide you through every aspect of creating your
business plan.

by : NANA GYAN RICHARD

Vision and Value Proposition
1 Vision

To become the leading provider of high-quality catfish in the

region, while minimizing our environmental impact and
supporting local communities.

2 Value Proposition

Our farm-to-table approach delivers fresh, healthy, and

sustainable catfish, while supporting local farmers and
communities.
The Problem
Overfishing
The oceans are overfished,
and traditional fish
populations are in decline.
Unhealthy Practices
The industrial fishing
industry uses unsustainable
and often unhealthy
practices that negatively
impact the environment.
Limited Supply
The demand for fresh fish is
higher than ever, but the
supply is scarce.
Target Market and Opportunity

Target Market Opportunity

Local restaurants, fish markets, and health- There is a huge demand for fresh, locally
conscious consumers who value sustainably grown catfish that is not being met by
grown and fresh fish. traditional suppliers. We can fill that gap.
Revenue Model/ Business Model
Distribution

Sell directly to restaurants, fish markets,

and consumers, cutting out the middlemen
and maximizing profit.

1 2 3

Production Expansion

Build a sustainable catfish farm that As demand grows and the business
produces high-quality fish using ethical and becomes profitable, we will seek to expand
environmentally friendly practices. and develop new products and revenue
streams.
Traction and Validation
• Successful pilot project with a local restaurant using our catfish.
• Encouraging preliminary market research results.
• Positive response from tasting events and farmers' markets.
Marketing and Sales Strategy
Direct Sales Online Presence Tasting Events

Build partnerships with Create an online store Organize tastings and

local restaurants and fish and a social media cooking demonstrations
markets to sell our high- presence to reach more at local events and
quality fish directly to customers and generate farmers' markets to
consumers. buzz. showcase our products
and generate excitement.
Team

Founders Experts

Experienced business owners with a passion We will hire experienced fish farmers and
for sustainable food and a proven track record aquaculture experts to ensure our farm runs
of successful startups. smoothly and efficiently.
Financials
Start-up Costs $200,000

Projected Revenue Year 1 $250,000

Projected Profit Year 1 $50,000

Projected Revenue Year 2 $500,000

Projected Profit Year 2 $150,000

Competition
Industrial Fishing Companies
Producers who use large-scale,
unsustainable practices and may not
have the same quality of fish.
1 Local Farmers
Hardworking catfish farmers who
may not have the same sustainable
2 approach or resources.
3 Market Dominators
Larger companies that may have
greater resources, but lack our
commitment to sustainability and
quality.
Investment and Uses of Funds
1 Investment

We are seeking $200,000 in investment funds to cover start-up

costs, including land, materials, and hiring costs.

2 Uses of Funds

1. Land and materials ($120,000)

2. Hiring costs ($50,000)

3. Marketing and sales expenses ($10,000)

4. Contingency fund ($20,000)