Name and Address of My Business

The name and address of my cattle farm will be Hyellablati’s cattle Farm

And it will be located at Bachure Yola North Local Government Adamawa State

Business Objectives

Hyellablati’s cattle farm will measure its success by its ability to achieve the following

objectives:

 Becoming the "Best and most hygienic beef producer in the area" complying by the

national standards for food and drugs.

 Turn in profits from the first one year of operations.

 Maintain 50% gross margin ratio.

 Winning the hearts and tastes of our beloved consumers and establishing a brand

image of the company through heavy marketing campaigns in the first one year.

Business Mission

 Hyellablati’s cattle farm mission is to provide customers with quality, fresh, and

valuable products. To respect all employees. Quality and service is my number one

priority. To provide investors with opportunities to receive a nice return on

investment and high-quality growth. To contribute to the community through physical

and social programs. I intend to have the largest cattle farm products. i will expand

production of beef to challenge the ever growing demand for cattle products. The

nutritious and protein rich products from my farm would always be the first choice

of my consumers.

Vision Statement

 My vision is to become one of the leading cattle farmer in Yola North local

government Area.
Product Description

I will offer beef that will be gotten from cattle to my target market. I plan to take pride in the

uncompromising quality of my products. My cattle farm shall produce high quality,

contaminant- beef to satisfy the taste of my beloved customers. The products shall be

distributed into a number of distributors - supermarkets, public markets, bakeries, restaurants

and in the company’s own retail space for easy access for marketing agents and consumers.

In brief my products are;

 Beef

 Live cattles

Service Description

I plan on servicing my customers by providing home delivery for customers who are willing

to buy at least a certain amount of my products all year round.

Pricing and Promotion strategy

The price of a cow would range from N180000 up to 200000 depending on the size. Also, the

price of a wheelbarrow of manure will costs about N200. These prices would also vary

depending on the existing market price of beef. As I compete with other poultries, I will

promote my products through advertisements with the aid of streamers and pamphlets. I will

also make my business known through recommendations and connections with well-known

businessmen in the locality. I will also make my products and service known in the

newspapers.
EXECUTIVE SUMMARY

Hyellablati cattle fattening business will be established to meet the beef demand in the

community. It will be located in Bachure, Yola North Local Government Area of Adamawa

State. The main economic significant of the business is to contribute towards narrowing

down the beef demand supply gap deficit in Nigeria as well as the supply of proteins and

micro nutrients for feeding the teeming population Adamawa State, North East and Nigeria

at large.

The business would be managed by Hyellablati Joseph, Batiya Urbanus, and Ndaicha Joseph

who are all part of the management team. They are all experienced in the field of fish

farming and have managed different businesses across the state.

The cow fattening is a lucrative business as the demand for beef in the country is growing

geometrically, the opportunity to expand is necessary because of the growing demand for

beef and due to some health benefits attached to consumption of beef as compared to

consumption of meat. With our dominance, and being the only and pioneering cow fattening

industry in this locality, we would flood the whole market with our beef. The business will

be a partnership with all partners required to contribute capital according to agreed

percentage (40%, 35%, 25%) respectively.

The risk of the business is mainly getting a market and we have already identified our target

market. The cost benefit analysis of this plan shows that in the startup year, with 1700

fingerlings in stock and projected sales of 1500 beef in one circle which is half a year, we

would make N1, 000,000. This implies that about N2,000,000 is realizable annually for two

(2) production cycle with a return on investment (ROI) of 100% which indicates that the

project is very much feasible, viable and very much profitable and as such worth investing.
BUSINESS DESCRIPTION

The venture to be establish is a cattle farm that will concentrate in the production of beef

from cattle, because of the fund required the venture will start as a small scale business

having the population of Yola north local government as the target market. The farm is an

entirely new farm to be started from the scratch.

CAPITAL

The amount of capital required for cattle fattening depends on the scale of the cattle pen

fattening project. Startup capital is needed for constructing the feedlots, buying the cattle,

buying the stock feeds, payment of salaries and wages

The market for beef is very huge and is ever increasing. The annual global demand of beef is

58 million tones. Marketing and advertising is essential for the success of the business. To

establish a firm market network, a continuous year round supply of beef is required.

PROFITABILITY OF CATTLE FATTENING BUSINESS

Cattle beef fattening is very profitable when done in the right way. The profitability of the

cattle fattening business depends on the buying price of the cattle, cost of the feed, price

margin, feed margin, feed conversion efficiency ratio, unit cost per kg when selling. It’s

important that the mentioned margin and conversion ratios before starting this livestock

business.

It is easier to calculate how much profit made, when margins and ratios are understood. Thus,

it can easily be a decision of whether the price of buying the cattle is profitable for beef

fattening purpose. The maximum price payable for the cattle must be calculated before

starting the fattening business.

OPERATIONAL PLAN

The business is to be carried out all year round. So a lot feeds will be stocked that will suffice

all year round. The feeds which include millet/guinea corn hulls, groundnut leaves, maize

stalk etc. are mostly cheap in the market and even for more cheaper when planted in a farm.

The mixture of the feed is done in such a way that the cattle get the required nutrient for

proper weight gain. The cattle will be bought in such a way that the selling interval will be 30

days i.e. a certain number of cattle will be available each month for sale or slaughter. In order

to maximize profit, faming of the cattle feed (groundnut, millet, guinea corn) will be done

and stocked all year round. The main produce will be sold and the groundnut leaves, millet

husk, guinea corn hulls will be kept for the cattle consumption.

It has been clinically proven that man require a balance diet for survival. One of the essential

requirements for this balanced diet is protein, beef which is supplied by cattle. The meat

produced by large animals. It was discovered that the demand for beef is not fully satisfied

though there are already existing cattle farm operating in the state. It is as a result of these

that I decided to venture into the business in order to meet the demand for beef to provide

employment. The plan on establishing of a cattle farm is based on the survey made by me.

The business will be a one man business wholly owned by me. 

START UP EXPENSES AND CAPITALIZATION

The following are expected to be in place for the project to be effectively carried out:

i. Procurement of malnourished cattles

ii. Cattle fattening feed

iii. Consumption of a store room

iv. Cattle housing

v. Bore hole

vi. Cattle feed crushing machine

MANAGEMENT SUMMARY

The Management Team

The management team will be responsible for the day to day management of the cattle farm

and its team. Their Responsibilities will include:

 ensuring all aspects of running the cattle farm are met

 maintaining safe working practices

 managing and motivating a team

 ensuring welfare of cattle

 ventilation management

 feed management

 vaccinations

 production performance

 record keeping
INTERNAL ENVIRONMENTAL ANALYSIS

SWOT Analysis

SWOT stands for strength, weakness, opportunities and threats and i have made an analysis

in each case.

Strength

 Produce high quality beef enriched with protein

 Relatively good infrastructure systems

 Good marketing system

 Beef are not seasonal products and can be eaten any time of the year

 In this area, the cattle fattening business hasn’t been over-exploited

 Cattle are environmentally friendly

Weakness

 Capital intensive. Starting a cattle fattening business requires a large capital funding.

 Outbreak of disease can ruin entire business in a go

 The smell can be quite disturbing

Opportunities

 Expansion into large scale production of by products(fertilizer and detergent)

 Export to neighboring towns

 A large and successful cattle will ensure food security

Threats
  More competition

 Avian diseases

High feed ingredients prices

MALNOURISHED CATTLE
S/N Material Quantity Unit Cost Cost (N)
1 2 cattle’s each 24 100,000 2,400,000
month

CATTLES FEED

S/N Material Quantity Unit Cost Cost (N)

1 Groundnut 10 hecters of 10,000 100,000
leaves farm
2 Millet husk 50 hecters of 5,000 250,000
farm
3 Guniea corn 50 hecters of 5,000 250,000
hulls farm
4 Maize stalk 100 hectars of 2,000 200,000
farm

STORE ROOM
S/N Material Quantity Unit cost Cost (N)
1 6” vibrated 500 120 60,000
blocks
2 Cement 30 bags 2,500 75,000
3 Sharp sand 1 truck 8,000 8,000
4 Gravel ½ truck 18,000 18,000
5 Wood and zinc 137,000 137,000
6 Laborers 75,000 75,000
7 Others 15,000
388,000

CATTLE HOUSING
Cattle housing Material Quantity Unit cost Cost (N)
1 Shades 24 3000 72,000
2 3 by 4 ply wood 85 200 17,000
3 Labor 12,000 12,000
4 Miscellaneous 5000 5,000
106,000
CATTLE FEED CRUSHING MACHINE
S/N Material Quantity Unit cost Cost (N)
1 Cattle feed 1 340,000 340,000
2 Crushing 1 5,000 5,000
machine
3 Electric wiring 4000 12,000
4 Electric 357,000
lightening
LABOR SALARY
S/N Material Quantity Unit cost Cost (N)
1 Laborers 4 10,000 480,000
2 Veterinary corpse member 1 15,000 180,000
3 Sales marketing 1 12,000 120,000
representative
780,000

COST SUMMARY

FINANCIAL STATEMENT AND PROJECTIONS

LIMITED FINANCIAL RESOURCES

Relatively large debt will have to provide funding but projections indicates that the loan can

be serviced with hiccups

BUSINESS IS SMALL

This gives the pitfalls of smaller business but can also act as a positive influence by giving

exclusively

OPPORTUNITY

 RISING BEEF DEMANDS: As the populations rising, so also the demand of beef.

The government campaign on promoting indigenous farm output is also an added

advantage.
  EASY ACCESS TO MARKET: The proximity to market will play a key role in the

success of the business

THREATS

With the current rise in cattle rustling, a close vigil and security will be insured

 FOREIGN EXCHANGE: The weal exchange rate against the naira might have a

negative effect on the business

 ECONOMY: The current state of economy might reduce the purchasing power of

most intending buyers

RISK PLAN

The cattle house will be fenced and secured in such a way that criminals cannot gain easy

access. A veterinary expert would be always consulted at every stage to ensure proper

welfare and healthy being. Additional 3 months are added to payback period of the loan in

order to stay on track with the payback time.

CONCLUSION

After completing the business plan for my cattle farm it has been concluded that it is a

feasible enterprise that will achieve its stated objectives.