BUSINESS PLAN

FOR

GOAT FATTENING
 TABLE OF CONTENT
Section One: Executive Summary
Section Two: Market Profile
Section Three: Marketing Plan
Section Four: Production Plan
Section Five: Entrepreneurship
Management
Section Six: Financial Plan
 BUSINESS PLAN

SECTION ONE

1.1 Executive Summary

Brief Description of the project

1. The project/Business
The business is prepared for ROYAL ORCHID Nigeria Limited.

2. Promotion:
The strategy for the production is direct persuasive communication to
buyers and all users of goat meat.

3. Management:
The business is managed by the owner and some employees.

4. Principal Product:
Goat meat (Fattened Goats)

5. Total Project Cost:

The total cost of the project cost is Five Million Three Hundred And
Forty Four Thousand (N5,344,000.00) Naira.

6. Financial Plan:
i. Equity: N 1,000,000:00
ii. Loan: N 5,344,000:00
iii. Total N 5,344,000:00

7. Expected Result N:

PRODUCTION PERIOD 1st Quarter 2ND Quarter 3RD Quarter 4TH Quarter
NO. OF MALE GOAT 200xN10,00 400 x 400xN10,00 400 x
0 N10,000 0 N10,000
(N2,000,00 N4,000.00 N4,000.00 N4,000.00
0)
Return on Total 200 x 400 x 20,000 400x 20,000 400 x 20,000
20000
Cumulative Balance 4, 000.000 8,000.000 8,000.000 8,000.000

SECTION TWO

MARKET PROFILE

1. NAME OF THE BUSINESS:

ROYAL ORCHID NIGERIA LIMITED

2. ADMINISTRATION STRUCTURE:

General Manager, Farm Manager and Non-Skilled Workers

ORGANOGRAM

General Manager

Farm Manager

Non-Skilled Workers

3. BUSINESS LOCATION:
 Farm:
ROYAL ORCHID Nigeria Limited,
64km Jos/Tudun-Wada Road, Kano
Tel: 08023608678, 08065157098
Office:
44A Kano State Housing Corporation Shopping Complex,
Zoo Road, Kano, Kano State.
Tel: 08065157098

4. THE BUSINESS OBJECTIVES:

The major objective of the business is to fatten goats for a period of

time. Goats will be kept under Semi-Intensive system for three (3) to
four (4) months, where they will be fatten until they attain good
condition for disposal to the market.

 To make the goat fattening project economically viable.

 To generate herds of cross breed goats.

 To provide modern research and developmental facilities.

 To make the goat project profitable by introducing effective

management practices.

 To harness the special skills of the staff related to veterinary science,

management and social sciences for the development of the farm on
a sustainable basis.
 To promote an ultra-modern state of art abattoir meat and meat
product production centre of international standards for domestic
consumption and for international export.

 To develop a model goat enterprise project that will attract more

investors in goat breeding and fattening to fulfill the large domestic
and international demand for goat meat.

 To contribute towards the process of diversifications of economic

activities that is aligned with government policies which will create job
opportunities to our teaming youth and woman in promoting or
elevating their standard of living.
 SECTION THREE

MARKETING PLAN

1. THE PRODUCT:

Fattened Goats (Meat)

2. LOCATION:

i. Farm:
ROYAL ORCHID Nigeria Limited,
64km Jos/Tudun-Wada Road,
Kano.

ii. Office:
No. 44A Kano State Housing Corporation Shopping Complex,
Zoo Road,
Kano

3. SALES OF THE PRODUCT

The business will sell its product to the entire populace of Kano and Nigeria
who require meat for ceremonies and festivals. We will also sale to
wholesalers, retailers and for family consumption as demanded.

4. MARKET FOR THE PRODUCT:

There is a market for the product because there of the high demand for
meat, protein deficiency in Nigeria is on the increase, hence the need to
boost its source in order to meet the demand.
5. SELLING PRICE:

There is no fixed selling price per head because they differ in size
and weight. But on the average each fatten goat will be sale for a
minimum of Twenty Thousand (N20,000:00) Naira.

6. PROMOTION MEASURES:

For customers buying twenty (20) goats and above within Kano and
Jigawa States will be delivered to the destination of the buyer, while
for long distance destinations we intend to deliver to the nearest
garage to the customers destination.

7. MARKETING STRATEGY:

The used of media (Radio, Television and Newspapers) as well as

Internet services, develop a web page that will give details of the
product and a medium for transaction over the net will be provided,
this will include Face book, Twitter and other means through the
internet services.

We will contact Major hoteliers, Restaurants, and supermarkets of our

services and promotions through our fliers and visitations.
 SECTION FOUR

PRODUCTION PLAN

1. PRODUCTION PROCESS:

Goats are bought and fed with concentrate feed as well as roughages
(grasses). The Semi-Intensive system will be used till they attain required
size. The goats will be tag and numbered for easy identification. The goats
are fattened by putting them on a special diet of high concentrates and low
roughage with restricted movement.

2. BUILDING AND MACHINERY NEEDED AND THEIR COST

S/N ITEMS COST

1. Goat building/shed N500,000.00
2. Farm office N50,000.00
3. Equipment store N50,000.00
4. Well N20,000.00
5. Wheel barrow (3) N5,000.00
6. Rakes (5) N3,000.00
TOTAL N628,000.00

3. MAINTENANCE:

- Maintenance is done by keeping metallic items away from rain.

- By painting or repainting of metallic items to prevent them from

rusting.

- Applying chemicals such as solignum to wooden items to prevent the

activities of termites.

- Proper sanitation of the environment.

 SECTION FIVE

ENTREPRENEURSHIP MANAGEMENT

1. How the business will be organized?

For the best implementation and execution of the project to ensure proper
utilization of manpower, the organization has the required competent men
who will manage its project operations this comprises of the General
Manager, Farm Manager, and other non-skill workers.

The organizational chart is shown below:

General Manager

Farm Manager
Non-Skilled Workers

The business organization will delegate officers to qualified personnel and

higher officials to monitor and make sure that projects/activities are run and
executed effectively. Adequate number of knowledgeable work-men should
be made available.

2. HOW THE BUSINESS WILL BE MANAGED

The business will acquire good breeds of goats from research institutions
or a good breeder to ensure good result. Good breed of goats ensure good
result.

The goats that will be fattened and will be fed on concentrates feed as well
as roughages (grasses) which will be produced in large quantities. The
goat should be reared under intensive system of rearing.
3. PRE-OPERATION EXPENSES:

i. Shed - 500,000:00

ii. Feeders - 150,000:00

iii. Drinkers - 150,000:00

v. Record Book - 30,000:00

vi. Bucket - 10,000:00

vii. Wheel Barrow - 5,000:00

viii. Rake and Shovel - 3,000:00

ix. Transportation fueling expenses - 5,000:00

TOTAL = 826,000:00

6. RAW MATERIALS REQUIRED AND THEIR COST:

S/N ITEMS/YEAR COSTS (N)

1. Hay 300,000.00
2. Legumes 300,000.00
3. Roughages 250,000.00
4. Salt Licks
5. Medication
6. Bran (Dusa) 500,000.00
7. Bean orphan 150,000.00
8. Concentrate feed 200,000.00
TOTAL 1,700,000
7. SOURCES AND AVAILABILITY OF RAW MATERIALS

The source of raw materials for feed is the immediate locality and
they are available throughout the year since these are gotten from the
residue of farming activities. Grass and legumes are stored as hay
and other materials such as straw and roughages and silage from our
locality. Feed is available throughout the year, more especially during
the rain and storage ones are during the dry seasons.

8. DIRECT AND INDIRECT LABOUR NEEDED AND THEIR SKILLS

i. Direct labor 3 men

ii. Indirect labor 4 men

The direct labor (men) should have building and carpentry skills so as
to carry out the farm building and structures. Three out of the laborers
should have goat rearing experience so as to feed the animals well
and to be able to sense when animals need certain attention.

9. COST OF LABOUR

Laborers are employed and salaries pay on monthly basis.

10. AVAILABILITY/UNAVAILABILITY OF WORKERS THROUGHOUT

THE YEAR:

Workers are available throughout the year that is why the business is
going on smoothly.
 11. MOTIVATION OF WORKERS:

Good motivational promotions will be giving to the staff, these will

include:

 Health care services for the staff under the NHIS scheme
 Product discount to staff members defending on their positions
 Good and enhance welfare services


STOCK:

In the early stage goats are best purchased from market and/or research
institutions for the take up of the business.

S/N ITEMS COST N LOAN N EQUITY N OTHERS N

1. FIXED ASSETS
1.1 Land/Building - 500,000:00
1.2 Building - -
1.3 Vehicle 750,000:00
1.4 Farm office & 50,000:00 50,000:00
equipment others
2. Pre-operational 826,000:00 826,000:00
expenses
3. Working capital 420,000:00 420,000:00
TOTAL 2,546,000:00
 SECTION SIX

FINANCIAL PLAN
PROVIDE INFORMATION ON YOUR SOURCE AND DISBURSEMENT FUND

2.1 Capital requirement (project cost) (Naira):

The total capital requirement for LANYO FARMS NIGERIA LIMITED IS

(N )
The table below shows the financial plan.

S/N INVESTMENT ITEM AMOUNT (N LOAN)

1. Fixed Asset
1.1 Goat Shed/Building
1.2 Land 628,000.00
1.3 Well
1.4 Equipment storage building
1.5 Vehicle 750,000.00
Sub-Total 1,378,000.00
2. PRE-OPERATIONAL EXPENSES
2.1 Farm office and other requirements like 826,000.00
furniture, electronics etc.
2.2 Feeders and Drinkers
3. Working Capital 420,000.00
3.1 Feed 1,700,000.00
3.2 Labour 840,000.00
3.3 Drugs 120,000.00
3.4 Supplement 60,000.00
SUB-TOTAL 3,140,000.00
GRAND-TOTAL 5,344,000.00