Professional Documents
Culture Documents
Tourism
8th UNWTO Asia/Pacific Executive Training
Program on Tourism Policy and Strategy Bali
28 April to 1 May 2014
The Philippines In Brief
MICE Information
• Air accessibility
The main gateway to the Philippines is the Ninoy Aquino International
Airport in Manila, covering around 80% of total available air seats.
• Hotels
Projected Supply of Accommodation Units by Region - 2016
Region Existing In the Total Planned Total
2012 Pipeline Expansion to
2016
Northern Philippines 71,803 8,215 80,018 3,311 83,329
Central Philippines 61,978 5,129 67,107 5,146 72,253
Southern Philippines 28,622 1,686 30,308 2,061 32,369
Total 162,403 15,030 177,433 10,518 187,951
Source: DOT Accommodation Survey Sept. 2012 + Pipeline Projects + Original NTDP Projections.
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Manila)
MICE Information
• MICE venues (Cebu)
MICE Information
• MICE venues (Davao)
MICE Information
• MICE venues (Laoag, Ilocos Norte)
MICE Information
• Post convention tour options (sightseeing)
8 Major MICE Destinations
• Manila and its environs
• Cebu
• Davao
• Bohol
• Boracay
• Palawan
1994 - 1996
In 1995, the Asian Association of Convention and Visitor Bureaus (AACVB) started its
“Convene in Asia” campaign, focusing the attention of the world on Asia.
In 1996, PCB was reorganized into the Philippine Convention and Visitors Corporation
(PCVC).
Unfortunately, MMM was not sustained in view of the new priorities of the DOT.
2004 - 2009
M.I.C.E. continued to be a non-priority of the DOT and the PCVC was directed to do
general tourism programs and handle/ implement special events.
In 2009, through Republic Act 9593, PCVC was reorganized into the Tourism
Promotions Board.
M.I.C.E. IN THE PHILIPPINES
2011 – present – With the new administration’s pronouncement that M.I.C.E. will be
one of the priority programs of DOT, TPB renewed its efforts to market the Philippines
as a M.I.C.E. destination
Unique local culture blending the East and the West, with colorful festivals,
architecture and culinary traditions
Why is the Philippines ideal for MICE?
Nature Health,Wellness,
Tourism and Retirement
Tourism
Cultural
Tourism Cruise and Nautical
Tourism
Sun and Beach
Tourism Diving & Marine
Sports Tourism
Leisure and
Entertainment Education Tourism
Tourism
Philippine MICE Industry – Key Bodies
National
Department of Tourism
Government
Attached Agencies
Agency
MICE and Business Development Unit
Tourism Promotions Unit
Corporate Affairs Unit
KAREM MIRANDA
EXECUTIVE ASSISTANT / SENIOR PROJECT OFFICER
TOURISM PROMOTIONS BOARD
PHILIPPINES
mcremiranda@morefunph.com