Co2 - Service marketing

Service design &

innovation
Submitted to - Arul Jyothi Ma’am

Submitted by -
Rohit Kumar (221159)
Neha Kumari (221090)
Devin Shah (221134)
Ayush Raj (221131)
Abhisekh Das (221122)
 ID Fresh Foods:
Redefining Freshness in
the Market
•ID Fresh Food is a leading Indian food processing company that manufactures
and distributes a range of fresh foods, including idli/dosa batter, parotas,
chapatis, curd, and paneer. The company was founded in 2005 by five cousins,
and has since grown to become one of the largest food processing companies
in India.
•ID Foods is known for its commitment to quality and freshness. The company
uses only the finest ingredients, and its products are prepared in state-of-the-art
facilities that adhere to the highest standards of hygiene and safety. ID Foods
products are also free of preservatives, chemicals, and artificial flavors.
What Sets ID Fresh Foods Apart?
Farm-to-Table
Quality
With a network of
sustainable farming
practices and
comprehensive quality
checks, ID Fresh Foods
ensures every ingredient is
fresh and nutritious.
Pioneering Authentic Taste
Innovation
ID Fresh Foods stays true
By leveraging advanced to artisanal traditions,
food technology and crafting products that boast
continuous research, ID authentic flavors and are
Fresh Foods introduces loved by millions of
innovative products that consumers worldwide.
cater to diverse consumer
needs.
 ID Fresh Foods Service Design
Framework

•Research and Analysis

• Understand the target market, customer preferences, and their needs.
• Analyze the competitive landscape in the food industry.
• Gather data on customer feedback and complaints.
•Define Service Objectives
• Clearly define the goals and objectives of ID Foods' services.
• Establish key performance indicators (KPIs) to measure success.
•Customer Personas
• Create detailed customer personas to represent different customer segments.
• Understand their preferences, pain points, and behaviors.
•Service Blueprint
• Map the entire service process, including touchpoints and interactions.
• Identify potential gaps and areas for improvement.
•Service Offerings
• Define the range of food products and services offered by ID Foods.
• Ensure the menu caters to various dietary preferences and includes options for special dietary needs.
•Customer Journey Mapping
• Chart the customer's journey from the moment they discover ID Foods to post-purchase experience.
• Identify critical touchpoints and emotions at each stage.
ID Fresh Foods Service Process

1 Innovation & Ideation

Continuous exploration and

Quality Sourcing
Stringent sourcing standards guarantee
the procurement of fresh ingredients
for consistent product excellence.
brainstorming drive the creation of
2 unique and convenient food solutions.
3 Precision Manufacturing

State-of-the-art facilities and stringent

quality control processes ensure the
Efficient Distribution 4 production of hygienic and safe food
products.
An extensive supply chain network
enables the timely delivery of ID Fresh
Foods products to retail stores and
customers.
ID Fresh Foods: Future Emerging
Frontiers
1 Expanding Global Footprint

With a focus on international markets, ID Fresh Foods aims to bring its wholesome and
authentic products to new horizons.

2 Diversification into New Categories

Building on its success, ID Fresh Foods is actively exploring new product categories to cater
to evolving consumer tastes and preferences.

3 Sustainable Practices

Commitment to sustainable sourcing, responsible packaging, and reducing carbon footprint

drives ID Fresh Foods' future initiatives.
ID Fresh Foods: Future Emerging
Frontiers (Continued)

1 Digital Transformation

Embracing technology for enhanced customer experiences, ID Fresh Foods envisions

seamless online ordering and personalized offerings.

2 Cutting-Edge R&D

Investing in research and development ensures continuous improvement and innovation in the
food industry.
Conclusion: Freshness Redefined
In conclusion, ID Fresh Foods is a remarkable company that has consistently demonstrated
innovation, quality, and a commitment to providing fresh and healthy food products. From its
humble beginnings in a small kitchen to becoming a global brand, ID Fresh Foods has
exemplified the entrepreneurial spirit and dedication to excellence.
We have learned that their unique business model, which combines traditional recipes with
modern technology and stringent quality control, has allowed them to maintain the highest
standards in their products. This approach not only ensures that their customers receive
nutritious and authentic food but also helps reduce food wastage and environmental impact.