Elegance

Bistro
Savor the Fusion: Assamese Elegance Meets
Continental Excellence.
 Introduction

Table
Situation analysis

Of contents Competitor analysis

Target market analysis

Promotion objectives
Promotion Mix Elements

Budget Allocation

Conclusion
 Swot analysis
Strengths: Unique cuisine, elegant ambiance
Weaknesses: High operating costs, limited

About parking

Us Opportunities: Growing local foodie culture

Threats: Intense competition

Competitor
Elegance Bistro is located in the
analysis
heart of Guwahati, offers a
Identifying key competitors and
Presentations are their strengths
sophisticated dinning and weaknesses.
communication

experience. Our promotion mix

strategy will outline the steps
to market the establishment Target market Hae-won Jeon
effectively analysis Presentations are
communication
Upscale individuals and couples seeking a high-
end dining experience.
Promotion
Objectives
Enhance Brand Establishing a distinct Brand Identity

awareness Multi channel advertising for publicity

Partnerships for extended Reach

Attracting the Targeted marketing for upscale

Upscale clientele demographics
Promotion
Objectives
Achieve 15% Pricing strategies and up-selling

increase in Cross Promotions and collaborations

revenue Data driven decision making

Foster customer Exceptional service

engagement Community engagement

Online reputation management
 Promotion mix
Elements
Advertising
· Print Media : Ads in upscale lifestyle magazines ,
collaborations with food critics
· Digital advertising: Google ads , Ads on reputable food
websites
· Social Media advertising: ads on Instagram & Facebook

·Outdoor advertising: Billboards in high traffic areas

 Promotion mix
Elements
Sales promotion
· Special promotions & events : weekly wine pairing
dinners with limited seating to create exclusivity

· Loyalty Programs: Vip memberships offering benifits such

as priority reservations

· Discount and offers: Early bird specials , anniversary

discounts , milestone celebrations
 Public Relations
· Media relations : Press releases for major events, menu
changes or awards
·Community engagement: participation in local festivals
· Influencer Partnerships: Partnering with local food and
lifestyle influencers
Personal Selling
· Staff training: Comprehensive training programs for
staff to enhance customer service skills and encourage
up-selling through effective communication
· Customer service approach: Emphasizing a personalized and
attentive approach to each guest, soliciting feedback and
addressing concerns to enhance satisfaction
Direct marketing
· E-mail marketing: regualar newsletters with updates on
new menu items , upcoming events and exclusive offers

·Text message marketing: Seasonal catalogues showing the

restaurants offerings

Online presence
·Website development: user friendly website with an
appealing interface , online reservation system with real
time availability
 Online presence

Budget 15%
Advertising
30%

allocation
Direct Marketing
10%

Personal selling
20% Sales promotion
15%

Conclusion In short, Elegance Bistro's promotion mix

targets brand enhancement, attracting a
sophisticated clientele for a 15% revenue
boost. The strategy, spanning diverse
channels, prioritizes adaptability for success in
the competitive fine dining market.