BOO A

K BIT
Elegance
In Every Bite
 GROUP
MEMBER
S
Ali Farooq

Qurat-ul-ain

Abdul Mueed

Abdul Rehman
“Advertising is not a science. It's persuasion.
And persuasion is an art.”

~ Donald Draper
Milestone 1: Market Research
Brand Name
"BookABite" - reflecting convenience and luxury in dining.

Marketing Mix

Product: BookABite, a luxury mobile app for dining

reservations and food delivery.

Price: Premium pricing strategy for high-end customers.

PLACE: Digital distribution through app stores

targeting urban, upscale areas.

Promotion: Online marketing, influencer partnerships,

and exclusive launch events.
 Analysis And Development
SWOT Analysis Prototype Development Product Development

Strengths: Innovative features, high-end • Create visual content showcasing the Designing: User-centric design focusing
market focus. app’s interface and luxury dining on ease and luxury.
options.
Weaknesses: High competition, market Launch: Exclusive events, targeted
entry challenges. • Develop a final, user-friendly, and marketing campaigns.
visually appealing prototype.
Opportunities: Growing digitalization, Market Share: Loyalty programs,
untapped continuous innovation.
luxury market.
 • Analyze competitors in the high-end dining app market.

Competitive • Differentiate BookABite through exclusive features,

luxury dining options, and superior user experience.

Strategy • Focus on partnerships with upscale restaurants.

• Digitalization's impact: Leverage the growing trend

of digital dining reservations and food delivery services. Macro
• Economic factors: Targeting consumers with
higher disposable income. Environment Scan
 Sampling, Challenges And Launch
Product Sampling Market Entry Challenges Product
and Reviews Launch Plan

• Offer a beta version to selected users
for feedback.
• Collect and analyze reviews for
improvements..
• High competition in the app market.
• Establishing partnerships with
upscale restaurants.
• Targeted launch event for
high-end customers.
• Influencer marketing and exclusive
offers.
Milestone 2: Marketing Plan
Brands MANTRA
"Luxury Dining at Your Fingertips."

Segmentation, Targeting, Positioning

SEGMENT: Affluent individuals seeking luxury dining experiences.

TARGET: High-income urban professionals.

Position: A premium app offering an unparalleled dining experience.

POP and POD

POP: User-friendly reservation system.

POD: Exclusive access to high-end restaurants, luxury dining experiences.

 Levels, Strategies and Product Mix
PRODUCT LEVELS
core: Convenient dining reservations.
actual: Luxury app interface, features
like reviews and table availability.
augmented: Customer service, exclusive
dining events.
Differentiation Strategies
• Exclusive restaurant partnerships.
• Superior user experience and
interface design.
Product Mix
LENGTH AND WIDTH:
Various restaurant options, reservation
features.
DEPTH: Different categories
of dining experiences.
Consistency: Unified luxury dining
theme across the app.
Pricing, Channels And Promotion
Mix
Pricing Strategy Distribution Channels PROMOTION MIX
Premium pricing for exclusive features Online through app stores. Online advertising, social media marketing,
and services. Partnerships with high-end restaurants for influencer partnerships.
promotion. Exclusive launch events, press releases.
Online Marketing
• SEO, targeted social media ads, email marketing
campaigns.
Strategies

• Refine the final prototype based on feedback and Prototype

market research.
Development
Milestone 3: Presentation and Launch
Display and Presentation

Showcase the final prototype and promotional materials.

Present applied marketing strategies and research findings.

THAT’S ALL FOLKS !