Product

Life
Cycle
Sanjay Panicker
12 E
 Introduction
The term product life cycle refers to the length of time from
when a product is introduced to consumers into the market
until it's removed from the shelves. This concept is used by
management and by marketing professionals as a factor in
deciding when it is appropriate to increase advertising,
reduce prices, expand to new markets, or redesign
packaging. The process of strategizing ways to
continuously support and maintain a product is called
product life cycle management.

02/12
 Intro (Oculus Quest VR)

Product Price Place Promotion

Immersive VR gaming Competitive pricing Online stores and Focus on tech

experience, wireless to attract early select retail outlets enthusiasts and gamers,
design, affordable adopters. highlight unique
price.. . features and
experiences.
 Growth (Airbnb)

Product Price Place Promotion

Diverse Competitive rates,

Global online User reviews, social
accommodations and dynamic pricing platform accessible media engagement,
unique travel based on demand through website targeted advertising, and
experiences and supply.. and mobile app. local experiences.
worldwide.
 Maturity (Tide)

Product Price Place Promotion

Various detergents for Widespread Brand recognition,

Competitive pricing,
different needs, availability in cleaning effectiveness,
value packs, and
trusted brand, proven grocery stores, stain removal, and
promotional offers. family-friendly image.
performance. supermarkets, and
online retailers.
 Decline (Landlines)

Product Price Place Promotion

Basic voice Low-cost options, Limited availability Focus on reliability and

communication, bundled with internet in select electronics affordability, often
limited features, and TV services. stores and online targeted towards older
declining demand. retailers. demographics.
Thank you