Jump Up

Social Media Strategy

Done by: Zainab Al-Touq
Zeynep.touq@gmail.com
 Platforms To Use

As a service company, customer trust in us will always be one

of our top priorities, and therefore applications that are
predominantly visionary will be beneficial. Among the
applications that we will work on are Instagram, Snapchat,
Twitter and Facebook
 Brand Design

The Identity The Look

Jump up is the Biggest trampoline The brand's shape is dominated by
indoor park in Bahrain. Operated the yellow and purple colors,
and owned by a family. The origin which tied with joy, energy and
of the name comes from the verb fantasy.
to jump, which indicates The logo is distinguished by the
enthusiasm, movement and play. curvature of the line and its
direction to the top, indicating
jumping and movement.

The Tone
The tone of communication with customers will be serious, there will be
friendliness, respect, and enthusiasm towards the content provided.
Content needed Based on Competitive Analysis

The Playground is an example of our competitors. When we will did a competitive analysis
we can improve our services and products and make the right decisions.

We will be able to set a pricing strategy and communicate better with customers.

We can also set offers and discounts on products offered by the competitor.
 Campaigns

Number Type

We’ll set 1 campaign each It will be Consideration campaign

platform. on Instagram. And brand awareness
So 4 campaigns semiannually on Snapchat, Twitter and
Facebook.
Age Range
Audience Summary

Languages
Bahrain People

77% 23% Non-Musilm The Range of

Muslims Income

30$-10,000$

67% Men 33% Women

 Affect The Growth
When we start the promotional campaign, we will be interested in brand awareness and inform the
audience about our products and services, especially at the beginning of the first 3 months. We will gain
the audience trust and to gain them as potential customers and even new customers. And the last 3
months, we will be more interested in reaching the largest number of customers, earning their loyalty
through promotions and gifts

Till march the growth may will

reach the half, But with the end of
the campaign. The growth will
reach the max
Social Media Plan Tools

I will use a number of tools that will help us organize the social
media plan, and they are Hootsuite, Hubspot and Trello
Thank You