Wander

Shop
Scout – Shop – Share

(Group 9)
Problem
Shopping at local markets is a common attraction for
tourists. The language barrier and lack of knowledge
of the specialty items sours the customer experience.
Local culture and art is often unexplored and
unappreciated.

10 M 14% 800 M

Street Urban Average

vendors in informal daily
India employment turnover
Solution
● AR-based travel buddy to guide you for
across the city
● The travel buddy not only guides the user
about the city but also show the offers
offered by local markets to promote city’s
culture
● This will also act as a platform of
promotion for local shopkeepers &
promote city’s culture under the belt
 Mission
To bring more visibility to Indian artworks
and vendors that are generally ignored
owing to lack of information availability
and improve the overall experience of Vision
tourists as well. We aim to create a
conducive environment for artists and
vendors to promote their work and build To encourage artisans of India to
stronger reputation in the market while follow their passion and bring in
also adding to their topline more inclusivity for unpopular
and un-recognized works of art
 Value Proposition

Technology Leverage Fostering Local Businesses Enhanced Travel Experience

The usage of an interactive app
and involvement of VR will
make it more futuristic and
dynamic. Also, ease of having
an app in the phone will make it
effortless to use.
The availability of local business
information will increase their
visibility because prospective
clients can check their information
and the likelihood of skipping a
visit will decrease.
Finding a location that interests
them will be simple for a
traveler who wants to buy
unique things. Additionally, it will
spare them the time of visiting
every store.
 Industry Value Chain

Visibility Sales Opportunities

B2B

Street Vendors Mobile App

B2C
Speciality Products Tourists

KEY
PARTNERS
• App developers: Developing
the app and bringing new
updates regularly
• Travel Agents & Bloggers:
Creating more awareness
about the product among shop
owners and tourists
• Payment Gateway vendors:
In-app payments for easier
tracking
COST STRUCTURE
• App development cost
• Server and security maintenance costs
• Onboarding and research cost
Business Model Canvas
KEY
ACTIVITES
• Onboarding shop owners and
tourists
• Promotional activities
• App maintenance
• Providing customer support in
case of queries
KEY
RESOURCES
• App developers
• Customer support agents
• Onboarding Team
• Data and Analyticslytics
VALUE
PROPOSITION
Technology Leverage: The
usage of an interactive app
and involvement of VR will
make it more futuristic and
dynamic.
Fostering Local Businesses:
Increasing their visibility of
small shops because
prospective clients can check
their information
Enhanced Travel Experience:
Finding a location that interests
them will be simple for a
traveler who wants to buy
unique things.
REVENUE STREAM
• B2B: Commission received from payments done using the app at any store
CUSTOMER
RELATIONS
• Serving as an exploratory
platform for tourists
• Offering multilingual support
for local artisans
• Community building for a
particular market that will
strengthen the application
CHANNELS
• Mobile app-based selling
• Travel Agencies
CUSTOMER
SEGMENTS
•Tourists: Enthusiastic travelers
who would like to explore local
and buy aesthetic material
• Shop Owners: The shop
owners who want more visibility
will join us
Total Addressable Market

10 M 30% INR 365

80

Street Vendors in Daily Avg. Days

vendors in x tourist x Revenue per x per
India spots Vendor year

INR 87.6 Billion

 Target Customers

Tourists Shop Owners

Enthusiastic travellers Those who want more

who would like to explore visibility, increased
local markets and revenue and want to
purchase aesthetic stuff promote local artisans
Mockups explaining customer journey
Shop where you are – Customer Journey
Explore all markets – Customer Journey
 Competitors & Barriers to Entry

White space exists in the

market

International Competition Domestic Competition Potential Entrants

Brand differentiation & Proprietary digital &

Product High cost
customer loyalties product technology,
Differentiation Disadvantage
stemming from being the favourable relations with
first entrant in the vendors and the
domestic market will act experience curve will act
as barriers to entrants as barriers
 Competitive Advantages & Challenges
Advantage Challenges
FIRST MOVER IN DOMESTIC MARKETS UNSTRUCTURED DOMESTIC MARKET

DIFFICULT TO ENSURE UNDER THE

VERRNACULAR OFFERINGS FOR EASY
TABLE DEALS
COMMYNICATION
FREQUENT UPDATIONS IN MARKET
MAP & SPECIFIC PRODUCT
GAMIFICATION USING AR
OFFERINGS. UPATING SAME IN AR
WILL TAKE TIME
TAP ADERTISEMENT BUDGETS OF
SHOPS USER ADOPTION OF TECHNOLOGY

SCOPE OF EXPANSION ACROSS ENSURING PROMISED QUALITY

DEVELOPED MARKETS
 Business Model

Wander Shop - Commissions at later stages

- Access to location data
- Commissions at later stages
- Ad revenue The customers will be able to
access the app for free. Their
location will be collected in order
to find best destinations to shop.
We shall earn revenue through
Ads. Commissions can be
introduced at later stages.
- Ease of access
- Promotion Platform
- Better deals
- Credibility
- Easy payments
- Increased footfall
- No Language barrier
- Can get ratings for shop

For business owners (street

shop keepers), initially the app
will be free. However, depending
on the traction generated,
commissions shall be introduced
at later stages.
 Teams in the organization
This team shall be responsible for
reaching out to shopkeepers in street
markets and onboarding them to the
app. Also responsible for marketing the
product through various platforms in order
to reach the target customers
Sales & Marketing
Responsible for managing the overall
development of the application and
making improvements with time. Since AR
technology is evolving every day,
developers shall be required to work on
constant improvement and precision of
the technology
Development
Various functions like accounting &
finance, hiring & payroll, administrative
work etc. Can be handled by this team in
the initial stages. In later stages, we can
divide this team into function-specific
teams such as Finance, Human
Resources, Operations etc.
General Functions
Since the business is completely
application dependent, 24*7 customer
support is required in order to provide
quick resolution to any issues that may
arise e.g. during payments, AR scanner
may not work properly etc.
Customer Support
 Key Partners

SHOPPERS AR PLATFORM SHOP OWNERS

2-SIDED MARKETS
NETWORK EFFECT: For the success of the two sided market and network effect to happen we need to partner with
appropriate shops & shopkeepers

Partners that make it possible for the app to do whatever it is doing. Key Partners include
IN-APP PARTNERS - Payment Gateway Partners
- Vernacular Support APIs

Partners that make it possible for the app to run on ground (on-ground modelling). Key
ON-GROUND PARTNERS
Partners include
- Collaborations for AR version creation of markets
- Collaborations regarding on-ground modelling of advertisements
 First Milestone: 1-6 Months

App development Partner Onboarding Digital Presence

• Interactive app development using
optimized codes to support AR with
fast response
• Database to handle heavy user
base
• Admin side app for content
management
• Initial outreach will be made to
small business owners of one
market of a city
• Field sales & marketing team
will enable onboarding
• The website building will start
simultaneously, and initial
informative version will be ready
in first month
• Social Media pages will be
operated with basic company
information

Business Status
At this point, the main focus will be on CapEx for building app and website and OpEx for onboarding
partners and managing social media pages. We can onboard 1 PM and 2 developers for the same.
The size of marketing and sales team would be 4 and one person for managing digital – in admin
team (website and social media) should suffice. Therefore, the initial funding requirement would be
around INR 1 Cr.
 Second Milestone: 7-12 Months

App development and Onboarding & quality Generating Awareness

beta rollout
• App development is bound to
continue in this phase due to high
feature and optimization
requirement
• The basic version with limited verison
can be rolled out in beta version
• New team for field work in
different areas will be required
which can comprise of few
interns
• The quality inspections will
proceed & can be outsourced
• As the app will be available, the
social media pages and app will
post tutorials on usage
• Social media will feature the
specialized products onboarded
as must-try stuff

Business Status
Now as the app is developed, based on user experience with beta version, the analysis of upcoming
features can be done. User testimonials can be collected and added to marketing collaterals. Finding
a genuine quality testing site that fits in budget can be a challenge for which experienced investors’
network might come in handy.
 Third Milestone: 13-18 Months

Final Rollout Partner Expansion Marketing

• Both the mainstream and admin
app would be launched with all set
of features
• The developers would maintain
records of receipt of complaints
and server load management
• Onboarding team would
expand to members from
different cities across country
• Self-onboarding would also be
made available for interested
businesses
• Contacting travel bloggers and
influencers would be the prime
task
• Providing coupons and vouchers
for paying using app would be
enabled for acquisition

Business Status
As the rollout is completed, now major expenses will occur in marketing. Thus, another round of
funding can be raised to ensure marketing plans get executed. Sales team might also be required on
contractual basis to handle poor-performing markets.
 Revenue Structure
Customers Served Partners Onboarded No. Of Transactions No. Of offers Availed

YEAR 1 50K 1200 10lacs 50K

YEAR 5 6.2lacs 15K 80lacs 5lacs

Order Value (Crores) Service Income (Crores )

60 6 4.86
48.6
50 5
37.4 3.74
40 4
30 22.2 3 2.2
20 11.1 2 1.1
10 4 1 0.4
0 0
Year 1 Year 2 Year 3 Year 4 Year 5 Year 1 Year 2 Year 3 Year 4 Year 5
 Cost Structure
Platform Cost Fixed Expenses Discounts & Offers Marketing cost

YEAR 1 55% 28% 6% 11%

YEAR 5 58% 30% 4% 8%

Cost (Crores)
7
5.8
6 4.86
5
4 3.24
3
1.8
2 0.9
1
0
Year 1 Year 2 Year 3 Year 4 Year 5
 Key Challenges

Funding 02
Due to complex Quality
and sophisticated
Product Quality as
technologies
per the category
mentioned
Partners

Convincing and
get them
01 onboarded
03
Future Scope

● Expansion from markets to city tourism

● Real-time market updates of the market regarding congested areas

● Friend group tracking inside the market

● Immersive gamification of the market & advertisement combination

 Our Team

Drishti Roy Aastha Talwar Charupreet Kaur Ishika Goyal Daizy Mehta
0093/58 0106/58 0156/58 0418/58 0444/58
Thank You