M arketing plan for

vending machine
business

Submitted
by:
“we serve it because you deserve it”
 Introduction
Vending machines are relatively new concepts in
Nepal, and their history in the country is not long as
other part of the world. As people are not used to with
the concept of vending machine in Nepal marketing is
the key for the success of it. Vending machine can
provide varieties of food, beverages and chocolates at
its initial phase.
 Mission
“To provide convenient
and accessible vending
solution to people
across Nepal offering
high quality products
and services

Vision Objectives
“To become leading
vending machine Customer convenience Technological Sustainable practices
operator in Nepal , Innovation
known for innovation
customer satisfaction Financial Viability Brand Recognition Expansion and Growth
and contributing
positively to local
economy”
 Market insights
Key market driver
The willingness to adopt innovative product
among the global population act as driving
factor for market growth
UP

Key market restraint

The product being considered as costly
investment in underdeveloped and developing
countries act as retraining factor for market
O W N growth
D
 SWOT Analysis
Strength Weakness
• Convenience • Maintenance Challenges
• Low operating cost Weakness • Limited personal interaction
• Technological advancement
• Scalability
• Not time bound

SWOT
Strength Threat
Analysis

Opportunity Threat
• Untapped Location • Competition
• Cashless Payment Opportunity • Vandalism and theft
• Partnership • Technological risk
• Regulatory issues
Competitors

Traditional Retail Stores

Retail outlets offering similar products but with
advantage of human interaction

Footpath Vendors
Local footpath offering similar products and are not
also time bound in context of Nepal
 Target
Market
 Office workers
 Students
 Late night crowds
 Tourists
 Gym and Fitness
personnel
 Commute Passengers
 Segmentation
Demographic Applications Tech Savviness’ Location Product Time

• Age: 18-40 • School/Colleges • Cash • Urban • Snacks • Day costumers

• Gender: Male/Female • Corporate house • Cashless • Semi urban • Chocolate • Night costumers
• Income Level: • Shopping complex • Beverages
Medium to high • Gym
income level • Hospitals
• Occupation: Students • Petrol Stations
and working • Airports
Professionals
 Persona
Name: Richa Chudal
Age: 30
Occupation : Office professional
Richa works in a corporate environment and is often in
need of quick beverages and snacks. She values the
convenience of vending machines as it is easily
accessible and provides wide variety of options. She
also appreciates about the cashless payments through
esewa and other e wallet which help her not to worry
about exact change and is fast as well.
 Anti Persona
Name: Laxman Sitoula
Age:52
Occupation: Retired
Laxman is retired and loves personal interaction and
shopping experiences. He prefers traditional stores
where he can walk in, explore products, and interact
with shopkeeper that makes him feel nostalgic. He feels
that vending machines are very impersonal and lacks
human touch while buying. He likes to go around to
different shops browse through products, chat with
shop keepers and take their recommendations. He also
believes that vending machine do not give same level of
options and quality that a store gives. He values the
ability to touch and examine products while buying
from a store and also believes that vending machines
are symbol of modernization and cause lack of
personal interaction between people.
 Positioning
“Delivering a wide range of
beverages and snacks at strategic
locations across Nepal, Treat box
offers convenience and satisfaction to
fulfill consumer’s cravings anywhere
anytime.”
 Marketing Mix

Product Price
Competitively priced vending machines in
Variety of snacks, beverages, possibly
Nepal, delivering value, quality, and
even local and traditional favorites, with
convenience for our valued customers, while
regularly updated inventory
ensuring a sustainable business.

Place Promotions
Exciting promotions and engaging marketing
Strategically placed in areas like, school,
campaigns, showcasing our diverse vending
corporate houses, complexes, tourist spot
machine offerings in Nepal, making snacking and
etc. also considering local preferences.
refreshments a delightful experience for all.
 BRAND
“we serve it because you deserve it”
ING
Branding is an art of creating a unique identity for a product, service, or company. It
involves crafting a distinct name, design, and message that sets it apart from
competitors.

• Why treat box?

 Will have the visual identity and curiosity
 Serves convenience
 Saves extra time and effort
 Visibility of choices
 More automated system
“we serve it because you deserve it” Branding
• Why this design and choices of color
 The idea is to make the brand simple yet memorable

• How is the branding going to be

 Purpose is to educate people about the machine
 Target space according to the product presence inside the vending machine
 Programs and event

Clear messaging and a memorable tagline can help establish a strong brand presence,
creating a positive and trustworthy experience for customers.
 Point of
Point of Parity
difference
• Product offering • Location
• Costumer • Goods Display
convenience • Overhead cost
• Opening hours
• Cash business
 Distribution Channel

Sell at
Buy Merchandise retail
in bulk price
From wholesalers through a
Manufacturer Wholesalers
Vending network
Machine
Operator
of vending
machines
 Budget
Particular
ProjectionYear 1 Year 2 Year 3
sales revenue 2000000 5000000 10000000
less: cost and expenses
Sales Material 1000000 2500000 4000000
Rent expenses 200000 1000000 2000000
Promotional expenses 300000 350000 500000
Utility Expenses 100000 300000 800000
Maintenance Expenses 100000 125000 125000

Administrative expenses 200000 300000 400000

Depreciation 100000 200000 300000
Transportation 250000 400000 500000
Communication

• Advertising
• Sales promotion
• Events and experience
• Word of mouth
• Personal selling
Promotion
• Advertising(television, online, outdoor)
• Influencer marketing
• Sponsorships and partnerships
• Social Media marketing
• Product placement in movies and TV shows.
• Public relation(press releases and media coverage)
• Print advertisement (Newspaper, magazines, Brochures, flyers).
THANK YOU
