Name - Mehul Kumar Johari

Batch - PGDM 5 – 1838

Contact - 7611818080
Email Id - mjohari1997@gmail.com
HISTORY
 Chairman of HUL is Sanjeev Mehta.
 Pureit company was formed in the Indian city of Chennai in 2005.
 It became national player in the industry by 2008.
 It’s tagline and claim is that its water is ‘as safe as boiled water’.
 World’s Largest Selling Water Purifier brand
 Its presence in over 9 countries
 Most innovative technologies like RO, UV, MF.
 Our Mission
Unilever’s mission is to add vitality to life. We meet everyday needs for
nutrition, hygiene and personal care with brands that help people feel good,
look good and get more out of life.

Our Vision
Our vision is to grow our business, while decoupling our environmental
footprint from our growth and increasing our positive social impact.
 
Purpose & Principles
Our mission is to add Vitality to life. We meet everyday needs for nutrition,
hygiene and personal care with brands that help people feel good, look good
and get more out of life.
 Reliance Digital
 Reliance Digital is a consumer electronics company in India. The first Reliance Digital Store
was opened on 24 April 2007 in Delhi.
 Reliance Digital is a consumer durables and information technology concept from Reliance
Retail. It is a subsidiary of Reliance Retail, which is a wholly owned subsidiary of Reliance
Industries.
 Currently there are around 8000 Reliance Digital & Reliance Digital Xpress Mini Stores in
around 600 cities in India.
 Strengths of reliance digital
• Stand alone store – It is nothing but more business based which is standard.
• Mall based store – It is nothing but publicity and demand is more. But offers are same
to all stores.
 Reliance digital covers Digital Xpress mini, Reliance ResQ, Istore, Reconnect, LYF.
DEPARTMENTS:- Home
Entertainment Appliances

Laptops Mobile
 Consumer experience model – Retail Industry.
Experience Dimension

Accountability

Accessibility

Reputation

Employee Empowerment
Consumer Repeat/Loyal
Flexible Experience customers

Personal Attention

Responsiveness

Functional Dimension
Service Delivery

Service Quality
The key parameters of consumer experience in a
digital store are as follows:

 Ambience

 Pre Purchase support

 Post Purchase support

 Product and Pricing

 Others Facility
 STRENGTH WEAKNESS
• Strong Brand Equity and Brand Awareness • Organization Culture
• Managing Regulations and Business Environment • Inventory Management
• Intellectual Property Rights • Implementation of Technology in Processes
• First Mover Advantage • Lack of critical talent
• Superior product and services quality

SWO
Opportunities T Threats
• Opportunities in Adjacent Markets • Culture of sticky prices in the industry
• Increase in Consumer Disposable Income • Growing Protectionism
• Lucrative Opportunities in International Markets • Government Regulations and Bureaucracy
• Changing Technology Landscape • Increasing bargaining power of buyers
• E-Commerce and Social Media Oriented Business • Threats of New Entrants
Models
Consumers Experience in the Technology Retail Context :
Overall 8 key broad parameters :
 
 Choice of Brands/Models
 Assortment of Products
 Freedom to touch and feel
 Promotions & Others
 Competitive prices
 Locational Convenience
 In store Ambience
 Pre Purchase Support
 Competitor
Information:-
Kent
Aquaguar
d
LG

AO Smith
Challenges faced by the
company?
 Brand awareness

 Family influence

 Demographic Factor

 Price

 Product availability