AGENDA

 Introduction
 Objectives
 Mission vision and values
 Products and services offered
 To whom they are responsible
 How do they get finance
 E-business
 Competitors and Mitigation
 SWOT analysis
 Suggestions
 Conclusion
 INTRODUCTION
• Amazon.com, known as Amazon is an American multinational
technology company focusing on e-commerce, cloud computing, online
advertising, digital streaming, and artificial intelligence. It is considered
to be one of the Big Five American technology companies, alongside
Alphabet (parent company of Google), Apple, Meta and Microsoft.
• Amazon was founded by Jeff Bezos from his garage in Bellevue,
Washington, on July 5, 1994. Initially an online marketplace for books, it
has expanded into a multitude of product categories, a strategy that
has earned it the moniker The Everything Store.
OBJECTIVES OF AMAZON

• Customer Focus
• Market Expansion
• Employee Development
• Sustainability
• Financial Growth
 MISSION AND VISION
• MISSION
Amazon's mission is to be Earth’s most customer-centric
company. This customer-centric approach is reflected in their
commitment to providing a vast selection of products,
offering low prices, and ensuring a seamless and convenient
shopping experience for customers worldwide. The emphasis
is on meeting and exceeding customer expectations.

• VISION
Amazon's vision is to be the world’s most customer-centric
company, creating a place where people can find and discover
virtually anything they want to buy online. The vision
underscores the global nature of Amazon's ambition and its
focus on becoming the go-to destination for a diverse range
of products and services
VALUES OF AMAZON

• Customer Obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Insist on the highest standards
 PRODUCTS AND SERVICES
OFFERED
1. E-Commerce
2. Amazon Web Services
3. Digital Content
4. Amazon Prime
5. Amazon Fresh and Physical
Stores
6. Devices
7. Third-Party Marketplace
TO WHOM THEY ARE
RESPONSIBLE
• Customer
• Employees
• Suppliers
• Communities
• Regulatory Authorities
• Shareholders
 HOW DO THEY GET FINANCE

• Equity Financing
• Debt Financing
• Operating Cash Flow
• Investments
• Retained Earning
• Bank Loan
• Cash Reserves
 E-BUSINESS
• E-business, short for electronic business, refers to the use of electronic technologies, primarily
the internet, to conduct various business activities. It encompasses a broad range of processes
and functions that leverage digital platforms for the exchange of information, goods, services,
and payments
COMPETITORS
 Mitigation Of Competition

• Customer-Centric Approach
• Prime Membership
• Diverse Product Offerings
• Innovation and Technology
• Global Expansion
• Amazon Marketplace
• Logistics and Fulfillment Network
 SWOT ANALYSIS
 STRENGTHS
• Market Leadership
• Diverse Product Portfolio
• Customer-Centric Approach
• Innovation and Technology
• Global Presence
 OPPORTUNITIES
• Expansion into New Markets
• Healthcare Industry
• Diversification
• Artificial Intelligence
• Acquisitions and Partnerships
 WEAKNESS
• Profit Margins
• Dependence on Online Sales
• Counterfeit Products
• Regulatory Scrutiny
• Environmental Impact
 THREATS
• Competition
• Data Privacy Concerns
• Supply Chain Disruptions
• Supply Chain Disruptions
• Economic Downturns
SUGGESTIONS
• Enhance Sustainability Initiatives
• Tackle Counterfeit Products
• Invest in Cybersecurity
• Improve Seller Communication
• Expand Healthcare Initiatives
• Advance AI Applications
• Focus on Employee Well-being
 CONCLUSION
• In conclusion, Amazon stands as a juggernaut in the global marketplace,
holding a dominant position in e-commerce, cloud computing, and various
emerging technologies. The company's customer-centric approach, diverse
product portfolio, and relentless focus on innovation have propelled its success.
Amazon's commitment to expanding its global footprint, embracing
technological advancements, and offering unparalleled convenience through
services like Amazon Prime has solidified its status as an industry leader.