Presented by :

Ganga Gautam
Janari
Sorin Kanshauwa
Hawaibam Lanchenbi
 Contents

• Introduction
• History
• Mission and vision
• Product and service
• Market strategies
• Compititors
• SWOT Analysis
• Conclusion

2
Introduction
History
Mission and vision
Product and services
 Market stretegies

• Data Driven approach: Amazon allocated a lot of resources into customer research to target
their audience better.
• Customer Centric Attitude: Amazon adopted a customer centric attitude to increase
purchases.
• Promoting user generated contain: The opportunity for customer to post reviews that
include pictures of the product.
• Fostering partnerships: Amazon has partner with over 50050 different businesses to meet
customer demands
Compititors

1. eBay: ▪️this website was a pioneer in consumer to consumer selling through and online marketplace.
. ▪️eBay competes with Amazon buy offering a unique auction system and a quirker account setup process.
2. Walmart: ▪️the second most popular online store in the US in terms of e-commerce revenue.
. ▪️Complete sweet Amazon in logistic ,offering WFS ( Walmart Fulfillment Services).
3 Alibaba : ▪️A Chinese-based online retailer, specialised in wholesale selling online.
. ▪️the games significant influence in the Chinese Market through the use of automated delivery drones.
4 Rakuten (Japan): ▪️it is an ecosystem that includes health services, streaming services (RakutenTV), payment and
banking services .
. ▪️Focuses on promoting domestic products by offering a cash book system.
 SWOT Analysis

Strength Weakness
• Strong brand recognition and reputation • Dependence on third party sellers
• Customer focus • Low margins
• Diverse product offering • Easily imitable business model

Opportunities Threats
• Online security
• Expansion • Intence compititio
• Physical Store • Government regulation
• More acquisition
Conclusion

• Amazon ‘s online business model is very successful and advantageous to the

company.
• Though facing many challenges and opportunities they are constantly improving
customer experience, investing in the existing platform and focusing on
optimising free cash flow .
Thank you