•Founded in 1994 by Jeff Bezos in Seattle, Washington.

•Initially started as an online bookstore.

•Rapid expansion into various product categories and services.
•Pioneered e-commerce revolution and became a global giant.
•Diversified into cloud computing, AI, and entertainment industry.
 Promoters of Amazon

•Founded by Jeff Bezos, a former hedge fund

manager.
•Bezos served as CEO until July 2021, when Andy
Jassy took over.
•Bezos known for his innovative vision and
customer-centric approach.
•Other key figures include early employees like
Shel Kaphan and Paul Davis.
•Bezos' leadership transformed Amazon into a tech
behemoth.

2
 Products and Services

•Offers a vast range of products,

including electronics, apparel, and
groceries.
•Diversified services include Amazon
Prime, AWS, Kindle, and Alexa.
•Marketplace for third-party sellers to
reach global audience.
•Amazon Fresh for grocery delivery and
Prime Video for streaming.
•Constantly expanding product portfolio
to meet diverse customer needs.
 Funding

•Initially funded by Bezos' personal

savings and investments.
•Raised capital through venture capital
and IPO in 1997.
•Generated significant revenue streams
through online retail.
•Further funding came from debt
offerings and strategic investments.
•Steady cash flow fueled expansion into
new markets and technologies.
 Brands Available

•Offers a diverse range of brands from

global to local.
•Partnerships with top brands like Apple,
Nike, and Samsung.
•Platform for emerging brands and small
businesses to showcase products.
•Transparency in brand selection ensures
quality and variety.
•Regularly updates brand portfolio to
align with consumer trends.
 Pricing & Discounts

•Competitive pricing strategy often

below MRP.
•Offers discounts during festivals,
seasonal promotions, and special
events.
•Prime membership provides additional
benefits like exclusive deals.
•Student discounts available during
academic periods.
•Dynamic pricing model adjusts based
on demand and supply.
 Payment methods

•Flexible payment options include COD,

credit/debit cards, net banking.
•Accepts international cards for global
transactions.
•E-wallets like Amazon Pay for faster
checkout.
•Promotional coupons and gift cards for
discounts.
•Secure payment gateway ensures safe
transactions.
 Delivery Mechanism

•Worldwide delivery network covering

remote regions.
•Express delivery options for faster
shipping.
•Prime members enjoy free and
expedited shipping.
•Estimated delivery times provided
during checkout.
•Real-time tracking to monitor shipment
status.
 Return/Exchange Policy

•Hassle-free return policy for defective or

unsatisfactory products.
•Full refund or exchange offered within
specified time frame.
•Option for refund to original payment
method or store credit.
•Seamless process through online portal
or customer service.
•Customer satisfaction priority ensures
loyalty and trust.
 Warranty

•Products covered under manufacturer's

warranty.
•Additional warranty options available
for select items.
•Clear terms and conditions outlined for
warranty claims.
•Dedicated support for warranty-related
issues.
•Ensures product reliability and
customer confidence.
 Company Offices

•Headquarters in Seattle, Washington,

USA.
•Regional offices and fulfillment centers
worldwide.
•Tech hubs in major cities like New York,
London, and Bangalore.
•Global presence facilitates efficient
operations and customer service.
•Continual expansion to support growing
business needs.
 Grievance Redressal

•Comprehensive customer support for

resolving complaints.
•Multichannel communication via phone,
email, and chat.
•Escalation process for unresolved
issues.
•Feedback mechanism to address
service quality.
•Customer-centric approach ensures
timely resolution.
 Revenue and Growth

•Exponential revenue growth over the

past decade.
•Annual revenue exceeding billions of
dollars.
•Consistent market dominance in e-
commerce sector.
•Continuous innovation driving revenue
streams.
•Expansion into new markets fueling
growth trajectory.
 Competitors

•Key competitors include Walmart,

Alibaba, and eBay.
•Differentiates through customer focus
and innovation.
•Prime membership and diverse product
offerings provide competitive edge.
•Focus on long-term customer
relationships over short-term gains.
•Market leader in e-commerce with
unparalleled scale and scope.
 Website Usability

•User-friendly interface for easy

navigation.
•Search functionality for quick product
discovery.
•Prominent display of discounts and
offers.
•Detailed product descriptions and
specifications.
•Rich media content enhances shopping
experience.
 Advertising

•Utilizes traditional advertising channels

like TV, print, and radio.
•Digital marketing campaigns across
social media platforms.
•Sponsored content and affiliate
marketing partnerships.
•Personalized recommendations based
on user behavior.
•Continual experimentation to optimize
ad performance.
 Social Media Presence

•Active presence on social media

platforms.
•Engages with customers through
Facebook, Twitter, and Instagram.
•Shares updates, promotions, and
customer testimonials.
•Leverages social media for brand
awareness and community building.
•Responsive customer service on social
media channels.
 Improvements in E-commerce
Site

•Continuous enhancements to website

interface and functionality.
•Expanded payment options for
convenience.
•Enhanced security features to protect
customer data.
•Streamlined checkout process for faster
transactions.
•Regular updates based on user
feedback and market trends.
 Future Plans

•Focus on innovation and technology-

driven solutions.
•Strategic acquisitions to expand market
presence.
•Diversification into new industries and
geographies.
•Enhanced engagement with sellers and
buyers.
•Commitment to sustainability and social
responsibility.
 Performance Metrics

•Millions of users per month globally.

•Annual revenue growth reflects market
dominance.
•Average time spent per user indicates
engagement level.
•High ranking on search engines
ensures visibility.
•Continual evolution to maintain
competitive position.