Goals for customer loyalty can be divided into three major categories.

The first is purchase satisfaction, which involves how well the product worked, and whether it met
consumer needs and related perceptions.
The second is satisfaction with the process, which involves ease in making the purchase as well as
customer support or after-purchase warranty experiences.
The third of the main targets for customer satisfaction is the degree to which satisfaction levels affect
future behavior, such as recommending a product to others or purchasing it again.
Companies are particularly interested in ensuring that consumers are pleased with a product's value or
service quality, as it can influence potential buying decisions. In addition, quality can be the most critical of
consumer satisfaction targets, since it is nearly impossible to mitigate the effects of a bad product or poorly
performing service. Organizations also conduct comprehensive market analysis and product development to
ensure that the product or service meets as many of the needs and desires of a customer as possible.
Fulfillment with the process is also critical when setting goals for customer satisfaction. Next time a
customer who is dissatisfied with the process may go to a competitor, even though she is pleased with the
actual product results. System involves all actions involved in the study and procurement of a drug, but also
in solving after procurement problems.
ALLEN SOLLY's customer loyalty has a very good service for its customers to arrange the inventory
for the customer's unique request which is called AIOS –ALL INDIA ONE STOCK is the inter-store transfer
method. What is used for any corporate order or on a special request from the consumer for any specific item
of which the retailer has no size in its stock? A very good service that they provide to their clients is as
follows:-
CRM-CUSTOMER RELATIONSHIP MANAGEMENT
ALLEN SOLLY give free membership plan to its buyers. Anyone who purchases Allen Solly products will
use my Solly membership. After presenting the card, customers can earn points upon each purchase with
Allen Solly.
CRM-MY SOLLY BENEFITS

SILVER
Customer will earn 3 points on purchase of Rs100 which is equivalent to Rs3. Take discounts on registration.
Get special gifts / rewards for birthday.
Special Sales Preview. Special invites to attend various Allen Solly activities with my Solly friends. Shop at
birthday and get bonus points. If a customer shop with Allen Solly for more than 12000 within 1 year is
upgraded instantly to version 2.0 after becoming a member
GOLD
Some extra points will be applied to members account after upgrading to ver2.0 (GOLD). Upon purchase of
Rs100, customer will receive 6 points equal to Rs6. Receive discounts on registration. Get special gifts /
rewards for birthday. Special Sales Preview. Special invites to attend various Allen Solly activities with my
Solly friends. Shop at birthday and get bonus points. Members for exclusive lifestyle and fashion activities
will be added to the Allen Solly exclusive guest list.
PLATINUM
Switching to ver3.0 (PLATINUM) will add 250 bonus points to the Member's account. Customer can earn 9
points on purchase of Rs100 which is equivalent to Rs9. Receive discounts on registration. Get extra presents
/ rewards for the birthday, special deals for friends. Exclusive preview of sales. Special invites to attend
various Allen Solly activities with my Solly friends. Shop at birthday and get bonus points. Members for
exclusive lifestyle and fashion activities will be added to the Allen Solly exclusive guest list. Free Home
Delivery of changed clothing.
Customer Service:
The company will issue discounts for all the products of the ALLEN SOLLY twice in a year.
1. Allen Solly provides the regular customers with Gift Cards
2. When any flaws are found in the goods then they will be returned to the franchisee or showrooms
where they buy.
3. Type of shop transactions: Payment may be made in cash and even by card payment.
4. The showroom has air conditioners and a music system.
5. Trail room: Trail rooms with full mirrors are well designed. Two sides of the mirrors are hung.
6. Allen Solly showrooms are located in India and outside India, operating over 450 outlets.
7. If the customer wants for any product during one week it will be completed.
8. Company primarily focuses on youths.