Republic of the Philippines

Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department

In partial fulfillment of requirement for

Practical Research 1

Presented to:
Miriam P. Sajonia

Presented by:
Trixie P. Bolero
Sharine P. Saludares
Acie Tulop
Cherry S. Canonero
Lea Clarize P. Lingaya
Bhea P. Biadomang
Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department
Pototan, Iloilo
Angel Grace P. Bolivar

Perception of Customer Towards Online Selling

Republic of the Philippines

 Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department

Chapter 1

Introduction of the Study

Chapter 1 is consisting of five parts, namely: (1) Background of the Study, (2)
Statement of the Problem, (3) Definition of Terms, (4) Significance of the Study, (5)
Scope and Delimitation of the Study.

Background of the Study

Increasing numbers of people are gravitating towards more intensive use of
the internet as the accessibility of technology, the availability of information, and the
ability to interact through the internet increase and evolve. Obvious capabilities of
the internet include avenues for gathering information, purchasing a product, or
rendering a service. These advances in internet technology allow for the expansion of
shopping options beyond traditional methods that may be more time consuming.
Issues with having to physically gather information with offline shopping methods
are alleviated, and customers are better able to efficiently use their time. For instance,
instead of having to physically visit different stores to compare prices or rely on
circular pamphlets in newspapers, a consumer can search and retrieve needed
information through the internet. The internet explosion has opened the doors to a
new electronic world. Consumers are now able to use the internet for a variety of
purposes such as research, communication, online banking, and even shopping.
(Dr.R.Shanthi1 Dr. Desti Kannaiah2, 2015)

Perception of Customer Towards Online Selling

Republic of the Philippines

Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
 PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department

Online buying and selling have become important parts of many people's
lives. Virtual stores allow people to shop from the comfort of their homes without the
pressure of a salesperson. Online marketplaces provide a new and more convenient
venue for exchanging virtually all types of goods and services. Both businesses and
customers have embraced online sales as a cheaper and more convenient way to
shop. Still, just like anything associated with the internet, there are benefits and
dangers associated with shopping online. (CHIZOBA MORAH, 2021)

Perception of Customer Towards Online Selling

Republic of the Philippines

Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department
Statement of the Problem

This study aims to determine the perception of customer towards online

selling.
Specifically, it thought to answer the following questions:
1. What are the advantages and disadvantages of choosing online business?
2. What are the experiences of a customer towards online selling?
3. What are the concerns of a customer towards online selling?
4. What are the benefits of a customer towards online selling?
5. What is the general perception of customer towards online selling?

Perception of Customer Towards Online Selling

Republic of the Philippines

Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department
Significance of the Study

This study hopes to benefit the following:

Republic of the Philippines

Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department
 Republic of the Philippines
Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department
 Republic of the Philippines
Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department
 Republic of the Philippines
Department of Education
Region VI- Western Visayas
Schools Division of Iloilo
PALANGUIA NATIONAL HIGRHSCHOOL
Senior High School Department