Republic of the Philippines

Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS

Name of Learner: Raymond Hernandez, Baldon Cristine and Keizelle Peralta

Grade Level: G12
Strand/Track: ABM
Section: PURITY
Date: JUNE 21, 2021
Research problem: Marketing Lumpiang Gulay Through Free Delivery Scheme

Context and Rationale

Lumpiang gulay is a popular dish back home in the Philippines in fact it is sold almost
everywhere like street food carts and carinderias, usually consumed as a side dish or merienda. This
dish has many versions one of the most popular ones is the Lumpiang Togue, other versions exists
and it all differs on the vegetable filling available on a specific province.

The rationale of this study is to provide consumers a very delicious side dish that gives a full
satisfaction among people. The purpose of the proposed product is to give a unique taste of food
that is affordable that is for both adult and young age.

Conceptual Framework

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS

Statement of the Problem

This study aims to know the feasibility of Manufacturing Lumpiang Gulay in Taysan San Jose
Batangas
1.What is the impact of Lumpiang Gulay in every consumer?
2. What are the benefits of Lumpiang Gulay?
3. What are the strategies to be used in promoting the product?

Hypothesis

This pandemic, do people prefer to order online through free delivery scheme? E-commerce
has been growing rapidly, but the advent of COVID-19 is likely to have accelerated the trend. The
online food, beverages, and grocery market have seen explosive growth. For example, Instacart, a
popular food and grocery delivery service, has reported a year over year increase of 500% in April
2020 (CNBC, 2020).

Respondents of the Study

The selected subject of the study are the adults and kids residing in Barangay Taysan. the
researcher had came up with 200 respondents having a t representatives from Sto. Cristo and 80
representative from Mohon and 40 representative from Taysan.

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS

REVIEW OF LITERATURE

Foreign

Liquidbar (2012) traces the evolution of food delivery services to the period of WorldWar II where
Women Volunteer Service delivered food to servicemen. Thiswasfollowed in 1947 by the delivery of
food to people whose homes were destroyed bythe war using prams in Hemel Hempstead. In the
United States, food delivery started inPhiladelphia, were the poor and the needy were given meals.

Zeithaml&Bitner,2003)In food delivery business Service Encounter does not happen frequently
because in online food ordering and delivery business there is no direct interaction with restaurants.
Consumers usually rely on information updated on restaurant search engine portals.

Local

In the Philippines, e-commerce is mostly being implemented by majorretailers and multinational

corporations for bank-to- bank e/change. Anumber of Business-to-consumer transactions have
emerged through theyears such as auctions, online shopping, and online banking (Lacson , Pasadilla ,
2006 ). This just shows that Filipino businesses welcome this newopportunity in selling goods since
16% of the population is using Internet. Silva et al. (2017) define e-commerce platforms as the set of
technologies designed to help online businesses to manage their marketing, sales, and operations.

METHODOLOGY

Research Design

Quantitative and qualitative research methods were used by the researchers in this study
(mixed). The descriptive research design was utilized in this study, which was appropriate for the
study.

Sampling Design

The probability sampling method, which incorporates random selection, was utilized as a
sampling method. It enables statistical inferences to be made about the entire group. Solvin's
formula was used to keep the responders from answering.

RESPONDENTS OF THE STUDY

The selected subject of the study are the adults and kids residing in Barangay Taysan. the
researcher had came up with 100 respondents having a t representatives from Sto. Cristo.

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS

LOCALE OF THE STUDY

The study was conducted at Sto. Cristo San Jose Batangas. This place was selected for
knowing the efficiency of the study. This study was been implemented on the list of president of
barangay Sto. Cristo, Mohon and Taysan.

PILOT TEST

The researcher conducted a pilot test to 100 respondents in Sto. Cristo San Jose Batangas
who are not involved in the actual number of respondents of the study.

DATA GATHERING TECHNIQUES

The researcher used electronic questionnaires as an instrument in gathering data. Through

this, large amount of information can be collected from a large number of people in a short period of
time and in a relatively cost effective way.

STATISTICAL TREATMENT OF DATA

Statistical treatment of data is essential to make use of the data in the right form. Raw data
collection is only one aspect of any experiment. The organization of data is equally important so that
appropriate conclusion can be drawn. (Siddharta Kalla, 2009)

PRODUCT

Product is defined as anything either tangible or intangible delivered by the firm. The
proponents would manufacture Lumpiang Gulay made up of different kinds of vegetables such as
Sweet potato, christophine (sayote), Carrots, Papaya, turnips, and togue.

PRODUCT LOGO

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS

ADVERTISEMENT

Calendars, flyers and tarpaulin are an innovative way to attract attention, it is also an extremely
cost-effective way to create a lasting impression.

PROOF OF MAKING AND SELLING PRODUCTS

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF BATANGAS

CONCLUSION

The impact of Lumpiang Gulay on every customer we consumer is to meet hunger in the short
term. Lumpiang Gulay are nutritious and delicious if every consumer will like it. Our strategy is to
make our business more popular and recognizable even in the midst of a pandemic. The use of
different social media platforms and this is also our marketing strategy because social media covers a
lot of each. The creation of pages and other platforms has helped in the growth and identity of the
business and the product.

REFERENCES

https://shodhgangotri.inflibnet.ac.in/bitstream/123456789/8115/3/03_literature%20review.pdf.

https://core.ac.uk/download/pdf/30267273.pdf.

https://www.academia.edu/27826748/Online_Ordering_System_REVIEW_OF_RELATED_LITERAT
URE_AND_STUDIES.

https://html.scribdassets.com/2zjw7kj5vk5ep6u2/images/2-1e6c99c7a5.jpg.

https://www.bigcommerce.com/blog/covid-19-ecommerce/

https://www.angsarap.net/2016/12/09/lumpiang-gulay/

https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=1576&context=cengin_fac

https://www.bigcommerce.com/blog/covid-19-ecommerce/

Links

https://shodhgangotri.inflibnet.ac.in/bitstream/123456789/8115/3/03_literature%20review.pdf.

https://core.ac.uk/download/pdf/30267273.pdfhttps://www.academia.edu/27826748/Online_Or
dering_System_REVIEW_OF_RELATED_LITERATURE_AND_STUDIES.

https://html.scribdassets.com/2zjw7kj5vk5ep6u2/images/2-1e6c99c7a5.jpg.