UNVEILING THE

GROWTH
Strategic Road Map –Curls by Carla

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 IDENTIFY PATHWAYS

Innovate in delivery and Improve customer Sustain growth Face competition

product offerings experience

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 LEVERAGING PERSONALIZED AI-
DRIVEN INSIGHTS

Advanced Leveraging Personalized

Interactive AI-driven AI-driven Insights
Personalization Through Tutorials and Workshops
AI

Real-Time Feedback AI-Predictive Scheduling

Loop with AI and Stock Management

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 ACHIEVING PATHWAY 1
Differentiation
Where to compete?

Specialization: Offer unique value through personalized AI-driven hair care

Urban centers with tech-savvy consumers solutions.
seeking unique hair care solutions.

Comprehensive Solution: Provide a one-stop shop for expert guidance,

booking appointments, and product purchases.
People of all ages with curly, coily, and kinky
hair types.
Community and Engagement: Build a strong community through user-
generated content and interaction.
Digital platforms,social media and online
communities, partnerships with salons and
suppliers Sustainability and Ethical Practices: Integrate a sustainability grading system
and ethical conduct to appeal to environmentally and socially conscious
consumers.
AI-based personalized hair care guide,
appointment scheduling, and tutorials.
Continuous Innovation: Continuously improve AI functions and app features
based on user feedback and hair care trends.
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 BUILDING A ROBUST CURLY HAIR CARE ECOSYSTEM

Partnerships with Influencer and Educational Content Forums and User generated
Salons and Stylists Brand and Workshops Discussion Boards content
Collaborations

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 ACHIEVING PATHWAY 2

Where to compete? Differentiation

Location: Diverse Population (Urban & Metro Areas)

Comprehensive eco Quality
system partnerships
Customer: Broad Audience (Parents, Professionals & Millennials/Gen Z)

Channel: Integrated Approach (App, Social Media, Salons & Website)

Community
Educational value
engagements

Offer: All-Inclusive Features (Personalized Routine, Education, Community)

Stages: Strategic Development (Partnerships & In-House) Innovative

technology

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 EXPANDING GLOBAL REACH

Localization of App Content and Build a global community through Enter global markets by conducting Cultural colloquy and inclusive
Features through cultural adaptation inclusive platforms and international in-depth research and building education
events collaborations

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 ACHIEVING PATHWAY 3

Where to compete? Differentiation

Location : Cultural hubs, emerging markets

Unique Value Proposition through
personalized experience
Customer : Diverse global users, local communities and professionals
in the trade.

Channel : Digital platform apps and website, local partnerships Global Community Engagement

Offer :Localized content and products, Offering cultural exchanges and

integrations
Local Partnerships for Global Reach
Stages: Content creation and curation, localizing AI

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 SMALL BUSINESS VALIDATION
TEST

Building a Robust Curly

Leveraging Personalized Hair Care Ecosystem Expanding Global Reach
AI-driven Insights

• Technology reliability • Reputed hairstylists and • Difficulties in cross-

and maturity unknown salons may not want to cultural communication
engage with a small and reaching
business communities

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 LEVERAGING PERSONALIZED AI-DRIVEN
INSIGHTS Validation Objectives

AI integration provides advanced image recognition

and personalized suggestions

Growth (G) Measurement (M) Test (T)

Get users as a sample to Image recognition Validate two samples Feedback and engagement analysis cycles with
integrate new features and accuracy rate incremental improvements
run a pilot project. Customer satisfaction
scores

Consumers are more assured and more probable to

remain loyal.

Information that will allow the business to verify

accuracy of the AI.
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 BUILDING A ROBUST CURLY HAIR CARE
ECOSYSTEM

Validation Objectives

Growth (G) Measurement Test (T)

(M)
Identify Potential Interest Level Pilot Project Launch
Partners Engagement Iterative Feedback
Value proposition Partnership conversion
customization rates

Partnerships are created with
the best salons and personal
care brands.
Identify relationships or joint
projects which are most
captivating and attractive for
the possible partners.
Adopt a replicable model for
driving the momentum of
collaborations and ventures
within the curling hair care
space.

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Growth (G)
Local ambassador program
Cultural sensitivity training
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EXPANDING GLOBAL REACH
Validation Objectives
Understand local ambassadors' cultural
integration
Measurement (M) Test (T)
Pilot Localization Effort
Engagement metric in new Community Feedback
markets Collection
Gain knowledge about customer
Ambassador effectiveness Iterative Learning and
Scaling expectations in the new markets
Customer Acquisition Cost
(CAC) and Return on
Investment (ROI)
Build a strong framework of the growth
and expansion in new markets