Gain insights by truly engaging

with consumers.
Innovate by tapping into lead users.
 Solutions
Brandialog’s unique solutions are built on 3 axis. First, our online community on brandialog.
com supports brands in their interactions with lead users in all industries. Second, our private
spaces provide invitation-only forums for companies willing to engage with a set of consum-
“I regret not ers of their choice, in a private setting. Last, we develop custom solutions for companies
having had this
willing to build a tailored community for their own site or a new one, be it private or public
idea (Brandialog).
It is admirable”
Xavier Huberland, Brandialog.com tools and community
Marketing Director,
RTL • Interact with registered consumers on Brandialog
• Gather spontaneous consumer ideas, opinions, and enable C2C interactions (comments, votes)
• Request feedback on new ideas, concepts, products & features, marketing material.

Private spaces Custom solutions

• Invite lead users, representative consumers to •G
 et your very own community solution to
participate in a private community your site (grey labeling)
• Get professional moderation and ongoing •B
 uild with us communities for self-support
reactions, throughout the year and build a loyal •G
 et ad hoc sites for special campaigns
and dedicated community
• Get online events (e.g. focus groups)

In an open, idea-oriented and multibrand environment the opportunities to

Lead users
raise their fingers attract and identify lead users are higher than on any monobrand site or so-
licited consumer forums

Invited and uninvited visitors of a brand’s wall provide opinions, review, ratings
Gain insights,
listen, talk, measure which are then aggregated to inspire and guide decision-making while easing
the work of customer service (self-support among users)

Make a call for disruptive ideas as well as a call for feedback on its own ideas.
Get foresights,
Participants collaborate on product design, development, services, promo-
challenge, disrupt
tions, etc.

Invite users with the adequate profile into private virtual places where compa-
Get more with
nies have asynchronized and secure discussions, reviews and ideastorming ses-
private spaces
sions with selected group of user, with all features of Brandialog made available

We develop tailor-made consumer engagement solutions adapted to the spe-

Custom solutions cific attributes and needs of companies. We combine the best of Web experts,
consumer engagement expertise and marketing to support you
 About Brandialog
In a world of ever more proactive, online consumers, Brandialog is a provider of unique online
solutions supporting companies to engage with consumers for innovation and marketing

Why
“Our thoughts
Faster, better products and services through online
go in the same
customer communities
direction as
Brandialog. • Customer communities offer a more open, loyal, en-
You are the first to gaged set of consumers to build in-depth consumer
insights
come to us with
• Your community is available all year long and can be
such an approach” easily tapped into by every department : from re-
Tom Van Dijck, search to marketing and customer service
Manager Consumer • We provide a public community, giving easy and fast
Intelligence, access to feedback and insight, unsolicited ideas and
Belgacom suggestions for improvement
• We provide private communities for discussing more
confidential topics within a targeted set of consumers
• We provide custom solutions to meet your business
objectives, by tailoring our platform to your needs.

Call to reaction by brand

What
A leading provider of solutions for end-to-end consumer
engagement
Brandialog’s mission
• Brandialog’s mission is to provide online solutions and expertise to truly
engage with consumers at every step of the value chain, from initial ideas
to prototyping and marketing campaign designs
• Brandialog is delivering the best-of-breed tools and expertise to ensure
consumer engagement is tailored to the company’s specific needs and
will tap into the right user base
• At Brandialog, we only provide the best – experts, solutions, tools and
ideas and we put you and your engagement with the consumers first,
ahead of our interests

Question and answer

What we deliver to consumers
Truly connect with brands you love
Enjoy the dialog opportunity, through a convenient single place to interact with brands,
enjoy social interactions with other users, and express yourself to get heard by brands!
Get recognized and rewarded
Get recognized and rewarded for your contribution by the brands and other consumers.
Become a celebrity on Web TV through interviews of best idea provider, get gifts/special offers
for your contribution
Feel part of a community
Feel truly part of a community committed to a or more brand(s), to help them provide better
products, closer to your needs

Home page Brands home page Page of a brand

Newsfeed Your ideas

What makes us distinctive

Comprehensive
• Only provider to provide the full range of consumer engagement solutions
Innovative
• Innovative features to support blended interactions of brands and
consumers and among consumers
• Unique online community and portal on brandialog.com, giving access to all brands
Expertise
• Our management and experts are recognized marketing and innovation experts
dedicated to support companies in the consumer engagement journey – they laid
out the managerial concept of ‘end-to-end consumer engagement’
What we deliver to companies
Needs & ideas
• Gather new ideas, test new ideas for brands
• Understand needs, preferences, and spot trends
Design and Development
• Gather feedback and ideas on new features, packaging, names, catch phrases…
• Crowdsource through ‘voting’ on specific features
• Test prototypes and designs
Marketing
• Prioritize products/services roll-out
• Test out promotional package, marketing campaigns
• Encourage viral or buzz behavior of “lead” consumers
Sales and channels
• Assist lead generation process
• Mandate member as extension of sales function (referall/eyeball program)
Customer support
• Gather customer feedback improving existing products
• Save costs by letting users solve other user’s questions vs
your employees

Widget on your web site Tool for brand reps.

 They love...

“I could use
it in Belgium
because it is
our test market,
but I’ll need it
everywhere in
Europe”
Michel Loeb, CEO,
Chiquita Europe Engage with us

Alexandre Vandermeersch, CEO

alexandre@brandialog.eu
Previously worked as senior project manager
for McKinsey&Company in Brussels (Innovation,
marketing, business development)
Previous work experience at Procter&Gamble
MBA from IESE Business school (Barcelona)
Background in computer sciences engineering

Patrick Willemarck,
Executive Chairman
patrick@brandialog.eu
• 25 years of experience in advertising and marketing
• Author of award-winning book on innovation
• Previously CEO of advertising agencies: Grey, Young&Rubicam, Lowe
• Teacher at Solvay Business school
• MD of the Belgian Management and Marketing association