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  • Ride Green, Ride Smart: OLA Electric

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    akhil
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    OLA Electric is promoting their electric scooters to urban commuters and environment enthusiasts using a multi-channel marketing strategy including social media marketing, influencer marketing, leveraging user generated content, and traditional advertising to increase product awareness, generate interest and buzz, and drive adoption while promoting sustainable transportation.

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    OLA

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    OLA Electric is promoting their electric scooters to urban commuters and environment enthusiasts using a multi-channel marketing strategy including social media marketing, influencer marketing, leveraging user generated content, and traditional advertising to increase product awareness, generate interest and buzz, and drive adoption while promoting sustainable transportation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views2 pages

    Ride Green, Ride Smart: OLA Electric

    Uploaded by

    akhil
    OLA Electric is promoting their electric scooters to urban commuters and environment enthusiasts using a multi-channel marketing strategy including social media marketing, influencer marketing, leveraging user generated content, and traditional advertising to increase product awareness, generate interest and buzz, and drive adoption while promoting sustainable transportation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    OLA

    RIDE GREEN, RIDE


    SMART
    OLA Electric
    OLA

    Strategy - Multi
    Introduction Target Audience
    channel approach

    Promoting ola electric scooters Urban commuters Social media marketing

    Increase product awareness Environment enthusiast Influencer marketing

    Generating interest and buzz


    Leverage user generated content

    Drive adoption
    Traditional advertising

    Promote sustainable transportation


    Using pre-existing customer base

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