Digital platform

For GREEN
Tourism
Presented by Group A:
Prajwal Amatya (21302)

Aayush Kr Chaudhary (21305)
Pariskrit Niroula (21317)
Prasansha Shrestha (21330)

 Established on 5th December 1983

Headquarter: Lalitpur, Nepal
Empower people in the eight regional member
countries of Hindu Kush Himalaya

Mission Vision

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To enable sustainable and resilient
mountain development for
improved and equitable livelihoods
through knowledge and regional
cooperation
Men, women, and children of
the Hindu Kush Himalaya enjoy
improved well-being in a
healthy mountain environment

 Enhance livelihoods Influence and advance

Sustain resources policy
Value culture Create knowledge
Share Information

Core Pillars Activities

Regional platform for exchanging ideas and

perspectives
Issues:
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Disaster risk reduction
Tourism
Ecosystem
Water resource Management
REEECH
Collaboration of ICIMOD with UNIDO
Improve access to renewable energy and
energy efficient solutions

Three pathways to achieve green tourism:

Clean tourism development
Green tourism development
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Smart tourism development
Partnering with BETA park to develop an
digital aggregator for green tourism
businesses
Implementation Idea Validation
Plan Market Research
Partnership
Product Building

branding & Marketing

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Revenue model
hiring

expansion plan
IDEA Validation

Gathering evidence around ideas

MVP is developed and tested
Saves cost and time
Validation methods:
Data analysis
SurveysTRAI LS
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User interviews
Field research
 Market Research

CUSTOMER DEMAND

COMPETITOR COLLABORATOR

5 PESTLE ANALYSIS
CHMI | Q4 2020
 partnerships

GREEN TOUR
ACCOMODATIONS OPERATORS

RESEARCHERS
AND
SCHOLARS
CHMI | Q4 2020
PRODUCT BUILDING

DIGITAL AGGREGATOR
website and Mobile Application

COLLABORATIONS
Dolkhar (Ladakh-based enterprise)
Government, SMEs and Communities

RELEVANT TECHNOLOGIES
C++, Java, HTML5, PHP, etc

CONTENT
web scraping anf web extraction services
BRANDING &

MARKETING

OUTSOURCING TO COLLABORATORS

STRATEGY
MVP - website and a mobile application
long-term marketing plan including both online
and offline methods
 Direct - Commissions on Bookings

Revenue Model
DIRECT & INDIRECT

Direct - Fee from certification programs

Indirect - Advertisements

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 Hiring

TECHNOLOGY MARKETING
Product manager, platform developer,
Digital marketing specialist, content writer,

full stack engineer and a Jr Developer graphic designer and a photographer

LEGAL FINANCE SALES

Legal Advisor Accountant and Financial Advisor Sales executive
Expansion Making HKH known to the world through
THE FUTURE OF THE extensive promotions.
PLATFORM IS TO PUT THE
HINDU KUSH HIMALAYA Use of Green energy, green accommodations,
REGION ON THE GLOBAL and green travel options.
MAP, KNOWN FOR
SUSTAINABLE TOURISM Following Inclusive, sustainable, and
decentralized tourism Model.

Use of Advanced technology that is climate and

environment friendly.

Businesses integrated into single platform.

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 STRATEGY
A single platform where participants can be
benefitted from others.

Enterprises to absorb, adapt, and transform

the total value proposition to climate and
other shocks.

Entrepreneurial ecosystem- Co-design and Co-development of of

entrepreneurs, investors, and policy business model to integrate low-carbon
makers need to work together. emission, eco-efficiency, and green

enterprises.
Provide Support to all kinds of
entrepreneurs to integrate RE&EE Positive impact on climate and enhace
solutions. HKH region.