a. What is the marketing decision problem here?

The management decision problem indicates what decision maker need to do.

There is some confinement in the online business regarding taking the business. In the case we
can see the serious issues happens those are,

1. To follow the clients.

2. To keep the items comparable with contender or make and lunch new items
3. Assembling a successful deals and administration individual to get deals request from
the online destinations and web based life
4. Keeping up a gracefully chain framework that gives quality items on consistent schedule
and that isn't practical.
5. On time conveyance, reliable quality and flexibility.
6. Pricing technique including sales promotion, discounts, coupon etc.

Ashley Sims develop should develop a software to build up a product to have an upper hand in
the market by understanding the clients inclinations as they explore through the grocery stores.

b. What is (are) the marketing research problem here?

Here the major marketing research problem is to decide the impact scenes of creating software
to have an upper hand in the showcasing in the market.

There are some other issues also need to be mentioned those are

1. Effectiveness of the current advertising program.

2. Determining the pricing elasticity and cutting price technique.
3. Measuring the customer’s satisfaction after purchase situation.

c. Explain how conceptual map can be applied here?

The conceptual map is way to think the marketing research problem to the management
decision problem,

Ashley Sims needs to realize that should she create software to understand the customer
inclination as they explore through the grocery stores. The marketing researcher should
contemplate the adequacy of software to have upper hand promoting analyst that can clarify
this product establishment will give Ashley Sims an advantage in the market, so the marketing
researcher can explain this software installation it will be provide the outcome as advantage or
it will not.
 Answer to the problem 2
The given information is calculated below,

N (population size) = 312 and 10% of N is 31.2

n (sample size) = 100 ¿ 31.2

As we can see the sample size to very large

So, fpc formula can be applied to reduce the sample size

Now the sample size will be,

nN
nc =
N + n−1

100 ×312
=
312+ 100−1

= 75.912 or 76

The sample size is 76 (answer)

 Answer to the problem 3

a. Number of the car rentals per year for business trip uses,
Now the sample size will be given by,
Given,

z2 α 2 D (accepted error) ±2
n=
D2
CL (confidence interval) 95%, so z95% = 1.96
2

(1.96)2 10 α 10
=
22

= 96.04 or 97 (answer)

b. Number of songs downloaded with I tunes per month,

Now the sample size will be given by,

Given,

z2 α 2
n= D (acceptable error) ±2
D2
CL(confidence level) 95%, so z95% = 1.96
2 2
(1.96) 20
= 22 α 20

= 384.16 or 385 (answer)

c. Number of miles driven to commute the work,

Now the sample size will be given by,

Given, D (accepted error) ± 50

CL(confidence interval) 99%, so z99% = 2.575

z2 α 2
n = D2 α 500

(2.575)2 5002
= 50 2
 = 663.0626 or 664 (answer)

d. Use of 9 scale measuring satisfaction with the brand will be calculated

below,

Now the sample size will be given by

Given,

z2 α 2 D (accepted error) ± 0.3

n=
D2 CL (confidence 95%, so z95% = 1.96
interval)
(1.96)2 22 α 2
=
0.32

= 170.73 or 171 (answer)

Answer to the problem 4

The marketing researcher should aware about the incident rate and completion rate before
conducting a survey because incident rate (IR) is the level of people qualified to partake in an
investigation, that means those people who are participating in the survey are really qualified
or important for the research ex, if we conduct a research about UIU canteen food quality then
we should conduct survey on UIU students imagine in 90% of the participants are from UIU and
10% is not from UIU then the incident rate will be 90%, on the other side completion rate
indicates that the people who did not filled the survey and submitted. So a marketing research
should concern about the incident rate and the completion rate before survey and fix a initial
sample size ex, assume 10% are not qualified and 15% didn’t filled the survey then marketing
researcher should modify the sample size by increasing it into 25% more to ensure its 100
figure and that what called initial sample size .

If the marketing research didn’t consider any of them then findings will be not accurate and
taken marketing decision will not work effectively.
 Answer to the problem 5
Determining the appropriate statistical analysis to be conducted is basically sort out the scale
used and the research objectives.

Based on the scales and the research objects the variables or the factor and categories or the
treatments in the factor will be completely different. The type of information provided by scale
those are basically numbers. Each of the four scales (i.e., nominal, ordinal, interval, and ratio)
provides a different type of information. If a marketing research conducted a research by 7
point or 9 point likert scale between the two variables one will be matric another will be non-
matric then z and t test will be conducted. Appropriate statistical analysis can successfully
dignify participant’s behaviors pretty much accurately.

So I agreed with the statement it is true.