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The Bird-

in-hand
Principle
PRESENTED TO:
PROF. MUKUL JOSHI

PRESENTED BY:
GROUP 2 - SECTION A
301001: ROHIT PRATAP SINGH
301007: ALBHVYA ACKSHATT
301012: ANKIT KUMAR SINGH
301014: APURV MALVIYA
301016: AYUSH GARG
301033: P MAXWELL JUBILTON
301041: RUBY SINGLA
301046: SAHIL
PROBLEM IDENTIFICATION
Contribution of Transport to

Greenhouse Gasses Emissions

27%

Demand for
Rise of Shared
sustainable ways of Last Kilometre
Economy-Burden of
commuting Travel
Ownership
Solution

QR CODE
BIKE
ENABLED
SHARING SMARTPHONE
APP
TRAITS OF THE ENTREPRENEUR

Work Problem
Leadership Confidence
Experience Identification

Curiosity Knowledge Awareness


Bird-in-Hand

Meaning Application in the case

Who I am? Bricolage Principle


What I know? - Leadership Quality
Who I know? - Educational Background
- Strong University Network
How was Dai Wei so sure that his idea
was lucrative enough?

Increasing support from


environment- rise of No such feasible
Problem Identification on
shared economy, alternative for last
a personal basis
sustainable ways of kilometer travel
commuting
How did Mansukhbhai develop a "customer-centric
approach" quite early in his career?

1. Even when he suffered huge amounts of losses during the earthquake of


2001, he chose to distribute his fortune among the earthquake victims
2. Focused his attention on coming up with products that can be used by
large masses rather than a select few consumers
3. Prices of his products were reasonable so as to serve consumers of all
incoming categories including rural masses
4. He always focused on solving core customer pain-points through frugal
innovations. Example: increasing the shelf-life of vegetables through
"MittiCool"
Bird-in-Hand

Who I am? What I know? Who I know?


Philanthropic Exposed to traditional clay Collaboration with
making since childhood Grassroots Innovation
Frugal Innovator Augmentation Network
Entrepreneurial Mindset (GIAN)
Experienced at odd-jobs towards thrifty innovations
Design improvements
A Risk-Taker
Challenging upbringing laid through National
foundation to his awareness Institute of Design
to rural needs & demands (NID)
THANK YOU!

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