Problems Identified

Fast Fashion Lack of Remote Job

Fast fashion promotes overconsumption and
Opportunities for
rapid turnover of clothing trends, leading to significant
rural Women
environmental and social impact, including waste,
pollution, and labor exploitation.
 BIG IDEA
We will collect unused clothes from households by reaching them through
online laundry service and regular weekly moves. We will give them monetary
incentives. Meanwhile, we will partner up with local NGOs to offer free
handcraft manufacturing trainings to unemployed rural women who are our
manufacturer.

Mission
We are on a mission to uphold the cultural heritage, discouraging fast fashion,
empowering women, reducing fashion waste, and creating a sustainable

fashion industry.
 Business Model
Online Laundry
We will reach to the households
through our laundry service
Partnership with local NGOs
Partnering-up with NGOs,
we will reach rural women and offer
free trainings
Monetary Incentive
Per Kilo Package
Value-Based
Donation
Exchange-Based
Store house
Clothes Collection
Collected clothes will go
Incentivizing them will to our warehouse & will be cleaned there
collect old clothes
Sales in B2C Model
Hand Manufacturing by women
We will sell our products
Women will manufacture our products in B2C model through our
and give back to the NGOs website, social media platforms
 Supply Chain

Warehouse Transport
Transport

Raw material
Journey of Our Product

Women

Customer Warehouse
Final
Product
 Products
Overview

Sharee Pillow Cover

FEATURES OF OUR PRODUCT RANGES

Promoting sustainable fashion

Carrying Heritage

Eco-Friendly Packaging Nakshi Katha

Wall cloth
Hybridization of gender-based products

Nakshi Katha Curtain

 Impact
Reducing Waste Empowering Women Promoting Sustainability
Giving old unused clothes Developing skills of women
Fashion and
Discouraging Fast
back to life
for them
and creating job encouraging using upcycled
products

Encouraging Community Involvement Creating Unique Products

Creating an environmentally Creating a vast collection of

concerned community unique products
SDG Meetup
 Finance
5M

Duration Cost Revenue

4M

6 Months .96M .816M

3M
1 year 1.92M 1.68M

2 Years 2.5M 2.3M 2M

4 Years 2.7M 2.835M

1M

5 Years 3.2M 3.48M

0M
6 Year 3.5M 4.1M 6 Mos 1 Year 2 Years 4Years 5Years 6 years
 Return On Investment
6 Months -15%
40%

1 Year -12%
30%

20%
2 Years -8%
10%

4 Years 5%
0%

-10%
5 Years 9%

-20% 15%
6 Years
Traction
 Scalability
8,000

6,000

4,000

2,000

0
2022 2023 2024 2025 2026 2027

ReTex Collaborate Buy Transport Expanding Launching App Expand training

Outline Digital Equipment Product Range
Established with NGO service program

10+ design &

Milestone 2 NGOs 3 type of sorting & ReTex app 10k+ women trained
5+ different
printing machine
type products
 Strengths Weakness

Sustainable & Eco-Friendly Focus

Dependence on external
Customer Incentives
suppliers (NGOs)
Access to a diverse range of
Limited brand recognition
upcycled materials

Growing Demand for sustainable

fashion Financial & Economic
Collaboration with small & medium challenge
enterprises (SMEs) Consumer Behavior
Expansion of online sales channels

Opportunities Threats
 Key Performance Indicator
Raw material collection rate: We have collected around 50+ used old clothes as
raw materials.

Upcycling Efficiency: Upcycled 30 products. For more efficiency, the process

needs funding.

Sales volume: We have already sold 20 upcycled products.

Customer satisfaction: Received huge positive reviews from consumers.

Social and environmental impact: Employed 6 women who work from their homes.
 Our Team

Ariful Hasan Shuvo Nusrat Najnin Eva Abu Shahid Salman Miftahul Zannat Kaniz
Director of Finance Product Manager Marketing Executive Administration
 Product Market Fit
CHALLENGES IN CURRENT HANDCRAFT SECTOR

Lack of designers Raw Material Crisis Policy Support

Source: The Business

Post, 2021

POTENTIAL IN THE SECOND-HAND APPAREL INDUSTRY

According to ThredUp Resale Report 2019, Second-hand will surpass Fast Fashion
globally within the next 10 Years.
In 2020, Bangladesh exported $309k (being 93rd largest exporter) and imported $7.12M
(being 80th largest importer) in Used Clothing. (Source: oec.world, 2023)
 Target Consumer &
Market Size

TAM Total Addressable Market

USD 1.1B
Geographic Psychographic
Servicable available
Urban Concerned about SAM
Suburban Environment Market
Rural Bengali
Heritage USD 792M
SOM Serviceable obtainable

market
USD 39.6M

Behavioural
Artistic Mind
 Competitors Analysis

Local Artisan
Fashion Brands

Don't have any concerns Stronger focus on women

Negative impact on
empowerment &
about social impact environment & labour rights
environmental impact

Personalized production Rely on mass production Sustainable & eco friendly

process & outsourcing production process

No price scale Higher price scale Affordable price range

Packaging: Not Eco-Friendly Packaging: Not Eco-Friendly Eco-Friendly Packaging

 Unique Selling Proposition

Women Empowerment Monetary Incentives Online Laundry Service

A wide variety of upcycled products Sustainability & Environmental

Responsibility
 Promote products through
online laundry service

Foster creativity and

Offer free training for collaboration among 
handcrafting to women. stakeholders.

Go To Market Innovate and expand

Collect old clothes and
fashion products weekly product offerings.

Build a strong online Create a community

presence. of sustainability
-conscious customers.
Pilot
 Pilot Result
Positive

The products are very

comfortable with creative
designs
Product
Review
Product range
should be wider

Negative
Appendix
 Business Model Canvas

Key Partners Key Activities Value Proposition Key Resources

NGO Women Skill Development Products Used Clothes as raw

Manufacturers Waste Reduction Laundry & Repairing materials
Advisors Branding & Promotion Service Transport
Product Sale Equipment
Storehouse

Cost Structure

Channels Training Cost Revenue Stream

Equipment Cost
Website Transportation Cost Selling upcycled products
Mobile App Raw Materials Cost
Online Laundry Service
Per Kilo Package
Value-Based
Donation
Exchange-Based
 Feasibility

Strong Demand: Growing demand for sustainable fashion products makes our business viable.

Low Barriers Entry: Low capital investment and minimal equipment needed for upcycling makes it
feasible to pursue.

Social & Environmental Impact: focus on social and environmental impact can attract customers
and investors interested in socially responsible businesses.

Scalability: Scalable business model allows to expand with growing demand.

Collaborative Partnership: Collaborative partnerships with local stakeholders can support and
grow business
 Financial Breakdown
Monthly
Category Yearly (BDT)
(BDT) Others
Raw Material
6.3%
12.5%
Raw Material Training
20k 240k
(Unused Clothes) 12.5%

Transportation 40k 480k

Warehouse
20k 240k
Maintanence Transportation
25%
Labour Wage
Marketing 20k 240k
18.8%

Training Sessions 20k 240k

Labor Wage 30k 360k

Marketing Warehouse
Others 10k 120k 12.5% 12.5%

Total 160k 1.92M