Mid-Presentation

COMPANY
COLLABORATION
Group 13
Group 13
Ananda Raissa Q.A
Ryan Septyan
Shelia Luvita
Syifa Abiyu S.
 OUTLINE
1 3
2
Situation Analysis Vision, Mission,
Paragon
Idea Value, Objective

5 4
Business Model Value Proposition
Canvas Canvas
SITUATION ANALYSIS
PARAGON
Situation Analysis

PESTEL
Analysis
WHAT Situation Analysis

SHOULD WE
DO?
Provide affordable high quality &
SxO environmentally friendly makeup and skincare
products by collaboration with a well-known
partner

Use advanced technology to produce unique eye-

SxT catching packaging and environmentally friendly
products (on manufacturing process)

Utilize the advanced laboratory facilities to find

the formula for various and higher quality
OxW products with affordable price and suits all
market segments

Improve the promotion system and customer services

TxW to attract new customers & reach larger market
segments

Provide affordable high quality &
environmentally friendly makeup and skincare
SxO products by collaboration with a well-known
partner
Use advanced technology to produce unique eye-
SxT catching packaging and environmentally friendly
products (on manufacturing process)
Utilize the advanced laboratory facilities to find
the formula for various and higher quality
OxW products with affordable price and suits all
market segments
Improve the promotion system and customer services
TxW to attract new customers & reach larger market
segments
Situation Analysis
So, the main idea is:
Collaborate!
By:
Providing affordable high quality &
environmentally friendly makeup and
skincare products by collaboration with a
well-known partner
Using advanced technology to produce unique
eye-catching packaging and environmentally
friendly products (on manufacturing process)
Utilizing the advanced laboratory facilities to
find the formula for various and higher quality
products with affordable prices and suits all
market segments
Improving the promotion system and
customer services to attract new customers &
reach larger market segments
THE IDEA
 Company Collaboration
Collaborate on a long-term basis with an established company
with the same value with Paragon to reach a larger market

The collaboration will be carried out Emina x ... = lip products, eyebrow
starting from formula creation, then
followed by product naming, packaging Wardah x ... = lip products, body scrub,
design, marketing, and distribution face powder

Make over x ... = lip products, eyeshadow

We chose the best
products from each brand
Kahf x ... = parfum, body scrub, clay mask
PARAGON X STARBUCKS
 WHY DID
WE CHOOSE
STARBUCKS?
bucks can be a partner who is
to create collaborative
ucts that can reach a wider
et, with public trust in the
ity of Starbucks (The results
he multiplication of
S2, S4, S5, O1, O2, O4)
SxO
Starbucks is an ideal partner who is able to
create collaborative products that can reach
a larger market, with public trust in their
quality
Starbucks offers a wide range of products, make
it easier to collaborate with Paragon to produce
SxT products that are inspired by diversity while
adhering to the Paragon's ideals of social and
environmental sustainability
Starbucks is an ideal partner for Paragon who is
OxW able to develop product variants based on the
price and types
The affordable, diverse, and well-known products
of Paragon can assist Starbucks in creating
TxW something fresh in business competition and
reaching all market segments
 Vision, Mission, Value, and
Objective
Vision Values
To create a better everyday life and Humanity
become essentials to our customers Sustainability
through our sustainable products Innovation
that deliver real results.

Mission Objectives
Provide high-quality products made from
natural ingredients. Increase brand awareness, market
Always innovate to provide the best
share, and revenue
product quality for customers
Environmentally friendly manufacturing
Improve customer satisfaction
process to preserve the earth Preserve the environment
Value Proposition Canvas

Suitable for all skin types Suits any kind of skin

Has innovative applicator types and tones
Has unique features (contain Has unique features
Compact and handy
starbucks’s elements) packaging
Biodegradable packaging Clean and sustainable
Collaborated with beauty product
A clean, influencer Featured by numerous
Reasonable price beauty influencers
sustainable, Reasonable price
and one-of-a- Provide product collaboration Customer Segments
Collaboration products
to attract customers

kind with a well-known brand Go to school or

collaboration Easy to apply work Female and male aged
product line Gain Creators Gains Look good and 15 - 50 in urban areas
ideal for all Product Jobs pretty Medium-high purchasing
skin types, Post photos
Pain Relievers Pains Review product
power
with eye- Beauty enthusiast
through social
catching and
media
handy Expensive
Suits a wide range of users
packaging at Low quality packaging
Suitable for all skin type
a reasonable Makes skin break out
Affordable price
price Not long lasting
Transfer-proof product
Hard to use and has sheer
Uniqueness
pigmentation
Provide wide range of shades and
scents
Attractive packaging
Good review
Business Model Canvas

Project: Paragon X Starbucks

Key Partners Key Activities Value Customer Customer Segments


Propositions Relationship

Starbucks Product

Female and
Distributor manufacture, Reasonable price Promotions male aged 15 -
(PT Parama sales, and Customer- Campaign 50 in urban
Global Inspira delivery oriented Membership areas
and Environmentally Online Medium-high
Starbucks's friendly claimed Community purchasing
distributor) product power
Supplier Suits all kind Beauty
Key Resources of skin types
Brand Channels enthusiast

Has unique
Ambassador

Chemist (R&D) features

Beauty Physical
Dermatologist Easy to apply
influencers stores
Employees Use plant-based
Goverments Social media
Manufacturing packaging E-commerce
Facilities material
Beauty Advisor

Cost Structure
Revenue Streams

Labor Marketing Retail and e-commerce sales

Production Logistics
THANK YOU!