PRODUCT

AND
SERVICE
DESIGN
By : BSA 1A - GROUP 1
 MEET THE MEMBERS

PANTALITA, AERICH
ESMERALDA, ALEXA
KIARAH

SALIHUDIN, ALEAH DIAGBEL, ALEX

Objectives:
1 What is product and service design

2 Importance of product and service design

How will product and service design affect the

3 competitiveness of the business and;

4 Examples of product and service design

DEFINITION
PRODUCT DESIGN SERVICE DESIGN
the activity of planning and
the process of deciding
organizing people, and material
on the unique
components of a service in order
characteristics and to improve its quality and the
features of the interaction between the service
company’s product. provider and its customers.
WHAT DOES PRODUCT AND
SERVICE DESIGN INVOLVED?
Market and competitor analysis

Quality function deployment; translate

the “voice of customer”

Build product prototypes and test

WHAT DOES PRODUCT AND
SERVICE DESIGN INVOLVED?
Design production/service delivery process,
tooling/equipment, and quality control

Conduct pilot production/service

delivery runs

Produce and distribute /render service

 REASONS FOR PRODUCT OR
SERVICE DESIGN OR REDESIGN

To be competitive by offering Customer complaints

new products and services. Accidents or injuries
To make the business grow Excessive warranty claims
and increase profits Low demand
IMPORTANCE
OF PRODUCT
AND SERVICE
DESIGN
Customer Satisfaction: Competitive Advantage: Market Responsiveness:
Well-designed products An effective design can Companies must adapt
and services are more set a company apart quickly to new market
likely to meet customer from its competitors. trends and consumer
needs and expectations. preferences.
Innovation: Design Cost Efficiency:
thinking and Designing products and
creative problem- services with efficiency in
solving are at the mind can lead to cost
heart of product and savings in production,
service innovation. materials, and
maintenance.
Brand Image: The
design of products
and services reflects
on a company's
brand image and
reputation.
Sustainability: It can
reduce a company's
environmental impact
and appeal to consumers
who prioritize eco-friendly
products and services.
Risk Mitigation: Long-Term Success:
Thorough design Designing with a focus on
processes can help long-term viability and
identify and mitigate scalability are more likely to
potential risks and issues remain relevant
early in the development in the market over time.
cycle.
IMPACT ON COMPANY’S ABILITY
TO COMPETE
Majority of companies operate in a highly
competitive market. In a world of competition,
product and service design enable businesses to
assess what they can do or improve in terms of
quality and performance. Similar products
constitute those that are in competition with one
another. Businesses are actively searching for a
competitive advantage—a method to stand out from
the competition, guarantee faster growth, and boost
profitability.
A key component of effective product and service design is the
ability to adapt to changes and quick adjustments. In order to
be competitive, companies should adhere to trends. Effective
product and service design can provide competitive
advantage by developing unique products, as well as provide
organizational and planning capabilities for people and
communication to produce the best service quality that
competitor brands admire and customers love.
EXAMPLES
Companies that have good service
design and product design.
Artisenyo - a sustainable store in
the Philippines, offers a variety of
locally handmade furniture, sofa
frames, and decors, ensuring
high-quality products and
reducing carbon footprint
through handmade items, a
significant improvement over
factory-made furniture.

Shopee - Shoppee is a top online

shopping app offering a secure,
fast, and secure shopping
experience, with a customer
service system for any lost or
delayed parcels.
EXAMPLES
-that uses both the service design
and product design.

Mcdonal - McDo, for example, sells products,

it's on the menu (product design), such as
chicken and rice combo, spaghetti, french
fries, burgers, and many others. Assume you'll
buy it based on the examples I provided.
McDo has devised various ways for you to
buy their food: you may pay at kiosk
machines, buy meals through their app and
website, have a delivery service drive to your
house, or simply line up at the counter.
 QUESTIONS
1. What is the objective of product and
service design?
2. What are the common reasons why
businesses design or redesign their
products and/or service?
3. Discuss briefly how product and/or
service design affect the
competitiveness of the business?
CONGRATULATIONS
YOU MADE IT TO THE
LAST SLIDE. THANKS
FOR LISTENING!