Nexus is a sustainable fashion brand that offers stylish apparel made from eco-friendly materials like recycled polyester and organic cotton. It addresses problems in the fashion industry like few sustainable options and a lack of inclusivity. Nexus encourages environmental and social responsibility by tackling these issues and promoting transparency. Its target market is environmentally conscious urbanites ages 18-45 who prioritize sustainability and style.
Nexus is a sustainable fashion brand that offers stylish apparel made from eco-friendly materials like recycled polyester and organic cotton. It addresses problems in the fashion industry like few sustainable options and a lack of inclusivity. Nexus encourages environmental and social responsibility by tackling these issues and promoting transparency. Its target market is environmentally conscious urbanites ages 18-45 who prioritize sustainability and style.
Nexus is a sustainable fashion brand that offers stylish apparel made from eco-friendly materials like recycled polyester and organic cotton. It addresses problems in the fashion industry like few sustainable options and a lack of inclusivity. Nexus encourages environmental and social responsibility by tackling these issues and promoting transparency. Its target market is environmentally conscious urbanites ages 18-45 who prioritize sustainability and style.
Problems Solution Unique Value Unfair Advantage Customer
Few NEXUS offers Proposition Segments
Options for a selection of Environmentally Our target Sustainabl stylish apparel NEXUS is a friendly Sourcing market consists e Fashion. composed of trend towards Partnerships of Lack of sustainable dedicated Transparent environmentally Inclusivity materials such consumerism, Supply Chain concerned in Fashion as recycled not just an Community people between High Cost polyester and apparel brand. Engagement the ages of 18 of Ethical organic cotton. 1. Fashion and and 45, who are Fashion Encouraging Sustainability mostly middle- environmental 2.Empowerment class urbanites and social through with disposable responsibility 3. Different income, and by tackling the Sizing who give issues of few Transparent sustainability sustainability Effects: and style equal alternatives, a NEXUS is a weight when lack of company making inclusion, and committed to purchases. expensive responsibility prices. and Key Metric transparency. Channels Increasing 4. Eco-friendly Social Media Platforms brand packaging Influencer recognition Collaboration Growing our Targeted Advertising consumer base Achieving sustainable growth Cost Structure Revenue Streams We pay expenditures for purchasing supplies, Through pop-up events manufacturing, marketing, and operations. Retail agreements with environmentally friendly Our goal is to make a profit in the first half of shops the year and effective supply chain Direct sales through our e-commerce site. management. NEXUS CLOTHING BRAND Prices will be competitive in the ethical fashion To break even, we must sell 500 units a month. industry, reflecting the importance of inclusion and LEAN CANVAS sustainability.