Discovering the

World of H&M
Clothing Brands

Student Name : Avkashkumar Sojitra

Student ID : 23100338
Module : Strategic Management & Leadership
Mission :
H&M aims to make fashion
sustainable and affordable while
respecting people and the planet.
SWOT
ANALYSIS
Strengths
Global brand recognition, diversified
product portfolio, affordable pricing,
and strong online presence.
Weaknesses
Supply chain complexity, lack of
differentiation from competitors, and
over-reliance on sourcing from Asia.
Opportunities
Growing demand for sustainable and
ethical fashion, expanding e-commerce
market, and entry into emerging
economies.
Threats
Intense competition, fast-changing
fashion trends, changing consumer
preferences, and increasing
environmental regulations.
Vision : Values :
To lead the way towards a Quality, sustainability,
sustainable fashion future teamwork, entrepreneurship,
through creativity and and pride in being inclusive
innovation. and progressive.
The Future of H&M Clothing Brands
1 2 3
2021-2023 2024-2026 2027-2030
Expand the online customer base by Establish a closed-loop supply chain to
offering free delivery and returns reduce waste and carbon footprint and
Strengthen partnerships with suppliers for efficient and sustainable sourcing and explore new markets such as Africa.
and enhancing its mobile app. become a leading force in sustainable
fashion.
Recent Changes in H&M's Strategy
1. Sustainability 2. Digitalization 3. Brand Portfolio
H&M is aiming for 100% climate H&M is investing in Artificial
H&M is introducing new brands such as Nyden
neutrality by 2030 and is experimenting Intelligence, digital shopping and Afound to target different customer segments
with rental and resale services. experiences, and data analytics to
and expanding its Conscious Collection range.
enhance customer insights.