The Case Dissolvers

VGSoM, IIT Kharagpur

 Reasons
• Adapting to changing consumer
Setting up a new manufacturing plant
trends, we need to introduce new
1. Identify new plant in South India
product line of “health drinks’ 2. Parameters to decide upon: availability of water, fresh produce,
• This will cater to the growing supply chain, connectivity, nearby plants, availability of skilled labour
3. Implement new machinery

Innovation demand of healthier beverage

options

Introduction of New Product Line

• Increasing focus on 1. Conduct Market Research
2. Identify new flavors to introduce
sustainability and 3. Product Flanking: Offering the same product in varied sizes and
Environment environmental responsibility ,
prices creates options that stimulate buyers

Sustainability the company needs to take

proactive measures to reduce

its environmental footprints Launch Marketing Campaign

1. Decide on the channels to be used
2. Social media/tv/film influencers along with user generated
• Since there is a huge growth content such as stories, tweets (Xs), and sharing hashtags
3. Customer-centric Content Marketing
anticipated in the NARTD 4. Launching products on quick delivery platforms such as Zepto,
Instamart, Blinkit
market, the company should
Capacity explore strategies to optimize

and increase the existing

manufacturing capacity

Key Interventions Strategic RoadMap/ Due Diligence

 Market Research Product Development Marketing Strategy Distribution Expansion

Conduct in-depth market research to Develop new "Health Drinks" Create a comprehensive marketing Ensure these new products are readily

understand consumer preferences for incorporating Aloeproblem

Identify the vera and Amla, and branding strategy
Generate the available in both urban and rural
to promoteideas
Innovation health-oriented beverages, and assess ensuring they meet quality and taste Health Drinks as a premium, health- markets by expanding distribution

the competitive landscape. standards conscious choice networks

Environment Energy Efficiency Water Management Renewable Energy Transition

Invest in energy-efficient Implement water-saving technologies Develop a plan to transition to

Sustainability manufacturing equipment and andIdentify

practices to address
the water scarcity
problem renewable
Generate ideas
energy sources for

technologies to reduce power issues during peak summers manufacturing, reducing the

consumption company's carbon footprint.

Machinery Upgrade Workforce Upskilling New Greenfield Site Outsourcing to Co-Packers

Capacity Identify critical machinery that needs Launch training programs to upskill Evaluate potential locations for a new Identify SKUs suitable for outsourcing

upgrading to improve throughput and theIdentify

existing the
workforce,
problem enhancing greenfield manufacturing site, to
Generate ideas
co-packers and establish

capacity by up to 10%. Implement productivity and efficiency considering demand centres, partnerships with trusted co-packers

these upgrades. availability, and logistical advantages. to unlock immediate capacity.

Key Interventions Strategic RoadMap/ Due Diligence

THANK YOU