Science.

Applied to Life

TEAM MEMBERS-(Group 6)
• Aman Kumar
• Anshika Pandey
• Neeraj Prajapat
• Prateek Prakash
• Sachi Tarnekar
• Y. Chaitra
 Vision, Mission & Strategic Objectives.

PESTEL Analysis.
CONTENTS Porters Five Forces.

4 BCG Matrix.

5 VRIO
6 Ansoff Grid
7 Balanced scorecard
 M is committed to actively contributing to sustainable
Mission development through environmental protection,
social responsibility and economic progress.
Critical Analysis of the mission-
• Focus on the reduction of Fossil fuels, Utilizing renewable resources.
• Healthcare solutions during Covid-19.
• Creating jobs in low-income areas to boost their economy.

3M products enhancing every home. 3M innovation

Vision improving every life.
Critical Analysis of the Vision-
• Enforcing values since the early days of the company.
• Focus on helping both the world and its employees by principles in
internal culture.
• Making products relatable and trustworthy .
Strategic Objectives
3M Strategy focuses in three priority areas where they can make the greatest impact. 3M is making
progress towards their 2025 goals in these priority areas.
• 3M innovates to reduce plastic use, improve environmental footprint.
• 3M commits to achieve Carbon neutrality, reduce water use and improve water quality.
• 3M first ever diversity, equity and Inclusion report shows 3M’s workforce representation and pay
equity progress

Science for Circular Science for Climate Science for Community

Design Solutions that do more Innovate to decarbonize Create a more positive world
with less material, advancing a industry & improve through Science and inspire
global circular economy environmental footprint. people to join.
PESTEL ANALYSIS(COATING INDUSTRY)

• Fiscal incentives given to housing
sector will benefit paint industry in
the long term.
• Make in India initiatives are helping
Indian brands to expand.
• Shift in consumer preferences •
from traditional to high-
quality products.
• Emerging low socio income
group in India, seeking upskill
housing.
Ecological & toxicological
disruption due to solvents, and
monomers.
• Use of harmful components,
impacts health, irritates eyes,
skin rashes.

Political Economic Social Technolog Environment Legal

y

• Rise in income and • Use of augmented reality for • Environmental Law

increase in
industrialization.
• Dependency on crude oil.
• Increase expenditure in
rural areas.
testing colour of paint • Health & Safety Law.
because of advanced • Pollution Control Law.
technology.
• Water proof paints.
• Lead-free paints.
• Dust-repellent paints.
OPPORTUNITIES & THREATS

• New Environmental policies.

Opportunities • Product portfolio expansion.
• Reduction in transportation cost.
• Rising technology.

34%

• Nation-specific policies.
Threats • Lack of new products.
• Isolationism.
• Inflation.
 PORTER’S FIVE FORCES

• By building a large base of customers. It will

provide an opportunity to the firm to
• By building an efficient supply
streamline its sales and production process.
• chain with multiple suppliers.
By rapidly innovating new products.
• By experimenting with product
Customers often seek discounts and
designs using different materials
offerings on established products so if 3M
so that if the prices go up of one
Company keep on coming up with new
raw material, then the company
products then it can limit the bargaining
can shift to another.
power of buyers.

• By innovating new products and services. New • By building a sustainable

products not only brings new customers to the
fold but also give old customer a reason to buy
3M Company ‘s products.
• New entrants are less likely to enter a dynamic
industry where the established players such as
3M Company keep defining the standards
regularly. It significantly reduces the window of
extraordinary profits for the new firms thus
discourage new players in the industry.
differentiation
• By building scale so that it can
compete better
• Collaborating with competitors to
increase the market size rather than
just competing for small market.
 Evaluation and Interpretation (COATING INDUSTRY)
Rivalry
among
existing
competitors
Low to Medium
Competition may increase as
the market gets soaked,
although this will take some
time to happen till then one
can keep satisfy customer
etc. Titanium Dioxide is one can be consumers (contractors
need with good margin. Also,
the presence of unorganized the production of paint and
market does provide room for
competition.
Bargaining Bargaining Threat of Threat
power of power of new of
entrants subsitutes
suppliers buyers
High
High
High Threat of substitute
The key players in coating products is high because
The raw material can be industry are Asian Paints,
Low coating products can be
divided into different Nerolac, Nippon.
substituted with fire
categories like pigments, High requirements for the New companies entering
resistant coating, heat
additives, solvents, binders housing segment. The buyers this industry in recent
resistant coating and
years are Nilima Tech,
marine coating products.
of the key pigment used in who buy products in bulk) and Acropaints, etc. Domestic
end consumers (people who industrial coating segment
is facing a global supply paint or repaint their house). End grows at CAGR 7.9%.
shortage. Thus supplier of consumers have a number of
this material has solid options are available and
bargaining power. decisions are made based on
quality, price and differentiating
factors like, eco friendly paints,
weather protection etc. so, their
bargaining power is low.
BCG MATRIX
BCG MATRIX

MARKET GROWTH
HIGH FINANCIAL
SERVICES
?
LOCAL FOOD
BUSINESS

$
LOW

• PLASTIC BAGS
SUPPLIER • SYNTHETIC FIBER
• ARTIFICIAL
MANAGEMENT
FLAVORED
SERVICE PRODUCTS

HIGH LOW
QUESTION MARK

• The local foods strategic business unit is a question mark in the BCG

?
matrix for 3M Company. The recent trends within the market show
that consumers are focusing more towards local foods. Therefore,
75%
this market is showing a high market growth rate. 
LOCAL FOOD • 3M Company has a low market share in this segment. The
BUSINESS recommended strategy for 3M Company is to invest in research and
development to come up with innovative features. 

• This strategic business unit has been incurring losses in the past few
years. It has also failed in the attempts made at innovation by
research and development teams. The recommended strategy for
3M Company is to divest and prevent any future losses from
occurring.

• The recommended strategy for 3M Company is to undergo market

. penetration, where it pushes to make its product present on more
outlets. This will ensure increased sales for 3M Company and
convert this strategic business unit into a cash cow.
STARS

• The financial services strategic business unit is a star in the

BCG matrix of 3M Company. It operates in a market that
shows potential in the future. 3M Company earns a
significant amount of its income from this SBU.
FINANCIAL
SERVICES • 3M Company has a 20% market share in this category. It
also the market leader in this category. The overall category
is expected to grow at 5% in the next 5 years, which shows
that the market growth rate is expected to remain high.

• The potential within this market is also high as consumers

are demanding this and similar types of products.

• 3M Company should undergo a product development

strategy for this SBU, where it develops innovative features
on this product through research and development. This will
help 3M Company in reaching out to untapped areas.
CASH COWS

• The supplier management service strategic business unit is a cash

cow in the BCG matrix of 3M Company. This has been in operation
$ for over decades and has earned 3M Company a significant
75%
amount in revenue.
SUPPLIER • This business unit has a high market share of 30% within its
MANAGEMENT category, but people are now inclined less towards international
SERVICES food. This change in trends has led to a decline in the growth rate
of the market.

• The overall category has been declining slowly in the past few
years. 3M Company has the power to influence the market as well
in this category.

• The recommended strategy for 3M Company is to invest enough

to keep this strategic business unit under operations. This will help
. the category grow and will turn this cash cow into a star. If it no
longer remains profitable and turns into a dog, then 3M Company
should divest this strategic business unit.
DOGS
• The plastic bags strategic business unit is a dog in the BCG matrix
of 3M Company. This strategic business unit has been in the loss
for the last 5 years. It also operates in a market that is declining
due to greater environmental concerns.
• PLASTIC BAGS •
75%
The synthetic fiber products strategic business unit is a dog in the
• SYNTHETIC FIBER
• ARTIFICIAL BCG matrix of 3M Company. The market for such products has
FLAVORED been declining, and as a result of this decline, 3M Company has
PRODUCTS been facing a loss in the past 3 years. The market share for it is
also less than 5%.

• The artificially flavored products were launched recently, with the

. •
prediction that this segment would grow. However, with
increasing health consciousness, people are now refraining from
consumption of artificial flavors. The market is shrinking, and 3M
Company has no significant market share.
The recommended strategy for 3M Company is to call back these
products and to divest this strategic business unit to minimize any
further losses.
VRIO FRAMEWORK
ANALYSIS
VRIO FRAMEWORK

IN O
RA IM RG
VA RI IT AN
LU TY AB IZ
E L E D
E
VRIO FRAMEWORK
Brand image in terms of social responsibility

The 3M has a defined corporate social responsibility function.

VALUABLE The 3M regularly engages in social responsibility actions, and makes

75%
them transparent.

Brand image
The 3M brand image is unique and contains high brand integrity.

The brand image represents trust and honesty on part of the 3M.

Relationship with suppliers

The 3M is valued globally for its distribution system.

.
This has been made possible through the highly efficient distribution
system of the company that supplies products globally.

Ability to raise capital

VRIO FRAMEWORK

International presence
This has given the company not only higher financial
strength but also higher cultural exposure and
international recognition.

Problem solving skills

Rarity The 3M fosters an organizational culture of problem
solving amongst its employees and management.

Risk taking characteristics

The 3M’s risk assessment function is strong, and
allows the company to identify potential
opportunities and take guided actions and steps to
benefit from.
VRIO FRAMEWORK

The 3M offers high quality products to

consumers that have been a source
1 of the brand appeal

The 3M operates through multiple

2 stores in different countries and
regions

The 3M has made use of marketing

INIMITABLE communications strategically to
3 induce higher  consumption

The company has also integrated

4 technology to minimize costs, and
improve processes and operational
internally

The company offers customers high

5 brand engagement with the
experience that is memorable, and
relevant for the target groups
VRIO FRAMEWORK

3M enjoys substantial financial strength in

addition to its brand strength. Add title text

The technological advancements and ORGANIZAT

systematic integration is a competency ION
that allows the 3M to build long term
competitive advantage over competition.
ANSOFF MATRIX
ANSOFF MATRIX

MARKET
PENETRATION
• Expansion of Bangalore and Ahmedabad plants.

• 3M introduces two new solar encapsulant films.

ANSOFF MATRIX

PRODUCT
DEVELOPMENT
• Acquisition of Mahindra Engineering & Chemical Products Limited.

• Filled 13 patents & launched over 23 new product innovations for the
Indian market.

• 3M introduces LED advancement Light for enclosed commercial

applications.

• Acquisition of Macroworx Media Pvt. Ltd.

• 3M launches 3M multi-touch developer network.

ANSOFF MATRIX

DIVERSIFICATION
• Expanded regional presence with 4 branch offices in Kolkata ,Chennai, Pune
& Gurgaon respectively.

• 3M India made its first foray into the retail space in India with the launch of
the 3M Car Care Centre initiative.

• Inaugurated two state-of-the-art Innovation Centres at Bangalore and

Gurgaon to focus on local product innovations.
ANSOFF MATRIX

MARKET
DEVELOPMENT
• 3M India's 5th Manufacturing facility at Ranjangaon begins
commercial operations.
ROCKWATER’S BALANCED SCORECARD

MARKET
DEVELOPMENT
 CONCLUSION
3M has emerged as a global leader in providing practical solutions and is
home to some of the worlds most recognizable brands.

Although a technologically-oriented company, 3M feels that its success

stems from the quality of its people.
75%
3M has a diverse global workforce of naturally inquisitive and highly-trained
technical specialists that is supported throughout the entire corporation by a
progressive and people-centered management philosophy.

3M delights both in reinforcing the principles laid down by some of its key
early executives and also celebrating the ongoing success of its current staff.

With a continual emphasis on innovation and product development 3M is

committed to finding solutions for its diverse group of customers.
Management is also committed to encouraging and supporting staff in their
pursuit of excellence.

. company attributes much of its success to the 15 percent rule which

The
allows staff to search for proactive solutions for difficult problems.

For a company whose core competency might be described as ‘making

things stick’, 3M has developed an innovative entrepreneurial workplace
culture that its stakeholders seem more than happy to be stuck with.
 
Thanks