B2B RESEARCH PROJECT

Presented By,
a. ANMOL GANGWAL.
b. BIBEK SEN.
c. SHREYASH CHATURVEDI.
d. SHUBHAM SINGH. .
 HISTORY OF THE COMPANY
Our Promoters, Mr.Shiv
Prakash Mittal and Mr. Rajesh
Mittal ventured into the
industry by setting up a saw-
mill in 1984 and a plant at
Nagaland for the manufacturing
of plywood in 1988. We were
incorporated in 1990 and over
the years we have steadily
grown as an interior
infrastructure solution provider
offering a wide and versatile
range of interior products. Our
Promoters have over 25 years of
experience in this industry.
Green ply was the first in Green ply accounts for the
the country to introduce a largest market share in the
lifetime guarantee for high- industry. The wide range of
end products (Green Club, Green ply brands is
Green Club Plus premium supported by a strong and
Plywood). The Green Fire rich distribution network of
Retardant Plywood was over 53 branches and over
certified by the Central 5000 dealers/ distributors/
Building Research sub-dealers/retailers across
Institute. Bamanbore India. Green ply Plywood
unit has been certified by has the largest capacity to
SGS for FSC® COC. produce plywood, block-
board, veneers and doors in
the country as on date.
 VISION - MISSION - GOAL

VISION MISSION
• Make every house full of • To ensure high quality product
colours and life. with on time delivery.
• Help India gain a significant • Help India gain a significant
position globally. position globally.
• Transform every house to a • Create a cordial atmosphere
home. within the organization.

GOAL
At Green ply, we strive ceaselessly to develop
advanced products through the passionate
pursuit of technology and processes. Delivering
products that perform admirably in various
special applications is our forte.
 MARKET ENVIRONMENT SCANNING
PESTEL ANALYSIS.
Political - . Factors that involve legislation can
be employment laws and consumer protection
as well as those environmental, competitive
and industry regulations. The political trends
and government stability are also important.
Economical - As such, economic growth trends and rates related
to exchange, interest and inflation can also be included.
Additionally, the government spending level, as well as the
disposable income and consumer purchasing power, are part of
this list. Finally, regarding development, foreign trade and foreign
investments are also important economic factors.
Social - The social environment can be used to describe
the consumer needs based on elements associated with
education and leisure activities, like attitudes to work,
occupations, and earning capacity. Finally, other factors
such as diversity and immigration can also be considered.
Technical - The rate of technological change or
manufacturing advances or adverse consequences due to
rates of obsolescence or lack of IT.
 INDUSTRY ANALYSIS.

Bargaining power of suppliers

HIGH.

Threat of new Competitive Rivalry Threat of substitute

entrance.. products
Sai
Sai Ply,
Ply, Century
Century Ply,
Ply,
Green
Green lam
lam Laminates.
Laminates. HIGH.
HIGH.

Bargaining power of customers

LOW.
 MARKETING STRATEGY
SEGMENTATION TARGETING POSITIONING

MDF TARGET POSITIONING

PLYWOOD
(Cheaper  High-end, • Residential
(Costly material) material) Mid-market, Complexes and
  
 USED TO BUILD
CAN BE USED Value based commercial
FOR
LUXURY segment offices.
READYMADE
INTERIOR
FURNITURE.  Premium
DESIGNS.
 USED BY  MIDDLE policy for high • Upper middle class
FAMLIY TO CLASS end products Household
MAKE SEGMENTS.
FURNITURES.  Real estate,
 PREMIUM CLASS
Hospitality.
SEGMENTS. 
 
 MARKETING MIX
PRODUCTS,
Blackboard & plywood.
Decorative veneers.
Specialized application.
MDF (Medium-density fibreboard)

PRICE,
It’s has the bifurcation of product in two variants that is costly
product & cheaper products. The price depends upon the material
used in wood to manufacture the plywood. The adaptation of
premium policy for its high end products & perceived value pricing
for mid market & value based products.
The price is quite reasonable as compared with competitors.
 PROMOTION,
In order to position its market the green ply has adopted
innovative marketing strategy. It was the first company in India
Aag ko kare to offer lifetime guarantee for premium products.
bye bye Waste products are being recycled by the company in using
eco-friendly options for packaging.

PLACE,
The Green ply has its presence over its 31 states 300 cities in
India.
5 manufacturing plants in Rajasthan, Gujarat, Nagaland, west
Bengal
The company exports to several countries in world market
including Malaysia, Europe, china Dubai etc. and also have
13000 dealers and distributors.
 OPPORTUNITIES AND CHALLANGES FOR THE
ORGANIZATION.
Opportunities
Green ply Industries limited has its headquarter in Kolkata, it is one of the India’s oldest largest
and most respected infrastructure company. The company is a pan Indian in terms of presence
and is supported by strong network of 53 branches and 5thousand dealers. Green ply industries
has with best HR practices and offers great working environment. 25% of the workforce has
been their with the organization for more than 4 to 5 years.
As we know green ply is the leading manufacturer of quality plywood and allied products with
brand names GREENPLY PLYWOOD,GREEN CLUB and Exotic. Green ply Plywood products
confirms to global quality standards.
CHALLENGES,
Green ply Industries is one of the largest interior infrastructure company of INDIA. The
company revenue grew by 12.32% during the last fiscal.
Currently the green ply industry occupies the top position in plywood and medium-density fiber
board market. The company has an almost 30 percent share of the organized plywood market in
India. Green ply industries may have a good grip over marketing, but the company faced
challenges with respect to sales.
The field force of the company was unable to provide to back office in terms of how many leads
they were able to convert opportunities.
THANK
YOU.